AD #1558 – Lights Creating Brand Identity, Wagons on Comeback? Ferrari Slides from Top Brand

February 17th, 2015 at 11:58am

Runtime: 8:05

- Lights Creating Brand Identity
- Station Wagons Making a Comeback?
- Ferrari’s Brand Image Takes a Hit
- Chevy Charts Camaro Horsepower
- How Nissan Murano Got Its Bold Looks

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31 Comments to “AD #1558 – Lights Creating Brand Identity, Wagons on Comeback? Ferrari Slides from Top Brand”

  1. HtG Says:

    When I learned that Ferrari is still promoting and glamorizing cigarettes in Asia their brand took a serious hit for me. I guess Asian lives don’t matter so much. Now the team is being run by the Marlboro man, Arrivabene.

    Here’s John Oliver’s piece on Philip Morris’s business practices. Warning, ridicule ahead…

    https://www.youtube.com/watch?v=6UsHHOCH4q8

  2. Mike Says:

    Gee, a 5800 hp Camaro; that more ponies than a P-51! Where do I order one?

  3. Kit Gerhart Says:

    It was several years ago, but when left the Shanghai airport years ago on my trip to China, the first thing I saw was huge billboards advertising American cigarette brands. It sounds like not much has changed, and Ferrari is in on it.

  4. Patrick Says:

    Regarding LED cost, recall the edmunds.com video saying it cost to replace the new F150 tail light was $800. These lamps are getting crazy expensive to replace.

  5. Sean McElroy Says:

    #2 – Thanks for pointing that out. It’s now fixed. If it wasn’t so cold out I’d say my fingers were swollen.

  6. James L. Says:

    The Nissan Murano is a beautiful suv , and good job to the creators of this great vehicle! This is the kind of creativity we need to see more of in the car industry! Sometimes it does pay to break the mold! Thanks to Nissan, James

  7. cozy cole Says:

    WOW, that Kia is fantastic, bring it on, we need some cool looking wagons instead of all these CR-V types. PS check out the pictures of the Mazda6 wagon available in Japan. cozy

  8. Brett Says:

    Always liked station wagons. Good for Hyundai.

  9. Bradley Says:

    Now is the time for all good car companies to come to the aid of their MPG.

    Cars have more than enough horsepower, focus on giving 250 hp 35mpg instead of trying to get the most power.

  10. Bradley Says:

    I hope Hyundai puts out a wagon, but with the rear roofline so low on the SPORTSPACE it looks more like a hatchback.

    Please drop the name SPORTSPACE….

    Keep it simple, like Yaris-it’s a car.

  11. GM Veteran Says:

    Well, actually Kia. And it looks like their stylists had been looking over some brochures of the Dodge Magnum recently. But sometimes what’s old is new again!

  12. Bradley Says:

    Hyuandai and KIA are one in the same car company….

    Just like Cadillac and Chevrolet…

  13. aliisdad Says:

    Love the wagon!! They seem to sell in some other markets where they are offered, so many manufacturers have them and just are not selling them in the domestic market now…
    I really hope that will change since they are very practical and do so many things well, and still drive like the car that they are based on.. Always liked them!!
    My only real concerns are that cargo needs to be really well secured in case of an accident, and there is no secure trunk to protect valuables that might also be on “display” for thieves…

  14. Mike Nassour Says:

    With no disrespect to Mr. Schmidt, how about someone from Volkswagen who can explain their miserable marketing strategies in this country?

    Also, the failure to bring in the Sirocco? Overall falling sales figures? Failure to have a competitive Sport Ute? Dealers who charge BMW-like labor rates?

    Basically, why does VW do so well in the rest of the world and is completely clueless in the U.S?

  15. Barry Rector Says:

    John,
    You were showing the designs of headlamps and the statement automakers want to make with them. My question is the new headlamps are extremely bright and at times are almost dangerous when driving towards them! Are there limits to the brightness of headlamps? Thanks!

  16. Kit Gerhart Says:

    7, 9, 12
    Car height wagons and hatchbacks sell well everywhere in the world, except the U.S.A. and Canada. It seems that Americans don’t mind the huge hit in highway mpg they get, for the privilege of driving a tall wagon/hatchback, AKA CUV/SUV, rather than a car.

    As far as cargo being “on display,” essentially all current wagons and hatches have a cargo cover which hides cargo from view. I immediately removed the covers from my Prius and MINI, but if I were in a more crime infested area, I would leave them, even though loading cargo is more convenient without them.

  17. pedro fernandez Says:

    I recall back in the day, when I used to live in NJ, there was a rash of thieves breaking into hatchbacks which made the cars unpopular and pushing people into buying cars with trunks instead. Apparently this mindset has continued to this day.

  18. J Hundertmark Says:

    #14 – Yes there are limits on brightness. DOT – FMVSS 108 has very stringent requirements based on location as to minimum & maximum light.

  19. Duke Says:

    @2
    Edmunds.com is probably not such a reliable source these days. It seems that they decided to follow the dudes at Top Gear in their comparison methodology (at least TG does it for entertainment purposes).

    Re: https://autos.yahoo.com/news/real-cost-repairing-aluminum-bodied-2015-ford-f-200000641.html

    IF they were going to a proper comparison, one would think that they would have used a 2014 (steel) model AND a 2015 (alum) model, used the exact same force to damage to both, and then taken both to “certified” repair shops.

    It is getting tougher and tougher to obtain good information these days. Even the so-called industry “experts” seem to be taking far too many short-cuts (and in the end, lose their credibility).

    I also understand that some insurance companies have stated that there will be very little change in the make and model rate for the all-new 2015 F-150 (it apparently is going to be in line with that of the 2014 F-150). Maybe that is dependent upon utilization of a certified repair facility?

    There is no doubt that light assemblies are getting more complex though: higher tech, larger (combined), and more expensive. But $3,200/ea.? Whoa!

  20. Chuck Grenci Says:

    The new Murano’s design is so radical it almost looks like a Mazda. Whether it catches the consumer’s interest will tell with time.

    Wagons; I like wagons, but time after time, introduction after introduction, (other then the relatively few faithful), they just don’t sell. The CUV’s are not threatened (at least not for the near future) that I can see.

  21. Earl Says:

    The styling of the rear side window on the Murano is a little odd but then again maybe the fellow who designed it was responsible for the styling of the Juke. He wouldn’t leave the room until it was approved. His first name could have been Carlos.

  22. XA351GT Says:

    I like that wagon. I miss my 88 Taurus wagon. I wish Ford would import the Mondeo Estate car from Europe.

  23. Brett Says:

    #22

    Agreed about the Mondeo Estate

  24. pedro fernandez Says:

    CR has an article this AM about the inherent problems with these new DI motors that every automaker is so happy to sell us these days, long term use leads to carbon deposits which are very expensive to repair, so while you may save a bit on gas, if you like to hold on to your car till it’s at least paid up, you will incur a lot more expenses to repair this problem.

  25. Kit Gerhart Says:

    22, 23 I like the Mondeo Estate too, but I understand their not selling it in the US. Most Americans like TALL wagons, never mind the fuel efficiency and handling compromises.

  26. Kit Gerhart Says:

    24 Non-GDI engines are getting increasingly difficult to find. Honda has some very good ones, but you then have that other maintenance issue, timing belts.

  27. pedro fernandez Says:

    So Kit, based on those 2 points,I will stick with Toyo motors for the foreseeable future, no GDI and no timing belts. My Corolla chain has never been replaced.

  28. Brett Says:

    You can’t buy a GDI engine in a Mitsubishi here in the USA. :)

  29. pedro fernandez Says:

    So the Mirage is actually a nice car to get!

  30. Brett Says:

    In my opinion, yes. They’re finally putting the “sport” in the Outlander Sport by offering the 2.4L four-cylinder. That’s a nice SOHC motor. I have it in our 2006 Outlander LS.

    If that Kia wagon turned out to be a “home run” for them, I expect Ford could pull the trigger on the Mondeo Estate pretty quickly here in the USA.

  31. XA351GT Says:

    Kit , that maybe so ,but there is also a niche to be filled. They already have the car so bringing it over wouldn’t be that costly for the possible return on it. Virtually no direct competition. What other real wagons are there? The Legacy/outback and Volvo come to mind and not much else.