May 25th, 2012 at 11:27am
(Archived video after the jump below)
When the dust cleared from GM’s restructuring, many were surprised to see Buick and GMC left standing. The former had become known for its 50-and-older demographic while the latter appeared to exist for the sole purpose of rebadging Chevrolet trucks. This week’s guest is Craig Bierley, the Director of Buick and GMC Advertising and Promotions. We’ll be asking him what he’s doing to market two brands that are more important than they have been in a long time. In particular, is Buick making a mistake by targeting a younger demographic that wants fun-to-drive cars instead of sticking to its knitting (so to speak)? To discuss this and the news of the week, John McElroy is joined in studio by co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash from Automotive Design & Production.
Subscribe to the free podcast version of Autoline After Hours: