AD #1871 – OEMs Dive Into Mobility Services, VW Complains About Excessive Fines, Volvo Makes Way for Geely
May 25th, 2016 at 11:52am
Runtime: 7:17
To watch this episode on YouTube click here.
- Toyota Invests in Uber
- Volkswagen Getts into Ride Sharing
- PSA Teams with Koolicar
- NHTSA Tests Back Seat Safety
- OEMs Go Ape Over Gorilla Glass
- VW Complains About Excessive Fines
- VW’s MAN Expands Self-Driving Capability
- Volvo Makes Way for Geely
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On today’s show… VW complains that the fines it faces from U.S. regulators are excessive, the auto industry dives head first into mobility services and John shares his insight into Volvo’s strategy to move upmarket. All that and more coming right up on Autoline Daily.
This is Autoline Daily for May 25th, 2016.
TOYOTA INVESTS IN UBER
It seems that every time you turn around another car company is announcing a big move into mobility services. Now Toyota and Volkswagen are taking the plunge. Toyota invested an undisclosed amount of money in Uber and is going to offer sweetheart lease deals to Uber drivers to encourage them to drive a Toyota or Lexus. The companies are also going to collaborate on developing apps for Uber drivers, and accelerate their research into mobility services.
VW GETTS INTO RIDE SHARING
Meanwhile Volkswagen invested $300 million in the ride-sharing company Gett, formerly known as GetTaxi. VW says it sees the market for ride sharing, or what it calls ride hailing, to have the greatest potential in the development of the mobility services market. In fact, it says it expects to see a substantial amount of its sales come from ride sharing by 2025. And it’s about more than just ride sharing. Gett provides delivery and logistics services, leverages big data, develops predictive algorithms, and uses artificial intelligence. The next step is on-demand autonomous car services.
GOING MOBILE
If anyone questioned whether the race to mobility services was just some pie in the sky dream, these moves prove that automakers are dead serious about it. Make no mistake, the disruption and transformation of the auto industry is well under way. General Motors, Ford, BMW and Mercedes have already placed significant bets and PSA just got on board with its investment in Koolicar. No doubt we’re going to hear about investments from other car companies, because this train is about to leave the station.
NHTSA TESTS BACK SEAT SAFETY
And guess what? Even the regulators are getting on board. With more people using ride sharing services, NHTSA wants to make sure those back seat riders are properly protected. It’s going to start using crash test dummies in back seats as part of its 5-star ratings starting in 2019. Surprisingly back seat protection isn’t factored into its ratings, only the driver and front passenger.
OK, enough about mobility services, coming up next, how the glass in cars represent a huge opportunity to cut weight.
OEMS GO APE OVER GORILLA GLASS
The new Ford GT is one of the first vehicles to adopt lightweight Gorilla Glass, like the stuff used for smartphone screens, but it certainly won’t be the last. According to Corning and French supplier Saint-Gobain, the companies that produce automotive Gorilla glass, it can save up to 40-lbs if it’s used in all the windows. That’s a heckuva lot of weight. And because that’s removing mass positioned high in a vehicle, it would lower the center of gravity. So, handling would get better too. That makes a lot of sense for sports-cars, and for EVs: the less weight, the more range. As of right now, Gorilla Glass costs automakers an additional $2 to $4 for every pound that it saves, but with tough emissions and fuel economy regulations, every gram counts.
BWAAAH!
Volkswagen has made about every mistake in the book when it comes to the handling of its diesel scandal and now it may have made another one. Bloomberg reports the automaker is now whining that the fines the U.S. government wants are excessive. It wants them reduced. Good luck with that. As a panel of experts concluded on a recent Autoline This Week, the scandal will probably cost VW $70 billion before it’s all over.
MAN OH MAN
There’s a lot of talk about autonomy for passenger vehicles but the commercial side of the industry is also heavily involved. Last year Daimler revealed self-driving truck technology. Last week we told you about a new start-up called Otto that’s developing autonomous semi-trucks. And now VW’s truck unit, MAN, is expanding its self-driving capability. Bloomberg reports that it’s nearly tripling its technology team from 45 people to 120 by the end of the year, all with an eye on developing autonomous trucks.
Coming up next, John has something to say about the strategy behind why Volvo is targeting the top luxury brands.
VOLVO MAKES WAY FOR GEELY
Volvos used to be boxes on wheels. Today they’re beautiful sculptures. And that’s not just about esthetics. It’s part of a master plan.
Volvo’s newest cars, the XC-90 and S-90, are beautifully styled both inside and out. In fact, Volvo deliberately designed these cars to go up against Mercedes, BMW and Audi. It’s no longer content to be just a premium brand, Volvo wants to play in the luxury segment.
Of course almost every automotive brand aspires to move upscale. But in Volvo’s case there’s a bigger plan in play. Remember, Volvo is now owned by Chinese company Geely, which is rushing into the market with a whole new lineup of its own vehicles.
So Volvo had to move upscale to make room for Geely. In fact, Volvo is clearly going to be the luxury brand of the Geely group. And before this decade is out I would not be surprised to see Volvo dealers to add Geely stores, yes, even in the American and European markets.
But that wraps up today’s show, thanks for watching and please join us again tomorrow.
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May 25th, 2016 at 12:11 pm
Unless the quality of Geely is much better than most products coming from China I think it would be best for Volvo to keep their distance from Geely.
May 25th, 2016 at 12:32 pm
Will Geely pay the same 25% import tax on the Volvos and Geelys they send to America as American automakers have to pay to send their cars to China?
May 25th, 2016 at 12:56 pm
Does anyone know what Geely’s market share is in China and how well the domestic product is accepted?
May 25th, 2016 at 1:02 pm
@ Pat: probably NOT.That seems to be the norm now.
May 25th, 2016 at 1:27 pm
You’ve got to think there is going to be a real stigma against buying Chinese automobiles. Especially if “you know who” is President. But Hyundai got around that with high feature content, super long warranties and a few other marketing tricks. I wonder what Geely has planned for the Americas?
May 25th, 2016 at 2:03 pm
All I know is that the luxury market is starting, did I say starting, I meant is, getting crowded. Volvo will have to bring their “A” game right from the start; no entry, and then get better. And that will go for any of the current participants, “A” game or you won’t last.
May 25th, 2016 at 3:31 pm
#5 Hyundai got around their long warranty by requiring all scheduled maintenance to be done at authorized dealers. So throw a transmission and coolant flush required at 60k miles and charge $200 each and only a few owners of a cheap car can afford an extra $400 bill. If its not done the warranty is voided and you really only had a 60k mile warranty.
May 25th, 2016 at 3:38 pm
I would look for the new Volvo plant in Berkeley County, S.C. to have enough eventual capacity to build Geelys side by side with the upscale Volvo models…
May 25th, 2016 at 6:04 pm
1 Good quality products come from China, including my Mac, and my big screen TV. With cars, though, I’d think there would be more “made in China” stigma, than with other products
May 25th, 2016 at 6:10 pm
6 If I wanted a luxury car, it might well be an Impala, based on a recent experience. It is quiet, comfortable, adeqately quick, and roomy. Also, the interior is attractive enough, and the controls easy to use. At some point, won’t people tire of spending many thousands extra for 3 pointed stars, roundels, and stylized L’s?
May 25th, 2016 at 8:47 pm
#10 – I could not agree more. The “upscale” market has been aspirational to so many brands for so long, it is so crowded now. Why don’t companies aspire to move towards great simple and affordable vehicles instead??! I say this while I understand “premium” car markets around the world show tremendous growth.
May 26th, 2016 at 12:02 pm
#7 Not true, in fact, you can click on my name to see the Federal Trace Commission explanation of the Magnuson-Moss Act of 1975 that makes it illegal to deny warranty due to not getting service done at the dealership.
May 28th, 2016 at 7:00 pm
I wonder if Geely will change its name. Daewoo did not seem to make it here in the US, maybe name maybe not. But when I hear the Geeky name I think of grinning Cheshire cat. I can’t see buying a car from that cat.