AD #1579 – Google Wants OEM Partner, In-Car Supercomputers, Jaguar’s High Wire Act

March 18th, 2015 at 11:56am

Runtime: 9:08

- Google Wants OEM Partner
- Rolls-Royce Can’t Cut the Mustard
- In-Car Supercomputers
- EU Mandates Emergency Calls
- Jaguar’s High Wire Act
- You Said It!

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37 Comments to “AD #1579 – Google Wants OEM Partner, In-Car Supercomputers, Jaguar’s High Wire Act”

  1. Ron Paris Says:

    “Elderly passengers” in the 1984 Rolls Royce/Grey Poupon ads??? Take another look John. Both passengers appear to be in their 40s!

  2. GM Veteran Says:

    Loved your “headcount reduction” quip in your answer to my Phaeton question. You are undoubtedly correct. The list of people that have crossed Mr. Piech, and lost, is pretty lengthy! Its hard to argue with the overall success of the VW Group, but the Phaeton is a dog that just won’t hunt!

  3. Chuck Grenci Says:

    There is low frequency drone and there also is lower frequency ‘sounds’ that can’t be heard (by the human ear) but can be felt (viscerally), and to some, this is an unpleasant feeling. I know when some of those vehicles with the mega-sound systems go by, and those big sub-woofers kick in, I get a little queasy in the stomach (sometimes), and for sure those sounds emanating are annoying to some, and for sure, me.

  4. Tony Gray Says:

    To paraphrase Sergeant Hulka: Lighten Up, Eric. Look at Rolls’ product line back in 84. That’s what they were building and who they were catering to. Yeah, things are different now, but when that commercial came out, it was just perfectly cast…people, AND cars.

  5. Kit Gerhart Says:

    Speaking of Jaguars, but not the XF, someone in an F-Type visited my condo complex a couple days ago, and what a mixed personality that car has. The body work and interior are gorgeous, IMHO, but that loud, raspy exhaust belongs on a Civic with a coffee can tailpipe, not on a luxury sporty car like that Jag.

    It will be interesting to see if the noise level gets “adjusted” in a model year or two, but it would prevent me from buying the car, even if I had that kind of money to spend. My ’96 Corvette’s exhaust is quiet in comparison, but it has enough exhaust noise to sound sporty, and pretty good.

  6. Kit Gerhart Says:

    Those ’80′s Rollers reminded me of an Olds 98, with a really nice interior. They even had the same transmission.

  7. J Day Says:

    I can’t wait for fully autonomous vehicles because there are going to be wide spread benefits for the consumer and the environment. Autonomous vehicles that are all but impossible to crash won’t need to have all the heavy high strength materials and safety equipment so we could see mpgs go way up on weight savings alone. Also how are insurance company’s going to continue to justify raping us when car crashes become so rare? Also how are police going to keep pulling people over to write frivolous revenue generating tickets and constantly attempting to violate the few rights we have left when cars don’t speed or make any illegal maneuvers, autonomous vehicles will greatly reduce law enforcements most commonly used (and abused) method of intruding into our lives. Also the technology could get to a point ware autonomous vehicles could safely cruise at 100mph safely in some situations saving the common man time. Just to name a few benefits.

  8. Rob Says:

    At 10 year old few people reconize vehicle brands and the Rolls commercial is 31 years old. Putting most people who could even remember what vehicle was used in the ad around their early 40′s. So if they are marketing for a younger demographic I doubt those under 40 even are aware of the ad.

  9. C-Tech Says:

    Kit the Rolls-Royce used a TH400 transmission to handle the torque. By the 80′S GM downsizing put TH350 and smaller transmissions into the 98,88,Buick Electra,and LeSabre. Please correct me if I am wrong. I remember training with a master tech and he was working on a Roller transmission in the 80′s. He showed me the minor changes made for Rolls (and Jaguar V-12′s) which used the TH400.

  10. C-Tech Says:

    Given the miniscule ad budget of Rolls this ad gave them YEARS of exposure and favorable presence. I even remember the scene in the movie Wayne’s World which parodies the commercial.

  11. C-Tech Says:

    Given the stunt Jaguar is using for the introduction of the new XF, I think they may have preferred that you use a different term than “hitting ” the states John. :)

  12. C-Tech Says:

    Kit I think the Jaguar F-type has a exhaust cut-out valve which is controlled by the driver to give it that louder tone.

  13. pedro fernandez Says:

    Every time I read someone praising this robo car hogwash, I have to wonder if they have ever driven in an urban, heavy traffic area where there are hazards lurking around every corner, such as bicyclist not obeying traffic rules, pedestrian darting in traffic, crazy, impatient drivers doing all kinds of crazy maneuvers just to save a couple of seconds, I seriously doubt than ANY autonomous vehicle system is gonna be able to prevent an accident under some of these conditions. They will be applying the brakes constantly, delaying your jaunt.

  14. Brett Says:

    If automation can match the skill of the most average driver, but pay 100% attention 100% of the time, it will be ten times (at least) as safe a driver as the most average driver.

  15. HtG Says:


    Nvidia announced yesterday that they will begin selling a development kit for their own GPU compute system. Nvidia uses neural network training to facilitate learning by the computer.The platform was announced during their CES keynote.

  16. HtG Says:

    deep autonomy

    Here’s a link to Nvidia’s presentation about their deep learning neural network tech.

    I haven’t been paying attention the past few days. A little busy. #understatement

  17. Kit Gerhart Says:

    9 Yeah, that is probably right. GM started using the TH350 in most of the cars after the 1977 downsizing, and the use of smaller engines.

  18. George Ricci Says:

    For last 5 years or so Intel and AMD have included graphic processing in there CPU’s. That is why you will not find a separate graphics card or chip in most desktop and laptop PC’s today. Only people doing extreme gaming, high end video editing, and 3D modeling need a PC with a separate graphics card. Most graphic card companies have died or been bought out (AMD bought ATI). NVidia is getting its butt kicked and to survive they are now selling ARM CPU’s and promoting their cloud gaming service. GPU’s only work well on simple highly parallel tasks. So please do not get caught up in NVidia’s BS.

  19. Kit Gerhart Says:

    Regarding the mustard ad, I thought is was great. I suspect it sold a lot of mustard, and didn’t hurt Rolls Royce, no matter what the present owners think.

    Rolls’ biggest market is now probably China anyway, and I doubt the ad was used there 30 years ago.

  20. Drew Says:

    Everyone should question anyone who claims great safety benefits for automation. Vehicles are quickly becoming equipped with drver assistance content that WARNS the driver of road/lane departures and rapid convergence rates to obstacles in the front or rear. And upcoming Vehicle-to-Vehicle (or to pedestrian or cyclist or whatever) should complete the picture of 360 degree awareness FOR THE DRIVER. In such a future world, there is not much incremental safety benefit for full autonomy as Google and Delphi are pursuing.

    But I can see a potential benefit for the nearly 100M Baby Boomers as they age over 80 and risk losing their driving privilege. Autonomous vehicles may be their key to independence. The problem here is that few Boomers have saved for a long retirement. They will have long since spent their inheritance from their Depression era parents and won’t be able to afford such an expensive vehicle. Will there be another form of ACA (affordable care act) — Affordable Autonomous Car Act?!?!

  21. Kit Gerhart Says:

    Shepard, the Rolls-Royce North America guy says “Rolls-Royce is now focused on projecting “cool, modern luxury.” He should take a look at what Rolls’ former sister brand, Bentley, has done under the ownership of VW. They have done a much better job of making cars that appeal to younger people with lots of spare money.

  22. Drew Says:

    Kit, if I remember correctly, VW’s Piech bought RR, but did not realize that he didn’t get the RR name. So, he used the Bentley name. BMW bought the RR name, but no facilities and no hardware. It is ironic that VW used their own facilities and hardware to make the Continental GT (from Phaeton/A8 parts).

    Given the complete failure of the BMW 7-Series, the need to recover from very questionable Bangle designs, and their need to divest of “the British Patient” (Rover), it is no wonder BMW’s RR brand had not received the same attention as Piech’s Bentley.

  23. pedro fernandez Says:

    Rolls has always been associated with old, stuffy owners and they have made their wealth off them, now they want to do as Buick has been attempting to do for years, without much success.(even though I think their cars are great)

  24. Kit Gerhart Says:

    22 They are using VW/Audi hardware in the Continental models, and most others, but I find it interesting that they are still using the old pushrod V8, with lots of turbo boost, in the Mulsanne Speed and a few other models. While that engine has seen huge changes over the years, it started life as an aluminum near-clone of a 1949 Cadillac V8, or something similar.

  25. pedro fernandez Says:

    Kit you don’t think these pushrod V8′s were better built and more durable than today’s OHC wonders?

  26. Kit Gerhart Says:

    25 The bottom end of those pushrod engines must be really strong, because they are boosting them to where they have ~800 lb-ft of torque. Those rods and crankshaft are feeling a lot of force. They run at relatively low rpm, though.

  27. C-Tech Says:

    The pushrod vs. ohc debate (IMHO) has more to do with the overall engine design and purpose (high torque @ low rpm vs. high horsepower @ high rpm). A pushrod engine in a small light car may not give you the fuel efficiency that the ohc engine can. An ohc engine may not give you the low end torque required in a truck or large luxury car. Many improvements have been made in both designs, as evidenced in the Lexus ohc V-8 in a heavy luxury car and the Chevy pushrod 6.2L V-8 in the Corvette.

  28. pedro fernandez Says:

    So, C–Tech, if you need to put a V8 in a pickup, you’re better off with a pushrod design?

  29. C-Tech Says:

    I think it more than ever depends on the block design than cam placement. A truck or large luxury car needs a strong block (4 bolt main caps or a larger crank) to handle the stresses of getting a large mass moving. That extra size and weight is overkill for a smaller car.

  30. XA351GT Says:

    How much do Rolls Royce’s cost? Hundreds of thousands of dollars ? If so I think that the perception of them being owned by old rich guys is pretty accurate.

    VW Phaeton , this is it’s second time around and still a flop. Hey Ferd, You already have Audi for high dollar cars. Now one is looking for a 6 digit VW , get over yourself.

  31. Kit Gerhart Says:

    As far as I’m concerned, for large displacement, low rpm engines, cam-in-block pushrod design makes sense, whether for pickup trucks or Corvettes. With small displacement engines, you can get more power for passing, etc. with 4 valves and higher rpm. Overhead cams work better for that.

    As far as the V8′s in pickups, Ford’s OHC units seem to be neither better, nor particularly worse than GM and Dodge pushrod engines.

  32. Brett Says:

    From the TopGear piece I saw a couple years ago, the full-kit W-12 VW Phaeton is a screaming bargain considering what you get for the money (ignoring the VW badge).

  33. FSTFWRD Says:

    @J. Day; Autonomous cars will still have to defend themselves from the large, SUV, piloted by by your average driver under the influence of her cell phone. Sorry ladies, but that is what I see here in SoCal. I for one, look forward to autonomous cars as long as I can still “self drive” when I choose to.

    Really Rolls?? Are you serious? Give me a break.

  34. Brett Says:

    Oblivious soccer-moms, talking on their cell phone while piloting their big, gas-guzzling SUV will probably be the first adopters of autonomy.

  35. Kir Gerhart Says:

    32 Surprisingly to me, KBB, shows a 2006 W12 Phaeton as worth more than a same-year V12 S-Class, ~$12K vs ~$9.5K. An S500 AWD is worth more than either, but not by a lot, ~$13K.

  36. Kit Gerhart Says:

    32 Surprisingly to me, KBB, shows a 2006 W12 Phaeton as worth more than a same-year V12 S600, ~$12K vs ~$9.5K. An S500 AWD is worth more than either, but not by a lot, ~$13K.

    The S600, which is twin turbo, must be even more of a reliability headache than the VW.

  37. Marshall Says:

    I still remember the review of the VW Phaeton that was shown on the BBC series Top Gear. They really raved about that car. Too bad the VW name and high price doomed it.