AD #1620 – Jeep Heading Upscale, Volvo Prices All-New XC90, VW’s Hot Hatch Concept

May 14th, 2015 at 11:45am

Runtime: 7:00

- Honda Expands Airbag Recall
- Renault Posts Strong 2014 Results
- Jeep Heading Upscale
- Volvo Announces All-New XC90 Prices
- Auto Brakes Help Put Stop to Crashes
- VW’s Hot Hatch Concept
- Become a Marketing Genius

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36 Comments to “AD #1620 – Jeep Heading Upscale, Volvo Prices All-New XC90, VW’s Hot Hatch Concept”

  1. Mike Says:

    Marketing as a concept deserves respect. It takes what is essentially an appliance and turns it into a “snazzy, got to have” product that people are willing to pay for. Automobiles that are appliances earn very little for the carmakers. It is the high end, flashy stuff that sends money to the shareholders.

  2. Tony Gray Says:

    I agree that Jeep can continue its upward climb. I always considered the Grand Cherokee to be a bit more upscale than the rest of the domestics and I see no reason why they shouldn’t take advantage of that image to step it up a notch or two.

  3. Bradley Says:

    I know this has been eluded to, but I have to say it..”if you don’t know what is causing the airbag problem, how do you know it is fixed with a new unit?”

  4. HtG Says:

    3. yep. My Honda’s driver side bag was recently replaced, but in fact it had already been replaced under a previous recall for the same issue. (The passenger side was also just replaced for the first time)
    Why not push Jeep prices up? Escalades can go for 95K.

  5. G.A.Branigan Says:

    The Grand Cherokee has been out of my price range for many years now,may as well keep jacking up the prices to LR level.At least the GC will bring you home more then any LR/RR.

  6. Jon M Says:

    I think Jeep would need to be very careful about trying to get a piece of the luxury SUV pie. The Jeep brand has never been about luxury or high end vehicles. Since it is not the brand’s forte, it may not necessarily get the right mix off-road prowess and Beverly Hills panache. Still, Porsche pulled off a luxury SUV to the chagrin of many; although, it already had the rich and famous reputation. Personally, I think Jeep is better off sticking with what it does best. They can add better quality if they want, but luxury SUVs, maybe not.

  7. GM Veteran Says:

    Can Jeep continue to move further upscale? You only have to recall that Land Rover started their company with the utilitarian Defender. Look where they have gone. Jeep was moving along a similar path with the Grand Cherokee carving out new territory very successfully. A replacement for the Grand Wagoneer has been planned and stalled several times with the robber barons that owned or ran Chrysler. With Marchionne, Jeep finally has the support it needs to pickup where it left off.

  8. Jon M Says:

    And even if a Grand Cherokee or another model gets even pricier, that doesn’t mean it’s luxurious.

  9. Walter Says:

    Just listened to the article about Jeep going upscale and Cadillac new offering. Makes me wonder who are and will be buying these out of reach (price wise)models? What ever happened to thinking about models for the average consumer. I make a decent wage but still drive a used but fun 2005 Jeep Wrangler.

  10. Wayne Says:

    Jeep needs to be carefull that if it develops a high-end/luxury vehicle that the high price doesn’t give the impression that its other models are of high price compared to their competition. If they do develop the luxury SUV lets hope that it doesn’t even remotely look like the Renegade.

  11. pedro fernandez Says:

    In case anyone cares about this, yesterday it was reported that the 3 Chrysler made SUV’s Journey, Grand Cherokee and Durango did horrible in the latest crash tests. That state of the art Chrysler engineering is something else!

  12. Rudy Boniface Says:

    Jeep risks “a bridge too far” trying to go too upscale. Theirs is an image of hard work not luxury.

    I’m waiting to see how Marchionne launches Alfa Romeo…if done properly I predict good success.

  13. Drew Says:

    Regarding Jeep, I think there is room for them, but…. I wouldn’t use the Wagoneer name as it is too plebeian. Also, if they go upscale, they need to trim the turds, because Compass and Patriot really hurt the brand.

    Regarding auto raking systems, I suspect forward collision warning systems with good HMI will do just as well and with less dire consequences from false positives.

  14. Roger Blose Says:

    Interior material names…how about butter skin.

  15. Chuck Grenci Says:

    Jeep did go upscale with the Wagoneer, and it was a notch above (and more expensive) but wasn’t wildly popular either. Jeep better do their homework before heading for the ‘stratosphere’.

    If VW goes along with the concept (vehicle), similarly to the idea of using a bygone name, earlier mentioned; the Wagoneer for Jeep, I’m thinking the slam-dunk for the VW should probably be Scirroco.

  16. Jay Johnson Says:

    Interior material name..

  17. Ziggy Says:

    I have always wondered why Chrysler didn’t make a full size SUV off the RAM platform like GM does with the Tahoe/Escalade off the Silverado, they could tart it up pretty good and go after Land Rover and I’m sure undercut them on price for the same capabilities. Get a few rappers to sing about it and welcome to Escalade country :)
    I’ve got a lot more ideas for you Sergio, give me a call.

  18. HtG Says:

    Jeep could have had Walter White drive some monstrously optioned Grand Cherokee SRT with a ‘secret compartment.’ Monster in a monster, now that’s marketing.

  19. C-Tech Says:

    Just a reminder that when the 1993 Grand Cherokee was introduced, it was one of the first luxury SUV’s. Jeep can do it, but it must be done the right way down to meeting consumer expectations at the dealership service level.

  20. C-Tech Says:

    Today’s entry : Silvestari leather

  21. Robert Morrison Says:

    Jeep can make a great luxury SUVs. Look of recently they have up marketed wrangler from special purpose to main stream vehicles.
    Let’s face when people say jeep they think suv.
    Just when you want face tissue you say Kleenex.
    When you move you say get a u-haul instead of moving truck.
    Jeep ownes the SUV market they cannot fail.

  22. Robert Morrison Says:

    Ok for interior names
    Corinthian leather

  23. HtG Says:

    Today at Indy a second car got airborne.

    Castroneves before and now Newgarden got backward to the airflow and then flipped.

    Kokomo, we have a problem

  24. Drew Says:

    Lobuck Skin

  25. Robert Morrison Says:


  26. Chuck Grenci Says:

    I saw two cars of note this last week: at Epcot (Disney World), saw but could not get in the new Volt. The styling is more main stream (and looks very good in my opinion) but still is pretty recognizable as a Volt. With just a little investigation you’ll get the ‘electric’ profile but only subtlety (compared to the original). The other vehicle of note was on my way back home on I-95 in Georgia (around the Savannah area); it was a black NEW ZO6, that thing was beautiful/ominous/sleek and different enough looking (from the regular Vette) to be noticeable. Obviously no details as I only saw it in-passing (him passing me) :) .

    Another leather-ette substitute name: fabrique derriaire.

  27. Don B. Says:

    Jeep luxury, I thought they tried that with the Jeep Commander. But that didn’t last very long and had unimpressive MPG.

  28. Kit Gerhart Says:

    16 If Jeep wants to compete with Escalade for a piece of the rapper/NFL linemane market, yeah, I’d think a monster SUV based on the RAM would be the way to go. In America, more size still gets more money. It would cost a lot to develop such a vehicle, though, and while Escadade does ok, is there room in the market for another $100K huge SUV?

  29. MJB Says:


    “What ever happened to thinking about models for the average consumer”

    That’s what the rest of the lineup is for. “The average consumer” is what the domestics have always been about from their very inception.

    Just because an automaker takes one single line and pushes it upscale doesn’t mean the entire brand is now going to be out of reach for the average Joe. There will always be enough ‘affordable’ cars to go around. Don’t bust their chops for wanting to reach a little higher.

  30. MJB Says:


    On that note, Chuck (since you mentioned the Vette), I had a car tailing me for about two miles the other day that I just KNEW was the new Vette, only to discover that it was actually its kissing-cousin, the Ferrari F12 Berlinetta.

    Those two cars are just too darn identical!

  31. Chuck Grenci Says:

    #30 MJB

    I agree that the Ferrari is similar (especially in front view) to the Vette. My sighting was definitely a ZO6 (saw the letters/number on the hood). I would have also been pleased to have seen the ‘prancing horse’ as well. Even the Viper, at quick glance, has similar front fascia (especially compared to the last gen Vette).

  32. Kit Gerhart Says:

    30, 31 It sounds like a ‘Vette is even more of a bargain than I realized.

  33. Chuck Grenci Says:

    #32 Kit


  34. Kit Gerhart Says:

    11 I’m not surprised about the Journey, but I was surprised about the GC and Durango, and the recently redesigned Hyundai Santa Fe getting only “marginal” ratings.

  35. pedro fernandez Says:

    #34 Specially since they’re both derived from Mercedes underpinnings, which always do well in crash tests. Go figure.

  36. wmb Says:

    Can/should Jeep go up market, or just produce an up market vehicle to crown it’s line up? That all depends on what that means. Yes, IMO, I believe that they can do both. Jeep (and Chrysler for that matter) could produce a vehicle that can compete with the Navigators and Escalades. But an Escalade is no Land Rover Ranger Rover! And to compete with that type of vehicle and brand, it will take time for Jeep to develop that type of image, loyalty and respect from its customer base. While they both may have similar vehicle mobility attributes, it’s in the details that the Land Rover is viewed by many as superior. Whether that is true or not, what is a fact is that people have driven farther and spent more money on a Land Rover, which has probably has had more repair issues then the GC! But Jeep will not get that respect by just building a vehicle and expecting buyers to just show-up. I think the need to start with a high end GC, one with no compromises in the interior appointment. Then moving on from there, years later, to a luxury vehicle to challenge Land Rover!