AD #2055 – Takata Pleads Guilty, Ford Brings Live TV to Expedition, Jeep Puts Its Logo on Underwear

February 28th, 2017 at 11:46am

Runtime: 8:03

To watch this episode on YouTube click here.

- Takata Pleads Guilty to Airbag Cover Up
- Automakers Sued Over Takata Airbags
- Ford Getting Serious About Streaming Services
- Ford GT Competition Series
- Jeep Clothing & Accessories
- Syd Mead’s Vision for Future Car Shows
- Volvo Paves Way for Injury-Free Driving
- Global Sales Going Strong

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18 Comments to “AD #2055 – Takata Pleads Guilty, Ford Brings Live TV to Expedition, Jeep Puts Its Logo on Underwear”

  1. Don B. Says:

    Looks like Jeep is taking a page out of Harley Davidson’s handbook with marketing.

  2. Ron Paris Says:

    A Wi-Fi hotspot in new Fords that supports up to 10 devices? Gives new meaning to the phrase “distracted driving”!

  3. Kit Gerhart Says:

    1, Don. You beat me to it. Will Jeep have stores, like Harley-Davidson, that sell only clothes, and no vehicles? One of those Harley stores is near me, in Cocoa Beach, FL.

  4. Kit Gerhart Says:

    My new Verizon phone contract has made these car hot spots completely obsolete. I have unlimited data, including “hot spot” function. I suppose the car hot spot might work better in some locations, but you could run up a big bill very quickly.

  5. Lex Says:

    I think Sergio of FCA has copied a page out of the Ferrari playbook to establish the Jeep brand for goods outside the automotive industry so that when FCA is sold he can retain some ownership to the Jeep brand.

  6. MJB Says:

    Wait, wait, wait…

    “Mike Manley, the head of Jeep, says selling clothing and accessories isn’t so much about making money as it is about making Jeep a household name.”

    Okay, sell me that $480 windbreaker and tell me that again… ;)

  7. Lisk Says:

    The idea of “crash proof” anything, let alone cars, is improbable. I’m guessing there are a few hundred million cars on the road, and even if they were all replaced with connected cars, it’s still not going to always work right. Look at automated factories; cans still don’t get filled, spot welds get missed, part a doesn’t show up and part b gets installed anyways. And these are one simple task machines. Imagine 100+ million vehicle with thousands of components and million of lines of code. Factor in the owners who won’t maintain their cars and don’t fix sensor A when it fails. Just ain’t gonna happen…

  8. MJB Says:

    @6

    I hear ya, Lisk. But as John likes to point out time and again, even if autonomy never produces absolute perfection, it will invariably result it far fewer fatalities and injury accidents than have historically occurred at the hands of human driving.

    Let’s face it, there are far fewer ‘missed welds’ and other miscellaneous errors being made today at the hands of robots than there were 30 years ago at the hands of human beings. The vastly increased quality of Chrysler products (though still practically dead last in comparison) is testament to that.

  9. Chuck Grenci Says:

    “Strike while the iron is hot”; I suppose that is what Jeep is up to. Whether they match what Harley Davidson has done (or Ferrari for that matter), only time will tell. Just in case anyone is wondering though, there won’t be any Jeep underwear in this man’s house.

    Volvo should strive for crash resistant cars; sometimes there isn’t anywhere to steer clear (of an accident) either. It is a fine goal to pursue though.

  10. mike Says:

    Skid marks in Jeep branded skivvies. Too funny.

  11. Kit Gerhart Says:

    9 I remember seeing a Ferrari clothing store while on a tour of Italy in year 2000. It was in the mold of a Harley clothing store, only the prices were much higher. I don’t remember the city, but I assume there are much stores in most major cities in Italy.

  12. Ziggy Says:

    @11 Kit, I saw a store like that in Florence, Italy, while on vacation with my better half, and I think I freaked out the store personnel because I walked in wearing a Ferrari hat that fortunately didn’t look nearly as good as the ones for sale. I’m sure they were concerned that I would try and swap mine out for one of theirs but I don’t roll that way.

  13. Ctech Says:

    @ #6 You beat me to it. Think Ferrari (trade)marketing. If I remember John’so breakdown of Ferrari revenues, accessories accounted for 1/3 of their revenue. Imagine if Jeep could approach anywhere near that number.

  14. Kit Gerhart Says:

    Should Jeep open clothing-only stores, like Harley and Ferrari? Maybe, for however long the SUV craze lasts.

  15. Kit Gerhart Says:

    …or maybe if tastes change, Jeep could build cars, as Porsche did with trucks. The clothes could go with either.

  16. MJB Says:

    @15
    Very interesting. I like where you’re going with that thinking.

    Hmmm. I wonder what a Jeep ‘car’ would look like… Likely though, it’d just be a Subaru fighter.

  17. Chuck Grenci Says:

    I believe a Jeep car would dilute the brand; even the first iterations of Compass and Patriot cast doubt on whether Jeep was serious in maintaining their lead in the ‘rugged’vehicle market. It appears that the latest Com/Pat are doing a better job and sales have increased.

  18. Kit Gerhart Says:

    17 A Jeep car would make sense,only if there were a huge turnaround in the market from tall wagons, back to cars. I don’t see that happening any time soon.