AD #2033 – Ford Puts Wi-Fi in Older Cars, Mazda Management Shakeup, Trump and Musk Hug-Fest

January 27th, 2017 at 11:54am

Runtime: 7:34

To watch this episode on YouTube click here.

- Mazda Management Shakeup
- Trump and Musk Hug-Fest
- 24 Hours of Daytona Tomorrow
- Ford Puts Wi-Fi in Older Cars
- Ford Profit Drop Due to Accounting Change
- Hugging Your Customers

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21 Comments to “AD #2033 – Ford Puts Wi-Fi in Older Cars, Mazda Management Shakeup, Trump and Musk Hug-Fest”

  1. David Sprowl Says:

    Musk/Trump should not be a surprise. Both are in the high $$ club and Trump is pointing towards an increased manufacturing presence in the US. Since Musk has $$$ to invest why wouldn’t Trump want to foster this action?

  2. christopher gerhart Says:

    It seems that, given Ford’s system for older cars, there is more interest in car wifi than I would have guessed. My Corvette has built in wifi, and the ability to start the engine from halfway around the world using my phone, but I don’t use either capability. I rarely carry passengers, but if I did, they could use their phone or tablet for internet access, rather than car wifi.

  3. Kit Gerhart Says:

    It seems that, given Ford’s system for older cars, there is more interest in car wifi than I would have guessed. My Corvette has built in wifi, and the ability to start the engine from halfway around the world using my phone, but I don’t use either capability. I rarely carry passengers, but if I did, they could use their phone or tablet for internet access, rather than car wifi.

  4. Lisk Says:

    With the heads rolling at Mazda, NA, is there a similar lack of sales increase in their worldwide market?

    WIFI in cars does nothing for me, and the data plans are kind of pricey. Folks with kids or the 20 somethings are most likely the candidates. I imagine it will be a hit with the young one driving a 201x Focus (Fiesta, etc) who are more likely to want to be connected rather than someone of my vintage. I’m surprised there was no mention of it working with SYNC?

  5. BR Nelson Says:

    Interesting situation at Mazda. While the company has certainly lost ground to some competitors in terms of volume, their sales totals remain steady. Perhaps a more important question is, what is their profit picture with the current product mix?

  6. Bob Andreocci Says:

    The Mazda story makes me sad. Have had many Mazdas and have been touting the brand to many people. I remember Autoline Daily once told us that they were the second least brand with recalls. Here on Long Island New York, the local papers have many ads for autos, but few from Mazda. i see plenty of 3′s, Cx 5 & 3′s around town, so their must be some loyal customers!! I hope they will survive.

  7. Kit Gerhart Says:

    4 I don’t remember the details, but data plans for my Corvette didn’t seem like a good deal. I tried it once, since a small amount of data came with the car, but I didn’t subscribe. The only thing I use data for in a car, is streaming audio, and the unlimited data on my phone works well, most of the time.

    I’m guessing that most phone or tablet “hot spots” would be be cheaper than the car plans, though the car system might have a better antenna, and work better in some locations.

  8. Albemarle Says:

    The Sync system in our MKX had the ability to run a local wifi network in the car. I used to hotspot my cell phone to the internal network so passengers could be on the internet and no one knew my phone’s hotspot password.

    I think this new Ford OBD port attachment will link a cell data connection (hence Verizon) and run its own wifi network. Frankly anything that keeps it away from Sync is good. Sync is why I no longer have the MKX. Loved the car otherwise.

  9. Chuck Grenci Says:

    I have wifi in my XT5, and even subscribed for a couple of months (as we were taking a couple of long trips and wanted to try it). It worked but it not the cheapest if you intend to stream video (we needed it or more wanted it for our grand daughter). After our trips and because we don’t spend a lot of time or mileage (we’re retired) in that vehicle, we dropped it. I do believe, as earlier mentioned, that it might be great for families or the younger crowd. Ford might be onto something here.

  10. GM Veteran Says:

    John,
    The sales comparison 07 vs 16 was an eye opener, even though I knew Subaru and Kia have been building sales every year. It would be interesting to see a comparison like that for GM and Chrysler. They both thought they could sell the same number of vehicles with less dealers and each shed hundreds of dealerships. It would be interesting to see how sales from the new GM compare to 2007 GM when it still had Pontiac and Saturn. If you can factor out fleet sales and factor in the growth of the overall market, I bet the results are not pretty. FCA probably looks better.

  11. Lisk Says:

    OnStar WiFi pricing per month- 1GB=$10; 4GB=$20; 10GB=$40. A family on a road trip would burn through that pretty quickly.

  12. John McElroy Says:

    #9. Great question! I can’t factor out fleet sales, but here are the numbers. BTW, the GM numbers for 2007 include Pontiac, Hummer, Saturn and Saab.

    2007 Sales 2016 Sales
    Chrysler 2,076,062 2,278,578
    GM 3,824,551 3,042,479

  13. John McElroy Says:

    #9. Oops, let me try that again so it’s easier to read.

    2007 Chrysler 2,076,062
    2016 Chrysler 2,278,578

    2007 GM 3,824,551
    2016 GM 3,042,479

  14. Kit Gerhart Says:

    #9 In my area in Florida, Cape Canaveral/Cocoa Beach, it seems that the LOCATION of dealers is hurting both Ford and Chevy. In the parking lots of my condo, there are far more newer Kias and Toyotas, than either Fords or Chevys. Could it be partly, or mostly because the Kia and Toyota dealer are much closer, and are where people drive by them almost daily on their way to Walmart, etc.? Meanwhile, the Ford and Chevy dealerships are farther, and several stop lights inland, and where most people here would rarely drive by them, in their daily travels.

    People knowing they want a Ford or Chevy wouldn’t have a problem going to the dealers, about 12 miles away, but a lot of my neighbors are elderly, “casual” car buyers, who might tend to visit the dealers they drive by every day, and end up buying cars there.

  15. aliisdad Says:

    I have been very happy with the two Mazda autos that lived here in the garage a number of years ago… In my opinion, the recent Mazda styling might be the problem with sales… They seem to go too much for “goofy” lines based on shapes of wind and/or water, and there are too many “extra” curves and creases that make their cars look overstyled…
    My concern is that while they do make good cars that are nice to drive, once the fall starts it might be hard to turn it around with such good competing models now on the market… Would the Mitusbishi “fall” be a similar example??

  16. Kit Gerhart Says:

    Mazda has a farly sparse dealer network, which doesn’t help.

  17. Earl Says:

    I was surprised to see Mazda hasn’t made much headway in the last 10 years. A lot of it has to do with the fact that they haven’t added any new dealers or imaged up existing ones. When tCompany’s like GM and Ford get there dealers to spend some of their retained earnings and money they usually get off their butts and increase their sales to pay for that imaging up expense.

  18. Kit Gerhart Says:

    17 To do well as a “mass market” company, which Mazda basically is, you need dealers. If Mazda had a dealer near me, as Toyota, Kia, Chrysler, and Nissan do, there is little doubt that they would sell a lot more cars in the area.

  19. Glynn Moore Says:

    I, too, am stumped by the Mazda situation. I have had two cars since 1987: a 626 and a Tribute. Both ran great all the way through and are fun. We let our daughter drive the 626 after 233,000 miles, and now my Tribute is 17 and as sweet as when new. I talk them up wherever I go. Come on, people, keep them in business.

  20. Glynn Moore Says:

    I, too, was wondering what has happened to Mazda sales. They are great cars and all we have driven for decades. In fact, I have owned two cars since 1987, a 626 and my current Tribute. Fourteen and 17 years, and they still run great. I’ve sold more Mazdas through word of mouth than some salesmen. I don’t know why the word isn’t out.

  21. Glynn Moore Says:

    My previous comment didn’t show up until I sent a second. Please remove one of them. Thank you.