AD #2260 – Ford Cancels Fusion Redesign, Infiniti Q Inspiration Concept, New Start-Up Byton To Debut at CES

January 3rd, 2018 at 11:45am

Runtime: 6:31

0:30 Ford Cancels Fusion Redesign
1:07 Infiniti Q Inspiration Concept
2:22 CO2 Rises in UK With Drop in Diesel Sales
3:15 Production Cuts in North America
4:47 Velodyne Slashes LIDAR Cost in Half
5:19 New Start-Up Byton To Debut at CES

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21 Comments to “AD #2260 – Ford Cancels Fusion Redesign, Infiniti Q Inspiration Concept, New Start-Up Byton To Debut at CES”

  1. Mac Says:

    I hate to see the Fusion go, but can fully understand Ford’s position. While cutting edge when introduced, it pales in comparison to the room, ergonomics, and performance of the Camry, Accord, Sonata, and Optima. Moreover, it’s real world fuel economy is close to the bottom of the pack among mid-size sedans. Hope Ford considers bringing the Mondeo estate (wagon) to this country, perhaps with an AWD option, to compete with the growing number of similar options now available.

  2. Chuck Grenci Says:

    So maybe Ford should drop either the Fusion or the Taurus; leaving the sedan segment all together seems a bit premature and drastic.

  3. WineGeek Says:

    When Alan Mallaly came to Ford he was very critical of Ford’s long life cycle for their design, in particular the Taurus which had been in production for a looong time. Is Ford falling victim to the same short sighted planning as back then. Mac said that the Fusion can’t compare to the new Camry or Accord or other modern designs. The way to compete is be competitive the current Fusion is not. What is wrong with American auto manufacturers that they are knowingly uncompetitive? Where is the world class design we used to see out of Detroit?

  4. Bradley Says:

    Thanks for teasing the forbidden fruit, a Fusion Wagon.

  5. Lex Says:

    If Ford is dropping both the Fusion and Taurus maybe they would consider bring back the Crown Victoria for Taxi/Limo and Police use?

    Another solution is to evolve the Fusion and Taurus from sedans to crossovers and rebadging them as the Fusion X and Taurus X. This would maintain their heritage.

  6. Drew Says:

    Mac, the issues you outline are exactly why Ford needs to replace the present Fusion with a new architecture – to be more package-, weight-, and fuel-efficient. Gasoline won’t stay this cheap and SUV/CUVs will never be as fuel efficient as sedans. When fuel rises back to $4 and more per gallon, Ford will lose market share faster than an Atlas V rocket…. er, Space X rocket.

    Between Chinese Focii, abandoned Fusions, and Jim Harbaugh, Jim Hackett is proving to be a “hallow suit”.

  7. Lambo2015 Says:

    Byton must not have seen the article from Auto blog, on the items that will not age well on cars of today. Among the things they identify as fads that will seem silly in 20 years are the floating roof designs, LED headlight accents, Exposed Carbon fiber, Motion activated controls and the ICE.
    https://www.msn.com/en-us/autos/news/in-20-years-these-features-will-be-lame-or-cool/ss-BBGZYtH#image=1

  8. Lambo2015 Says:

    Personally I believe that Ford along with all the American automakers are going to find it difficult to stay relevant in the coming years. Cars are evolving from a personal transportation icon that was a reflection of ones self, into more of an appliance more closely related to our cell phones. Which see a life cycle of about one year. With all the new features making their way into cars they will need to learn to evolve as quickly as the electronics industry.
    Rather than a 4 or 5 year cycle with a mid cycle enhancement they will need to prepare for new model launched more frequently.

  9. John Says:

    We shopped around and purchased a new Fusion this last May. It’s the Energi model and we love it. Although aged, it was still competitive with the competition. I hope Ford reconsiders the redesign. I also said the same thing when they dropped the Ranger. They didn’t listen to me then. Maybe they will this time.

  10. XA351GT Says:

    Well I think Ford is completely dropping the ball by bailing out of the midsize and full size sedan market. From the sound of it , it seems that maybe only the Mustang will be the lone “car in the stable. As rumors of the Focus and Fiesta maybe following the Taurus and Fusion out the door. I agree with whomever said that when gas goes back up and we know it will They will be caught with their pants down just like in the 70s. Well I guess that answers the question of whether Ford will take the Mustang into the NASCAR cup series to join the Camaro . My guess is there will be a mid year announcement that it’ll be the cup model in 2019.

  11. G.A.Branigan Says:

    Interesting that fewer diesels in the UK = more C02. I guess ya can’t have everything…

  12. Kit Gerhart Says:

    Ford should drop the Taurus. That car has been a dog, ever since they made it by taking the 500, and making it bigger on the outside, and smaller on the inside.

    Dropping the Fusion, without a replacement, would be a big mistake. The current Fusion still looks good, but as others have mentioned, it is now near the bottom of its class in room and efficiency, They need to sell the rest-of-the-world Mondeo, including the wagon, in the U.S. Build it wherever works best, depending on the projected volume. Gas isn’t going to stay this cheap forever, and when it goes to 4-5 dollars a gallon, pickup trucks and SUVs/CUVs aren’t going to be such hot items.

    With Focus and Fiesta, they should probably drop the latter. The Fiesta ST is one of the more fun cars I’ve driver in the last few years, but the garden variety Fiesta has underwhelming performance, and is less roomy than most of the competition. If the market shifts, they could always bring it back to the U.S. market.

  13. Lambo2015 Says:

    I wonder if Fords plans to make the Lincoln brand its sole passenger car division and Ford strictly trucks and SUVs? This would help keep the car division profitable with hopes that some Die-hard Ford buyers will move over to the Lincoln brand since it doesn’t carry the same prestige as Lexus, Infinity, BMW, or Mercedes anyway. But that really leaves them out of the entry level market.
    Maybe they will resurrect the Mercury brand for entry level cars that can compete with the likes of Hyundai and Kia, Or maybe an all electric division.

    I guess canceling the Fusion and Taurus would align with the rumors of no future ICE in development. Guess they plan to replace them with EVs.

  14. omegatalon Says:

    Ford has to be in a similar situation as General Motors with ZEV (Zero Emissions Vehicle) scheduled to be introduced in the next 12-15 months and the entire fleet being replaced with ZEV by 2022-2025 meaning the next Ford Fusion will be some electric or fuel cell vehicle of some type because it would be insane to do what FCA says they will do which might be mild-hybrid for the United States and ZEV for the rest of the world.

  15. Kit Gerhart Says:

    I can’t imagine that Ford would drop all of their cars, and not replace them, but I’m sure Toyota, Honda, H/K, and even GM would like that.

  16. BobbyT Says:

    I didn’t see anything in the story that said they are dropping the Fusion, just the redesign. They could continue the current platform with a facelift for those who still want a car. That way, they wouldn’t have to retool the plant for a new platform, and it would look like a new car to the unsophisticated. They have done this before, with the Escort which got a North American only facelift while Europe got a new car. Trouble is, the N.A. only car gets more and more out of date. What happened to Allen Mullaly’s “One Ford”?

    I’m just as concerned about Ford’s SUV lineup. The Flex is ancient (and its days are numbered), the Explorer is getting old, and they STILL haven’t brought the Ecosport to market. Seems like they are getting farther and farther behind.

  17. XA351GT Says:

    Lambo, I doubt that about Lincoln, they will soon be down to just the Continental when the MKZ stops production if it hasn’t already. Ford is going the same route as FCA. Right now FCA only offers 3 cars between Dodge and Chrysler and soon the 300 will end and how much longer will they milk the Charger and Challenger? That architecture dates back to MB .

  18. Lambo2015 Says:

    Well maybe Ford is planning to invest an enormous amount of money into developing a new line up of EV / AV vehicles and figures that they will most likely need to be all new and not just a next generation Fusion/Taurus.
    The design for the AV will probably be drastically different as the interiors move closer to a mobile living room. This could also be why the future direction to shareholders was uneventful. Maybe they are keeping this direction under wraps.

  19. Kit Gerhart Says:

    It’s interesting how Velodyne has changed their line of business I have a (non-working) Velodyne powered subwoofer from the early 1990′s, and I found that it is, in fact, the same company now doing LIDAR.

  20. joe Says:

    “Where is the world class design we used to see out of Detroit”?

    I think the only American company that has world class products in the USA is GM.

  21. Lambo2015 Says:

    #20 I agree Joe and if you want to know who is leading the way with futuristic designs just look to the movies. They havent used a Ford product in any scifi flicks since they launched the Taurus in 86. That was considered world class design at the time. However I have always felt Ford was very conservative in their designs.