Hyundai’s Luxurious Equus Experiment

March 29th, 2011 at 10:04am

Runtime 2:47

The Equus is an experiment for Hyundai. It’s not trying to drastically increase its sales by introducing it, nor is it shooting to rake in boatloads of money. Really what the company is doing with the Equus is testing the waters. It’s trying to change people’s perceptions of the Hyundai brand. Does this thing have what it takes to go after the luxury heavyweights? After some time behind the wheel McElroy has his verdict. Click play for details.

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