AD #2317 – Toyota Introduces Corolla Hatchback, Ford and Mahindra Team Up, Auto Industry at War Over Talent

March 23rd, 2018 at 11:39am

Runtime: 9:05

0:32 Ford and Mahindra Team Up
1:07 Nissan Reveals EV Strategy Details
2:00 BMW EV Mass Production Not Viable Until 2020
3:07 Toyota Introduces Corolla Hatchback
4:11 MIT Develops System That Can See Through Fog
5:43 Auto Industry Talent Gap Causing Fights

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34 Comments to “AD #2317 – Toyota Introduces Corolla Hatchback, Ford and Mahindra Team Up, Auto Industry at War Over Talent”

  1. Drew Says:

    Corolla hatch = U. G. L. Y. Toyota, Nissan, and Honda are so desperate for distinctive styling, they are designing some really goofy shapes… IMHO. The door is wide open for Subaru and could be wide open for Mazda if Mazda had a stronger dealer network.

  2. Kit Gerhart Says:

    The Corolla hatch should be a nice, practical car, and you can even get a manual transmission. When Scion went away, I thought they should call the iM Toyota Matrix, rather than keeping a remnant of the Scion “brand.” Now, it looks like Scionism will be retired.

  3. Rand Says:

    Drew hit the nail on the head.

  4. Kit Gerhart Says:

    What is the red SUVey thing with the strange black area in the C pillar? I guess it is some kind of Nissan.

  5. lambo2015 Says:

    The corolla hatch looks very similar to the Mazda 3 hatchback.

    I think BMW is smart to wait a few years on the full EV production. Until an EV is quickly charged and can get that charge as available as a gas station and is priced closely to an ICE I don’t see selling anymore than the current market. In fact I bet unless major improvements are made sales will decline.

  6. Lex Says:

    Toyota had a Corolla hatchback before, it was called the Matrix.

  7. Todd T Says:

    The Corolla had lot’s of hatches in the past, the Matrix was just one of the more recent one’s. As to styling, beauty is in the eye of the beholder. It’s interesting one comment was that it leaves the door wide open for Subaru, when I see an awful lot of Subaru queues in the Corolla Hatch. Kudos to Toyota for keeping a manual transmission option!

    Car makers say customers don’t want manuals, I say that’s only because the price equation has changed. In 1988 the average price of a new car was $7,500 and the automatic transmission option was $1,200, doesn’t take a rocket scientist to see why the take rate was so much higher, then that it is today. The average price of a new car today is $30,000 and guess what, the “premium” for auto when it’s an option is the same $1,200 never mind automatics are more complicated and expensive than ever before. The reality is, car makers can more easily certify automatics for EPA and emission standards, so they have shifted the pricing paradigm in favor of automatics.

  8. Kit Gerhart Says:

    6 Also, there used to be a major mpg and performance advantage with a manual, especially with small engines. Now, there is not. I have a manual in my Mini, not for performance, mpg, or to save $1200, but because I like driving manual transmissions, especially in cars with small engines.

  9. Buzzerd Says:

    Corrolla hatch looks good to me and it will at worst be a decent car.

  10. Buzzerd Says:

    I don’t mind a manual in a small sporty car but I will probably never own another, there’s really not much point. If I ever own a vette again it will be a paddle shift.

  11. Eric Brunner Says:

    My impression is that comparing the gas mileage between an automatic and manual in most cars is an apple and orange thing. Gearing is totally different with automatics set up for lower rpm at equivalent speeds. We have both 6 speed and CVT versions of the latest WRX’s in the family. When the CVT WRX is set in its whimpy mode, it keeps its revs below the onset of the turbo. No one really sets up a 6 speed for economy but rather engine response.

  12. Lambo2015 Says:

    Hey bring back a small pickup with a manual column shifter so you can still have three across seating.. Yeah will never happen.

  13. Kit Gerhart Says:

    10 The 6-speed manual in my Mini has about the same gear spread from low to top as the automatic version, also a 6-speed. Also, top gear is about the same in manual and automatic current Corvettes.

    Most of the time, I drive my Mini similar to what your CVT WRX would do. I use the highest gear that the engine isn’t “lugging,” to maximize mpg. Then, if I need to accelerate quickly, I down shift a few gears.

  14. Kit Gerhart Says:

    10 Most people would get better gas mileage with an automatic than with a manual, because, with the manual, they would spend a lot of time in too low of gear for best mpg. I make it a point to drive for gas mileage, most of the time, and I consistently beat the EPA ratings of my manual cars.

  15. Lisk Says:

    A manual transmission will always be favored by me when I engaged in spirited driving and an automatic for all others. I like a manual for being able the choose the next gear I’m going into in anticipation of the need. Matching the revs when you are going down a gear or two when you need the power at an instant is much smoother than an automatic. In automatics, there is usually a slight lag between the request and the execution. Depending on the road conditions, the automatic may shift too harsh, unsettling the balance. But if I’m stuck in traffic, gimme that automatic.

  16. GM Veteran Says:

    For those of you that have been watching the industry for awhile, you may recall comparisons between GM and Toyota. In fact, Toyota has often been called the GM of Japan, due to their size and dominant home market share.

    I find it interesting to note that Toyota has now followed a major marketing tactic GM executed a decade or so earlier. They launched a new brand to appeal to the youth that were not interested in buying the perceived “older folks brand”. Then after a decade of trying to woo the youngsters, the new brand was absorbed back into the parent brand and the remnants quickly faded away.

    In GM’s case, it was the GEO brand available only at Chevrolet dealers. With Toyota, it was the Scion brand, now swallowed back up by Toyota brand dealerships. In both cases, the results were not very satisfactory, and not financially advantageous.

    One further irony: some of the GEO models were manufactured by Toyota for GM in the Fremont plant that is now the home of Tesla. How things change in this industry!

  17. Lambo2015 Says:

    #15 I thought you were referring to the Saturn division of GM which was created to appeal to the folks that were enamored by the Japanese imports and not necessarily aimed at youth. Saturn was a bit more successful than GEO but I only remember the GEO tracker and GEO Metro which both seem to be a slight step up from a Yugo.

  18. Lisk Says:

    16) There was the Storm, the (Isuzu Impulse) and the Spectrum (I-mark) and Prizm (Toyota Corolla). All source brands were sold concurrently with the Geo products. Initially the Geo brand was successful but quickly began to fade as the yen-to-dollar ratio became more unfavorable.

  19. gary susie Says:

    Did you ever drive a manual in rush hour traffic,i did and my leg got cramps and felt like i had run 20 miles!

  20. GM Veteran Says:

    Most GEO’s were pretty forgettable. The Storm was a minor hit for them, but tiny two seaters will always have limited sales potential. The Prizm was an arguably better looking Corolla, and was built for GEO by Toyota. A good car under a tarnished brand by the time it hit the market.

  21. Kit Gerhart Says:

    I had a Geo Spectrum, aka Isuzu I-Mark. It was a very basic car, with manual trans, non-power steering, and no a/c, but it was much different from a Yugo in an important way. It was reliable.

    While Geo and Scion were both intended to attract younger people, from my knowledge of people who bought either sub-brand, buyers were middle age or older.

  22. Kit Gerhart Says:

    My favorite Geo was the Metro, with the 1.0 triple and manual trans. It would easily get 40+ mpg in almost any type of driving, at a time when that was quite good, even for a very small car.

  23. Kit Gerhart Says:

    #18. I’ve driven manuals in heavy traffic, but not as a regular thing. If I drove in heavy city traffic on a daily basis, I wouldn’t want a manual.

    FWIW, I’ve never had a manual trans car with a very “heavy” clutch, like many ’60′s muscle cars. Probably the hardest pushing clutch I’ve had was in a six cylinder Plymouth Duster. I’ve driven recent manual transmission Corvettes, and a Challenger R/T. It’s impressive how “light” they can make the clutch effort in those big engine cars.

  24. Lambo2015 Says:

    #22 Cause they are all hydraulic now.

  25. Kit Gerhart Says:

    #23 Yep, hydraulic, and with geometry that moves clutch parts the minimum needed distance through pedel travel to make the clutch work decently.

  26. Kit Gerhart Says:

    My 118 hp Mini’s hydraulic clutch isn’t a lot lighter than the one in a Corvette, I’m sure because it wouldn’t feel right if it were too light.

  27. Bob Wilson Says:

    Just read that BMW is pulling out of the Detroit auto show. Given the warm and friendly greetings given to new technology versus sheet metal art, it is quite understandable. The only thing harder to recycle than a battery is a trade show stuck in yesterday’s technology.

  28. Ctech Says:

    The new Cadillac engine is very similar in design to BMW’s 4.4L twin turbo V8. The BMW twin-turbo V8 had a number of teething problems upon introduction. Some of these engines had premature valve seal failures (heat hardened them and oil leaked into the combustion chambers causing excessive oil comsuption), oil line failures, coolant line failures (BMW fitted a separate cooling system for the intercoolers with its own pump), among other issues. Hopefully Cadillac has learned from BMW and has corrected these potential pitfalls. Otherwise warranty costs are going to be exorbitant. I leave it up to you to Google BMW V8 twin turbo problems.

  29. Kit Gerhart Says:

    Mercedes/AMG turbo V8′s are also “hot V” layout. I haven’t heard about reliability issues, but I don’t know many Mercedes owners.

  30. jmann Says:

    I still have an old manual sports car in the garage and it is still fun to drive. But, the problem is, whether new or old, traffic has increased to the point that manual trans looses some of its appeal. Sad to say. Hence, autonomous vehicles and all that bad jazz.

  31. Kit Gerhart Says:

    It looks to be an interesting F1 season, especially mid-pack, with McLaren and Renault back in the hunt ,and Haas in there,based on qualifying results.

    I was glad to se Ferrari off to a good start. Merc, and Hamilton still seem the ones to beat, with the pace advantage they have in qualifying, but maybe others can do some “catching up” in that regard, while Ham and Bottas and their team catch up in points.

    It looks like Honda still have a lot of catching up to do.

  32. Chuck Grenci Says:

    One, Two and three: Vettel, Hamilton and Kimi this morning (early race; started 1:10 am eastern. Haas was 5 and 6 till the first pit stops where they both had left rear loose wheel and retired after going back onto the track. I don’t know why the second Haas had the same non-tightened left rear (but it did). Not an entirely interesting race, Vettel passed Hamilton while a virtual safety car (and Vettel gained the lead during a pit stop). Australia is not known for passing and there wasn’t much.

  33. Kit Gerhart Says:

    I happened to wake up at two-something, and caught the last two laps on the small screen, and then found out how Vettel gained the lead. I suspect Haas will be having some serious conversation re. their pit performance.

  34. Chuck Grenci Says:

    The Haas cars were very competitive (they were even holding off Redbull) but their pit-work sure let them down. I could see an error on the first car in, but with the second car in after a couple of laps (they had plenty of time to make sure they got it right) they just didn’t. It would have meant big points (had they finished). Like you said, they got some ‘plaining to do (to Mr. Haas).