AD #1664 – Daimler Mints Money, GM’s Mediocre Numbers, Lincoln Mark IX in Development

July 23rd, 2015 at 12:01pm

Runtime: 7:16

- Daimler Mints Money
- GM’s Mediocre Numbers
- Top Brands in the U.S.
- Lincoln Mark IX in Development
- Shelby GT350 HUD Shift Light Indicator
- Automotive Hall of Fame Inductees

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38 Comments to “AD #1664 – Daimler Mints Money, GM’s Mediocre Numbers, Lincoln Mark IX in Development”

  1. Kit Gerhart Says:

    The Mark IX will probably be a fancier Mustang. That’s a good starting point for a nice car, but not likely to help move Lincoln from a “premium” brand to a “luxury” brand.

  2. Kit Gerhart Says:

    Wow, it sure took a long time for Elwood Haynes to make the hall of fame, considering he made the first commercially successful car in America. I would have thought he’d be inducted in 1939. Maybe I’m biased, being from Haynes’ home town of Kokomo, IN.

  3. HtG Says:

    Daimler Dosh Ding

    I wanted to say something bright about how the collapse of the Chinese stock market over the passed several weeks was going to hurt profit, even though the Q2 period closed before the slide. So I checked the Q2, and see that China is only about 10% of the company’s $38B in quarterly revenue. Even if sales drop in China, how much will that really hurt the company? I thought they were bigger in China.

  4. C-Tech Says:

    Looking at the numbers, you have to wonder: if Honda sold to fleets if they would be higher on the list? If Ram sales and Dodge sales were combined if Dodge would be in the top ten again?

  5. Buzzerd Says:

    @4 or if Honda had more than 3 legit models to sell.

  6. C-Tech Says:

    Just a technical aside, we had 2 satellite radio equipped cars side-by-side and the radios seemed to play a 1/2 second behind the other one. This does not happen with am/fm, can anyone tell me why?

  7. C-Tech Says:

    @ #5 If you took out Ford trucks would the Ford brand make the list and where?

  8. Kit Gerhart Says:

    5 Honda will be moving up. HR-V hit the market only recently, and is in the new “hot” segment of the market. It will do well.

    Buzzerd, I assume you consider Accord, Civic, and CR-V “legit,” but Pilot, Odyssey, and Fit to be bastards. Is that what you meant?

  9. HtG Says:

    6 Buffering? One of the radios may have a bigger buffer to fill, so you hear the content a little later. Buffering smooths out signal loss periods.

  10. Bradley Says:

    I know Daimler only says Luxury/Premium cars in the United States, but in Germany, etc don’t they also sell 2-door compacts, etc?

    In other words they sell inexpensive cars too, right?

  11. Bradley Says:

    ugh…says = sells

  12. Kit Gerhart Says:

    11 They sell A-class and B-class hatches in Europe and elsewhere. While they are less expensive than what Daimler sells in North America (except smart) they are more expensive than other cars in their segment, like Golf and Focus B-class competes more directly with A3 and 1 series in Europe.

  13. Buzzerd Says:

    Kit- I guess a little, if you look at sales numbers they can barely give away a Ridgeline, Pilot or Odyssey, Fit’s I think do okay.
    C-Tech – interesting question, I suppose you would have to do the same for Chev, Toyota and Nissan to be fair. I would think Chev and Toyota would make out better than Ford.

  14. Buzzerd Says:

    Kit- and you see them towing things, where as here you are told they aren’t recommended for towing.

  15. Bradley Says:



  16. Bradley Says:

    Lincoln are you trying to beat GM in pointless headline grabbing?

    2022 for a maybe, kinda, dunno car?

    I might build my own car company in 2022 too.

    Now..this is a great idea. However, if it shares its platform with the Mustang, this detail shouldn’t be used in Marketing. The car should in no way resemble a Mustang.

    The Lexus SC300 arguably shared with the Toyota Supra. That connection wasn’t evident in anyway.

  17. Kit Gerhart Says:

    14 It seems that a lot of vehicles have tow ratings of zero in the U.S., even though any vehicle can tow, up to a point. My turbo 5-speed minivan has a tow rating of zero, and I’ve been towing with it for 26 years, though nothing bigger than a pop up camper. In Europe, you see a lot of Golfs, Focii, etc. towing small caravans (campers), but the same cars have a do not tow recommendation in the US.

  18. Kit Gerhart Says:

    I just found that a VW Golf 2.0 TDI has a tow rating of 1600 kgs in the UK with trailer brakes, and 680 kgs without brakes. The same car probably has a tow rating of zero in the U.S. Why the difference? Does anyone know?

  19. Brett Says:

    Probably to force you to buy a more profitable SUV from them. Ford pulled that with the Crown Vic and Grand Marquis, derating their tow ability on paper without changing the design one whit to force people into Expeditions that were more profitable. Just like discontinuing the Ranger to force people into the more profitable F-150s. Grrr…

  20. MJB Says:


    I must concur. At 7-years out, Lincoln is just fishing for the spotlight. But if they indeed do plan on bringing it back, that’s a secret that’s best kept secret. Can you imagine them (or ANY automaker, for that matter) keeping a car like that completely under wraps for that long – without so much as a teaser shot or even a verbal mention of it until say, one week before the unveil?

    You’re right about the SC too. Lexus did a very good job masking the fact that those two cars share a platform. I actually own a ’93 SC400. It’s in mothballs now, but someday I’ll make it into my own ’57 Chevy restoration project.

  21. Rob Says:

    Tow ratings may also be different due to the HWY speeds in the US. I know the 2DR and 4DR Jeeps using he exact same powertrain have a 1500lb towing capacity difference simply because of the shorter wheelbase. Even if you can tow it you still have to stop it too.

    With vehicles being launched in 36 to 48 months, not sure what the point of throwing out specuation of something 84 months out. Seems about as worthy as saying Lincoln will build a flying car within 10 years. yea maybe!

  22. Kit Gerhart Says:

    Regarding the Mark Eye Ecks, they may just be testing the waters to see if many people say “build it.” I’d think they’s learn more if they showed a concept, or at least some artist’s conceptions of what it might look like.

    If they do build such a car, I have a suggestion. Don’t make Cadillac’s mistake on pricing. If it looks good and drives decently, it should sell, at the right price, but not at the price of an SL550, or whatever.

  23. C-Tech Says:

    I would like to see a new Mark 9, hopefully before 2022!?!
    I agree it should be a value – priced luxury coupe. Follow the Lexus example, not Caddy or Viper.

  24. Kit Gerhart Says:

    If it’s for 2022, it would be based on the next ‘stang, rather than the current one.

  25. Kit Gerhart Says:

    21 I’m thinking that the low tow ratings in the US are at least partly because of the lawyers. In the UK, and probably in Germany, the bigger engine Golfs are rated to tow almost their own weight. When doing that, emergency handling would be, well, precarious. Could concern about lawsuits be why so many cars in America have low, and N/R tow ratings?

    Hitch companies seemed unconcerned, though. I had a hitch on a Geo Spectrum, and I can easily get a hitch for my Mini or Prius.

  26. HtG Says:

    I wonder if tow ratings are the kind of thing that the trade negotiations are about. Equalizing the regulations is an intention of the talks.

  27. Kit Gerhart Says:

    A little more on tow ratings.

  28. Stu Says:

    Re: tow ratings

    I know it has at least a little to do with the speed limits. For example, in the UK I believe that all trailers are limited to 45 mph. That’s why the (former) Top Gear guys hate caravans so much.

    With a lower speed, you aren’t as worried about the instability you get from using a short-wheelbase vehicle to tow. As long as you keep within the ratings there’s no problem.

  29. Kit Gerhart Says:

    28 The UK speed limit for cars towing trailers/caravans on motorways and dual carriageways is 60 mph. For single carriageways (2 lane roads) it is 50 mph.

  30. w l simpson Says:

    Luxury lines degrade themselves by rebadging
    sports cars & utility vehicles.

  31. Kit Gerhart Says:

    I think Brett (#19) may be closest with the low and zero tow ratings for cars in the US. It’s to sell more trucks.

  32. Robert Morrison Says:

    Let’s face it since Lincoln is the new Mercury and if it is built at flat rock it will likely just be a version of the Mustang.
    Remember Mercury Capri?

    Lincoln Capri.

  33. Robert Morrison Says:

    It is amazing that it will take 7 years to come with a warmed over ford with a real nice interior.

  34. Kit Gerhart Says:

    32 Cougar?

  35. Enn Norak Says:

    The new Mark as pictured does not do it for me. I suspect that Kit is correct (comment #1 above) and it will simply be a fancier version of a lesser car.

    Smitten by sporty styles in my youth, I almost bought a new 1972 Mark. I ended up buying the last of the large true Chrysler Imperials instead (1972 model year). Those were the only 2 cars on my short list.

    If Ford is serious about resurrecting the Mark, it has to look back to an earlier time when when Lincoln actually delivered on the promise of the Mark brand.

  36. Rob Says:

    Rebadging and even trim level sharing is out of control. Nothing worse than paying extra for the R/T version of your Challenger which is supposed to stand for road and track. Then sitting at a light notice the Minivan like Dodge Journey R/T in front of me. Makes me really question what Dodge considers track capable. It just dilutes the exclusiveness of that trim level and makes it seem as though its just a couple stickers and an emblem. Not sure why they couldnt just offer the Journey in a Sport version. SMH

  37. Kit Gerhart Says:

    36 Yeah, Challenger and Charger are the only Dodge vehicles where R/T means anything. With those, it means they have at least the 5.7 “hemi” rather than the six. With the Journey, it means not much, except maybe bigger tires or something.

  38. Bobby T Says:

    #32, ironic. The first Capri was a Lincoln, in the 1950′s.