AD #1566 – Don’t Worry Be Honda, Will Magna Build its Own Car? Ford’s New Racing Strategy

February 27th, 2015 at 11:59am

Runtime: 8:41

- Honda Won’t Compromise to Beat Nissan
- Getting to the Bottom of Takata
- Will Magna Build Its Own Car?
- Meet the Mercedes-AMG GT3
- Kia’s Wagon Design Philosophy
- Ford’s New Approach to Racing and Performance

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23 Comments to “AD #1566 – Don’t Worry Be Honda, Will Magna Build its Own Car? Ford’s New Racing Strategy”

  1. Frank Nelson Says:

    I don’t think Honda is ready to let Nissan surpass it in sales. I think they had the same thing happen to them as did Toyota. They took their eyes off of quality, and got bitten. They won’t let this happen again, even if it means less sales.

  2. Mike Says:

    If you’ve ever been a part of a “supplier” quality issue you know right from the start that the fingers are only pointed one way; at the supplier. Despite the required OE signoffs, it is the supplier’s fault. Then the arguing begins with how evil the supplier is and how we will get them to take the total $ hit for the problem. Getting an independent judgment about the airbag problem might be a great way to bring some objectivity to the problem. No one needs another Firestone debacle.

  3. Chuck Grenci Says:

    If Magna gets into the car business by building its own car, at least they are entering a segment that won’t step on too many toes. Part of the trap, though, may be that the segment that they might enter isn’t huge so they also have to deal with scavenging sales (from an already fairly crowded/fully covered segment of the market). Their car certainly has ‘the looks’, so wishing them luck; the more the merrier.

  4. Kit Gerhart Says:

    It seems to me, that Nissan is doing poorly in that they don’t far outsell Honda in the U.S., given that they offer almost twice as many models in the U.S. market.

  5. M360 Says:

    John – It’s interesting that Ford is using its racing programs as a research and development tool. However, that’s not exactly new at Ford Motor Company, as you well know. Henry Ford and Barney Oldfield were doing that very thing at Ford Motor Company way back in 1902, well over one hundred years ago. I seem to remember a picture of Henry Ford and Barney Oldfield working on the Old 999 racing automobile. And Henry Ford wasn’t shy about transferring what he had learned while racing into production, just like today.

  6. pedro fernandez Says:

    Nissan has always trailed both Toyota and Honda as far as Japanese brands go, their reliability has taken a hit lately. Nissan owners are among the least satisfied with their purchases.

  7. Kit Gerhart Says:

    I just read John’s “Seat Time” in a Prius, and I wouldn’t have thought he was driving the same car as I drive on a regular basis. The 2015 he drove is basically the same car as my 2010.

    The 3rd generation Prius is near the end of it’s run, but I still like it just fine, as the ultimate transportation appliance, which is what it was designed to be. John’s driving it just after a $100K BMW might influence his feelings of the Prius, though. Maybe that is why he found the Prius to be noisy. The expensive, loaded Prius John drove would be noisier, and ride worse than my basic Prius, though, because the expensive ones have larger wheels and low profile tires.

    It was an interesting review, John, in that different people view the same car so differently.

  8. Kit Gerhart Says:

    I just read John’s “Seat Time” in a Prius, and I wouldn’t have thought he was driving the same car as I drive on a regular basis. The 2015 he drove is basically the same car as my 2010.

    The 3rd generation Prius is near the end of it’s run, but I still like it just fine, as the ultimate transportation appliance, which is what it was designed to be. John’s driving it just after a $100K BMW might influence his feelings of the Prius, though. Maybe that is why he found the Prius to be noisy. The expensive, loaded Prius John drove would be noisier, and ride worse than my basic Prius, though, because the expensive ones have larger wheels and low profile tires.

    It was an interesting review, John, in that different people view the same car so differently.

  9. Kit Gerhart Says:

    5 I don’t know if it was “999,” but I remember an early Ford speed record car at the Henry Ford Museum that I found very interesting, in that it had an open crankcase with the crankshaft, con rods, etc. exposed. I don’t remember if it had grease fittings on the rod caps, or if oil was pumped to the bearings, which ran out on the ground.

  10. disco tea Says:

    Only in USA is Honda bigger than Nissan. In Japan Nissan is #2 and Honda #3. Never understood why only the US had Honda as #2 for Japanese manufactures. It must of been because of the 90′s with Nissan where they build Garbage cars based on the bean counters.

  11. HtG Says:

    When AAH asked for question to put to Thursday evening’s Ford racing quests I thought it was too provocative to ask which budget the racing program was in, R&D or marketing. For the future, I’m going to have to recalibrate my tact-o-meter.

    (Note; Renault’s Formula1 engine boss said recently that the company was in F1 for marketing reasons. Ooof!)

  12. Kit Gerhart Says:

    Oops, double post.

    Last year might not have been so good for Renault marketing. I wouldn’t place any bets on this year either. I hope they do better and stick it out, though, or F1 will almost be spec racing like everything else.

  13. Chuck Grenci Says:

    It is not quite an epiphany that Ford is using racing in its R&D for their production cars (they have for many years). In one form or another most/all manufacturers that race either list it under, marketing or R&D. It is more rhetoric as to whether it comes from ‘which’ budget (if they are, in fact, so divided). But, all in all, it ‘is’ a good thing (racing being used for development of street cars). I believe the point that the Ford engineers were making was a re-emphasis on that fact.

  14. HtG Says:

    11 The boss was making noises like Renault was considering buying a team for themselves, partly because when RedBull wins it isn’t Renault that gets the great benefits.

  15. Jon M Says:

    Kudos to Honda for not getting caught up in being #1. I particularly like that Honda will not finance long-term (6 years or longer in this case). Unfortunately, though, customers will still be able to get 6 or 7 year notes from other lenders. Nevertheless, Honda is wise to not follow suit just to try earn more sales–on the finance side.

  16. Kit Gerhart Says:

    13 They should buy the old Renault team. They might do ok this year, since they now have Mercedes engines.

  17. Gavin Smith Says:

    That new Mercedes race model has a grill that is reminiscent of a fifties Kurtis indianapolis race car.

  18. C-Tech Says:

    No wonder Ito was sacked at Honda. Products are uninspired (yet reliable). In a growth market in the U.S. you are losing ground. Why not use the tools available to at least match the competition. Turning away buyers who want a 6 or 7 year loan just means you lost a customer to Toyota, GM, or even Chrysler. With the competition narrowing the gap in terms of reliability, Honda loses not just 1 sale but the next 2 or 3 vehicles they buy.

  19. Kit Gerhart Says:

    I wonder if it was Ito’s decision to use the Model T color palette for the 4 cylinder manual Accord Coupe. At least they sell an Accord Coupe, for now.

  20. Kit Gerhart Says:

    I just saw a Kia Dog Hundred ad on ESPN while at a bar/restaurant. Does that name really make sense for a car?

  21. C-Tech Says:

    @ #19 Not at $50K !

  22. Chuck Grenci Says:

    The Kia K9 was specifically name changed to the K900 (seemingly for that real reason). It seems that the K9 designation remains outside of the U.S. and Canada.

  23. pedro fernandez Says:

    Will make one hell of a used car bargain in a few years for sure!