AAH #19 – Like a Spot

August 6th, 2009 at 9:43pm

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This week on another After Hours we get an inside look at the high-stakes world of automotive advertising with the originator of the iconic “Like a Rock” Chevy campaign, and more recently, the 2010 Prius spots. Along with John McElroy and the regulars, Peter De Lorenzo of AutoExtremist.com and BusinessWeek Detroit Bureau Chief David Welch, Kurt Ritter of Saatchi LA Skypes in from his offices in Torrance, California. David Kiley, also from BusinessWeek, visits the studio as well, eager to join the gang in grilling Kurt on such things as the controversial marketing announcements coming out of Toyota, pricing of the new Lexus LF-A supercar, and what Kurt thinks of his former employer’s (GM’s) marketing efforts. And, as always, we get to your incisive phone calls and e-mails in this week’s installment of Rapid Fire.

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2 Comments to “AAH #19 – Like a Spot”

  1. Episode 202 - Fiat Buys Bertone, Sales Soar in China, Buick Gets A Plug-In Hybrid - Autoline Daily Says:

    [...] last night’s Autoline After Hours our guest was Kurt Ritter, the head of Saatchi LA, which handles all of Toyota’s advertising. [...]

  2. Erich Kerner Says:

    new informations about the LF-A in a few weeks means you have too wait until the Tokyo Motor Show in October where Lexus will show for the first the the production version of this supercar. And i am pretty sure at this show we will hear when this car comes to market.