Magna is the largest contract assembler for full vehicles in the world. It has assembly plants in Austria and China, and there could be another one on the way. That’s because all kinds of EV startups are calling the company to see if it could build their cars. But Magna Steyr does a lot more than just bolt a bunch of components together for its customers. It can offer them full project management. Frank Klein, the president of Complete Vehicles at Magna Steyr, gets into the details.
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Magna can design, engineer and manufacture everything needed for an electric vehicle, including entire vehicles. And it’s joining forces with LG to do even more with motors and inverters. Tom Rucker, the president of Magna Powertrains talks about the advantages of that partnership. And he also explains how Magna can help automakers quickly convert existing vehicles to electric drive with its eBeam axle. It’s literally a bolt-in solution. Rucker explains the opportunities that this opens up.
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Magna sees big opportunities in L2 and L2.5 Advanced Driver Assistance Systems. But it hasn’t taken its eye off the future of autonomy. It’s adding hundreds of engineers and working with its tech partners to continue to develop this technology. And for CES it’s unveiling a self-contained autonomous parking system, as Uwe Geissinger, the President of Magna Electronics explains.
For CES, Magna is showing off all its capabilities with electric vehicles. But rather than just display a bunch of different components, it’s demonstrating how it can develop an entire vehicle, in this case with an electric pickup. Sherif Marakby, the EVP of R&D at Magna, tells us about this truck, as well as the company’s latest developments in aerodynamics, light weighting, ADAS and full autonomy.
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Listening to your own music inside a car is a luxury that we now tend to take for granted. But before digital music files, CDs or cassette tapes came around, people were forced to listen to whatever the radio DJ wanted to play. That really changed in the mid-60′s when 8 Tracks were introduced. However, 8 Track wasn’t the only solution out there and the story of how the technology became the popular choice is very interesting. Author RJ King has written a book all about the 8 Track and we’re also joined in this interview by RJ’s father, John King, who was project engineer for the 8 Track tape player at Ford.
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TOPICS:
07:02 – Yanfeng & Autonomy 44:35 – Yes, Tesla is a $$$ machine. But does 500K cars make it the real thing? 51:10 – Apple: Project Titan back from the dead? 56:26 – 2020 sales. From worse to just bad.
PANEL:
Pete Bigelow, Automotive News; Gary Vasilash, Gardner Business Media; John McElroy, Autoline.tv
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