AD #2293 – Titan Redesign Pays Off for Nissan, Volvo Introduces 1st Three-Cylinder Engine, Why Ram Ditched Crosshair Grille

February 19th, 2018 at 11:37am

Runtime: 6:41

0:29 Audi & Porsche Developing EV Platform
1:11 Chevy Benefits from Model 3 Issues
2:17 Dillon Wins Daytona 500
3:03 Volvo Introduces 1st Three-Cylinder Engine
3:47 Titan Redesign Pays Off for Nissan
5:15 Why Ram Ditched Crosshair Grille

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11 Comments to “AD #2293 – Titan Redesign Pays Off for Nissan, Volvo Introduces 1st Three-Cylinder Engine, Why Ram Ditched Crosshair Grille”

  1. GM Veteran Says:

    So, Nissan added new bodystyles, a diesel engine, a heavy duty model and all-new styling. And in its second year on the market they sold 53,000 units. The original debuted with fewer bodystyles, no diesel option and no heavy duty model and in its second year on the market (2005), they sold 86,945 units. The pickup truck market is significantly bigger now than it was in 2005, so it sure looks like Nissan’s new truck is a flop. Serious truck buyers look at other factors like proximity to dealerships, experience of technicians and commitment to the truck market. In factors like that, Nissan doesn’t compare to Ford, GM and Ram.

    As a comparison, Toyota just wrapped up their 7th best sales year for the Tundra with 116,285 units since it debuted in 1999. Again, with truck sales at record levels, this is also not an impressive performance and one wonders how long they will continue to lose money on the rather significant investment they have made in trying to crack the full size truck market.

  2. Alexander Crabitses Says:

    I think that the headline should probably read like this: “Nissan Titan Sales Soar Thanks to Incentives Galore”. Anybody who’s read Peter de Lorenzo’s column from last week knows exactly why I’m saying this.

  3. Chuck Grenci Says:

    The Titan’s redesign has helped but I don’t know whether the tittle, “pays off” applies (at least not yet). The ‘big boys’ are also introducing new metal to the large truck market so caution should be used when referring to Titan and Tundra sales.

  4. Lisk Says:

    Several years ago the domestics used to have a “light 3/4 to pickup, but it was phased out because the ride was to rough for the small increase in capability. I think that’s the case for the Titan. Also, Nissan needs a mid-range gas engine offering. Pickup people want choice. They may not take advantage of it, but they want it. Diesel or 5.7L gas is kind of an all or nothing approach power wise.

    The new Ram grille makes the truck less distinctive looking, has some Toyota Tundra influence from my perspective. Should have stayed with the Cross-Hairs.

  5. Kit Gerhart Says:

    Nearly everything I read is that the Titan is still worst-in-class. Also, the diesel gets no better mpg on expensive diesel fuel, than the others do on gas. Nissan should forget big pickups, and come up with a small pickup. They could call it “Datsun Pickup,” and would sell zillions, if priced right.

  6. GM Veteran Says:

    Nissan has a small pickup called the Frontier. Though its not surprising that most people don’t know about it because it has been so long since it was last redesigned, its sales are lowest in the class by far and Nissan spends almost nothing to promote it. An all-new Frontier is due for the 2019 model year and then you may see some advertising for it. The existing Frontier has had some sheet metal updates along the way, but the majority of this truck dates to the end of the last ice age.

  7. Ctech Says:

    If I were in Chevy advertising, promoting the Bolt vs. Model 3 is a go.

    Given the success of the Colorado and the re-introduction of the Ranger, Nissan may be focused on the wrong sized truck. Perhaps Nissan should produce an electric truck.

    Without Dale Jr. in the series, limited broadcast TV schedule (No ESPN, NBC only broadcasts on their cable channel) NASCAR ratings will probably be down this year.

    It will be interesting to try and sell a luxury suv with a 3 cyl engine. That must be one helluva engine.

  8. Kit Gerhart Says:

    6 Like Colorado and Tacoma, the Frontier is more midsize than small. Also, like the big Nissan pickup, it is generally considered worst-in-class. It will be interesting to see how the mostly new 2019 Frontier turns out.

  9. Kit Gerhart Says:

    7 Volvo probably won’t sell their 3 cyl in the U.S., at least initially, but 3 cylinder engines can work pretty well. I’ve driven 3 cyl turbo Minis, and they drive well. The main down side, is they need a few more rpm to smooth out than a four. I like to short shift when driving “gently” with a manual trans, and the four used in the S smooths out at lower rpm than the triple.

  10. marshy Says:

    Interesting how the Ram manager didn’t point out one of the reasons is that the cross hair is actually the ‘Dodge Cross’. That’s probably another big reason for RAM.

    Although, the Dodge Cross is pretty much a forgotten marque….

  11. veh Says:

    “If I were in Chevy advertising, promoting the Bolt vs. Model 3 is a go.”

    Hmmm. Using the Real People?

    Actually, this is one place where using regular folks might work, demonstrating range and features of an EV. I don’t think I’d bring up the M3 at all.