AD #1858 – OEMs Have Big Advantage Over Tech Companies, Tesla Update Adds Range, Buyers Shifting to Bolder Colors

May 6th, 2016 at 11:53am

Runtime: 8:26

- More GM & Lyft Details
- GM Mid-Size Diesel Take Rate Growing
- Honda Knocks New Ridgeline Out of the Park
- New Model S Update Unlocks More Range
- Buyers Shifting to Bolder Car Colors
- CAFE Regs Save Consumers More Than it Costs OEMs
- GM’s Technology Balancing Act

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20 Comments to “AD #1858 – OEMs Have Big Advantage Over Tech Companies, Tesla Update Adds Range, Buyers Shifting to Bolder Colors”

  1. Ron Paris Says:

    WOW! If I were one of the Tesla customers who bought a Model S with one of those “stealth” 75kWh battery packs and then was told I had to pony up an additional 3 grand to take advantage of it, I would ben one pissed off Tesla owner! What a sleazy approach to offering added value from an upgrade whose cost was no doubt baked into the car’s purchase price from the get-go. Elon Musk’s business practices never cease to amaze as do Tesla customers’ misguided loyalty!

  2. David Sprowl Says:

    I just can not share your excitement over the new Ridgeline. I’ve owned and needed pick-ups my whole driving/working life. (long time) The thing I do like is the size and gas mileage advantage offered. Thing I didn’t like about gen 1 Ridgeline and that hasn’t changed in Gen2, the fact that you can not get a full size washer and dryer in the bed and put the tail gate up. Want to hall 12′ sticks of lumber; better borrow your buddy’s truck. Also, not a fan of the storage being below the bed. One would have to unload whatever your hauling to get to the spare or anything else your storing, like jumper cables or tow straps. FCA at least offers bed side storage. Chevy had a nifty midgate design, all of these concepts would truly make the Ridgeline a better product. My insight – it won’t fair any better than Gen1

  3. Roger T Says:

    There must be additional information on this $3k over air upgrade. How do you think Tesla owners would feel having to pay that much for using hardware they already paid for? What’s missing, is this also including a special warranty or any special service in any way?

  4. Duke Says:

    Ron @1:
    You cannot go anywhere around here without seeing a Model S. I sincerely doubt many of those owners would mind at all extending their range – or the price to do so.

    Everything is relative.

    A friend took his daughter, her husband, and the (2) grand kids to Disney World for 2 days – a couple of weeks ago. 2 days cost him well over $4 grand. $17.95 for a (1) cheeseburger. $115 for a Star Wars toy for the grand son – that probably cost $4 (and prolly was made in China).

    Not excusing the up-sell, or condoning it, but see what I mean? As for those that can spring for a Model S, they prolly did something similar – that’s why they can afford a Model S.

  5. Rob Says:

    #2 I dislike the Ridgeline for those same reasons but it sounds like you use your truck as an actual truck as do I. Many people bought 4WD SUVs that probably only ever engaged the 4WD to pull into the grass field to watch little jimmy play soccer. The Ridgeline will likely appeal to those folks that like the higher seated position room for 5 and don’t really plan to haul anything but like the idea that they have that option.

  6. DK Says:

    1: I disagree. This is becoming standard practice for ICE vehicles and equipment. Higher performance variants have the same hardware with different calibrations. Some prominent US Engine and Transmission manufacturers offer the same engine or transmission at different prices depending on the rating. Basically you are offsetting the warranty costs that you will incur through rating the device at a higher level.

  7. G.A.Branigan Says:

    @ #2,David: I couldn’t agree more.This is for the high school kid who wants a truck,cause trucks are cool,the built in speakers in the bed etc.All of that screams kids toy.Imho.I think that’s going to be the demographics that drive them.

  8. BobD Says:

    #1 – As DK said, it is common practice in the HD truck market to offer the same basic engine and transmission at different hp and torque ratings, and different vocations, for incremental higher prices. In addition to covering warranty costs, the philosophy is that you are getting more, so you should pay more. Another example is PC computer CPUs. The main chip design is exactly the same across a family, but you pay more for the higher clock speed versions.

  9. RumNCoke Says:

    In your brief autonomous Mercedes video, the steering wheel motion around a bend is very jerky. What does that feel like in the car? If I drove like that, nobody would ride with me!;)

  10. Lex Says:

    How is Sean doing at the Dentist?

  11. BobD Says:

    On GM’s mid-size diesels, I suspect you will continue to see the take rate grow, but perhaps at the expense of the full-size diesel. If you are determined to own a diesel, but only occasionally tow a lighter weight RV or trailer, you can buy a Colorado diesel Z71 4WD crewcab for about $42k. That’s probably $10-15k less than that a comparable HD full-size version. I know a couple of people who are planning to switch from the full-size diesel to the mid-size the next time they trade.

  12. Sean McElroy Says:

    @Lex – Got my face fixed yesterday. Thanks for asking.

  13. pedro fernandez Says:

    i think Ahrnold would call the Ridgeline a “girly” truck, just sayin’

  14. Kit Gerhart Says:

    #2, and others.

    The Ridgeline is for the 90% of pickup buyers who “want” a truck, and don’t know why. These people will not want to carry a washer and drier. They will have them delivered when they need a new one every 25 years or so.

    The new Ridgeline looks better than the old one, and if it drives well, and gets decent gas mileage, it should sell.

  15. Kit Gerhart Says:

    13 Yep, I agree

  16. XA351GT Says:

    Colors. Well for people to buy bolder colors OEMs have to offer them. When we bought my wife’s Crosstrek there was only one “bold” color available this year , a shade of blue the reminds me of the Grabber blue Ford used in the early 70s. All the makes had them with different names.AMC called them Big Bad colors, Chevy had their Hugger colors. Mopar had some wild colors. An way we didn’t care for that shade so we got Silver which goes well with all the black cladding.

  17. Eric Brunner Says:

    Regarding colours, I agree with #16. Our famiily is into Subarus and their colour range is pretty dismal. Fortunatley both my son and I have WRX’s in their rally blue which is exclusive to REX’s and STi’s and is a great colour. My sister a few years ago tried to get a Corolla in the the deep blue pearl and had to wait about a month for one to come from the factory. The dealer finally admitted to her that they only kept the usual dull range of silvers and browns as they are easier to keep clean on the lot. So, another reason could be what dealers keep in inventory and pursuade the customer to buy for a quick sale. As an aside, the orange for the Crosstrek would be more appealing if it was a shiny pearl, otherwise, it looks as interesting as a school bus colour.

  18. Kit Gerhart Says:

    Another successful barge landing for Elon’s rocket booster.

    My Prius is the “boldest” available color, Toyota Corporate Metallic Red.

  19. Kit Gerhart Says:

    A friend’s BRZ is a kind of pearl blue, which is nice. I don’t know if they use the color on other models.

  20. Duke Says:

    For those that have some questions in their mind about the upcoming Ford F-150 EB 3.5L w/ 10spd tranny, here is pretty good review of it (realizing that it is still a little early for all the specs):