AAH #151 – Ding, Dong! The Buick Guy’s Here

May 25th, 2012 at 11:27am

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(Archived video after the jump below)

When the dust cleared from GM’s restructuring, many were surprised to see Buick and GMC left standing. The former had become known for its 50-and-older demographic while the latter appeared to exist for the sole purpose of rebadging Chevrolet trucks. This week’s guest is Craig Bierley, the Director of Buick and GMC Advertising and Promotions. We’ll be asking him what he’s doing to market two brands that are more important than they have been in a long time. In particular, is Buick making a mistake by targeting a younger demographic that wants fun-to-drive cars instead of sticking to its knitting (so to speak)? To discuss this and the news of the week, John McElroy is joined in studio by co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash from Automotive Design & Production.

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4 Comments to “AAH #151 – Ding, Dong! The Buick Guy’s Here”

  1. Robert Basham Says:

    Regarding your program concerning liability with new technology in our cars, i.e. batteries
    I had to laught thinking about Henry Ford’s early cars that had the seats on top of the gasoline tank. If we really wanted to reduce the lawsuits that that have no merit and only increases the cost of doing business that we all have to pay for, we should have procedures that save all of us money by utilizing arbitration boards.

  2. Robert Basham Says:

    Regarding your program on lawsuits concerning batteries, etc. I laught when thinking of the early Fords that had their seats on top of the gas tank. You never hear of a lawsuit being dismissed because it is frivolous. We should have more disputes handled by arbitration, but our greedy lawyers in Congress would never allow it.

  3. Robert Basham Says:

    Regarding your program on lawsuits concerning batteries, etc. I can’t help thinking about the early Fords that had their seats on top of the gas tank. You never hear of a lawsuit being dismissed because it is frivolous. We should have more disputes handled by arbitration, but our greedy lawyers in Congress would never allow it.

  4. Jonathan Brown Says:

    This was a very interesting show. The buick marketing manager hit the nail on the head and he gave great insight as to the direction of Buick…

    Sexy sensual sheetmetal with a luxury interior really defines what buick is..

    Thats the reason for the great success with the Enclave..5 years running and the same with the stunningly beautiful LaCrosse..

    the regal less so because although very attractive in a european manner…it does not excude (SP) sensual curves and bold american style…

    Its muted in a nice way but not in a way that drives consumers to the buick dealer..

    Its a bit overweight…and although I like the GS..its not pulling me to say wow…thats a buick..

    the verano turbo I think is going to be the surprise hit of luxury well priced near luxury quiet mature sedan market…

    I like it and I especially like it in cocoa brown at the NY autoshow..

    Let consumers add or not add luxury packages to the verano turbo and allow those of us who want quiet..quick sharp looking daily drivers to not spend tooo much..

    Otherwise….its just a ATS turbo four wanna be….

    Need a little value pricing on that verano turbo to make it a bit more attractive to us

    Great show with both guests and of course its good to see Peter D back in the saddle again feeling better..

    Happy holidays

    JB