AD #2373 – Continental Creates Morphing Technology, Ford Upgrades the Shelby GT350, Trump Tariff Threatens Car Sales

June 12th, 2018 at 11:39am

Runtime: 8:04

0:32 Trump Tariff Threatens Car Sales
1:25 Adient Running into Trouble
2:18 Autopilot Gets an Update
3:09 Continental Shows Morphing Technology
3:49 Magneti Marelli Develops Optical Silicone
5:47 IIHS Crash Tests Reveal Midsize SUV Safety Issues
6:53 Ford Upgrades the Shelby GT350

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27 Comments to “AD #2373 – Continental Creates Morphing Technology, Ford Upgrades the Shelby GT350, Trump Tariff Threatens Car Sales”

  1. phred Says:

    Just what the car buying consumer “DID NOT ASK FOR” fake soft buttons on the dash. Looks like another “planned obsolesce” technology feature.

  2. Fred Schmidt Says:

    #1 Agree with you. Just what we need..a high tech button in place of an easy to use, less expensive and proven button. Anything to raise the price of a car. whatever!!

  3. MJB Says:


    Well, phred, I think Continental is playing into the ‘less is more’ approach here. And there are plenty of consumers (not including me) who prefer a minimalist approach to the interior.

    One thing’s for sure. With this tech, you’ll never again have to worry about buttons and knobs getting all gunk’d up from spilled beverages.

    Personally, I prefer a ‘gadget laden’ dash. The more cool buttons and knobs to push, turn, pull and slide, the better. More eye-candy! ;)

  4. Kit Gerhart Says:

    I still haven’t heard a GT350, but I’d like to, while Ford still makes cars.

    There is a great material for headlight lenses, that doesn’t turn yellow or opaque over time. It’s called glass. The best headlights I ever had were 7 inch round Hella H4 lights I had on my ’74 Plymouth Duster.

  5. XA351GT Says:

    Well to me there are 2 ways to look at the tariffs. If they are implemented , It would either force people to buy models actually built in the US potentially increasing the manufacturing of those models which would be great for the people that build them. Or people will elect to pay more those models built outside and the tax revenue will be generated to help folks out hopefully .

  6. gary susie Says:

    We have to remember that we export cars to and they will be subject to tariffs wherever they go so there will be no winners only losers!

  7. Barry T Says:

    I’m with Kit on that cool glass tech!

    And Gary, we also have to remember that many other countries put big tariffs on our car exports, and if we can get those reduced, it will mean more jobs and money in our economy! It needs to be fair, that’s the big point that somehow gets lost on people. Pretty simple.

  8. Dan Says:

    Whatever tariffs trump rolls out will be meet with equally punitive tariffs on goods we export to other countries.

  9. MJB Says:

    #4 Yeah, glass was the best endurance-wise. Now if they could just find a way to mold and draw it into all these funky new shapes that headlights have morphed into these days, then we might have a winner.

    #6,7 Glad you pointed that out, Barry. It doesn’t take much research to see that some countries (china) slap deep double-digit tariffs on our cars crossing their borders. I know that much of what POTUS is proposing with regard to tariffs seems counterintuitive and highly disruptive, but that’s only because we’ve been coasting along on uneven ground for so long that we’ve gotten used to many of these trade imbalances.

  10. Kit Gerhart Says:

    #9 Yeah, it would probably cost more to make the funky shapes with glass, and they would weigh more.

    Overall, the long-existing tariff structures have generally worked well for consumers, but less well for manufacturing jobs. Still, manufacturers of cars now tend to “build where they sell.” BMW and Mercedes build their SUV’s in the U.S., because that is where most of them are sold. The Asian companies do likewise, building many of their products in the U.S. that sell well in the U.S. If Trump puts a big tariff on Benzes coming from Germany, won’t Germany put a big tariff on Benzes coming from the U.S.? The whole thing seems counterproductive, and would just increase prices for consumers. It would serve one function for Trump and Ryan, though, in bringing in money to partly offset those income tax cuts. Of course, the end result, is transfer of tax burden from the very wealthy, to the less wealthy who spend most of their money buying things.

  11. Alexander Crabitses Says:

    I absolutely “love” the fact that IIHS chose to test two vehicles that are scheduled to be replaced within the next 12 to 24 months. In particular, the next-generation Explorer is coming soon, so why even bother scrutinizing the current model at this point in its life-cycle.

  12. Chuck Grenci Says:

    So, unless you memorize where and which switch is which, you need to wave your finger near the switching sensor so you can see them, then pick. Much ado about not very much; just put ‘my’ switches back where they belong. :)

    Optical silicon is a neat new product; now they need to find the correct application for it. There is no need if it is used behind the front carbonate which protects the bulb/light already.

  13. Roger Blose Says:

    There are a few Shelby GT350 in Germany and there would be many more without the 25% import tariff currently in place to protect the home team. Go Trump go!

  14. Wayne Says:

    The latest tariffs are not against China but the U.S.’s allies and best trading partners. That makes a whole lot of sense!! Ford and GM better start building pickups north of the border again because sales will suffer in Canada once reciprocal tariffs are applied. The idiot in the White House needs to grow up and realize that it works both ways. But instead he goes on a temper tantrum.

  15. JWH Says:

    Headlight lenses – Agree that glass has some advantages, however, as also pointed out it is more cost effective to manufacture the current complex shapes from polycarbonate. PC also has an advantage over glass in that it is very resilient and does not shatter as glass does. PC does require a hardcoat to prevent environmental deterioration most often seen on some vehicles as the lens yellowing. The hardcoat formulation used by the various manufacturers is normally proprietary & a closely guarded between each headlight manufacturer & their coating supplier.
    Side note is that our 2004 Volvo V70R has glass lenses & they are not an inexpensive replacement when required.

  16. Lisk Says:

    So the Musk-a-teers have yet another reason to cheer. Elon has promised full self driving autopilot in August. I’m not sure how this is going to be achieved as GM, Waymo, Google, etc. have fleets of cars filled with engineers and hundreds of thousands dollars worth of scabbed on appendages, and they aren’t ready for prime time.
    Elon definitely has this car business thing figured out. Since he says August, this gives him a chance for a couple more cash grabs in the third quarter ($6,000 to get the autopilot turned on and another cash raise). The autopilot update will be late and his stock should be over $400 a share by then and Elon will continue to be worshiped.

  17. Kit Gerhart Says:

    #15 Interesting about your Volvo headlights. I didn’t know anyone used glass that recently. They would look a lot better than the headlights of most cars that old, at least ones that are parked outside full time in the “sun belt.”

  18. XA351GT Says:

    Wayne, I see it as leveling the playing field. Trump has told all in the G7. We just want to be traded with fairly and equally. Do you think that 270% tariffs on Dairy for a example is fair considering that is what our Allie and northern neighbor has been doing to us for decades? He even suggested zero tariffs going both ways with all 7 which seemed to fall on deaf ears as it would upset their basket with eggs from the golden goose . What are all doing to the US is more less theft. Do you steal from your friends? I hope not.

  19. Drew Says:

    So how many mailboxes and road signs are rigid barriers? The IIHS test involves a rigid barrier at speeds greater than cruising through most neighborhoods. And this test’s relevance further dwindles as more vehicles are equipped with lane departure and forward collision mitigation systems. The media provides little public service when giving “ink” and “air” to IIHS.

  20. Kit Gerhart Says:

    #13 The import duty on U.S. car into the EU is 10%.

  21. G.A.Branigan Says:

    @ XA351GT: I totally agree. We have been THE piggy bank and it will stop. I don’t give a damn what the rest of the world thinks of us. Either make it fair,or go away. WE will survive,as will our so called allies.The same for paying their share of NATO. The Marshall plan is done,it served it served it’s purpose,back then.

  22. Kevin Says:

    Why does Trump want to tax Canadian-made cars when the makers are all US and Japanese? To level the playing field, maybe Canada should nationalize the local arms of GM, Ford and FCA. I’m sure the Americans who own those companies would be OK with leveling the playing field that way. Hey Sean, how much would GM be worth if the Chinese, Mexican and Canadian pieces were removed?? Half as much? … or less than that.

  23. Kit Gerhart Says:

    #18, 21 The United States charges a 350% tariff on some tobacco imports. Yeah, we are better off with less tobacco, wherever it comes from. Also, cllothing and footwear imports into the United States face tariffs as high as 55%, according to the World Trade Organization. Also, the U.S. had a 130-some percent tariff on imported peanuts, and there is a 100% U.S. tariff on a number of food products from Europe, like some French cheese. There are plenty of individual examples to pick out, going both ways.

  24. Kit Gerhart Says:

    22 Also, a lot of FCA is in Canada. The minivans, and the rear drive cars are all Canadian, and there are a lot of FCA parts from Canada.

  25. Lambo2015 Says:

    #23 I’m sure you can probably find some things that have huge US tariffs. However add up the tariffs of $50 shoes and $20 shirts and $5 peanuts and it is peanuts. Tobacco is a different animal as items open to sin taxes get a whole different tax base. The deficit is real and its an overall loss to the US economy.
    Why would anyone in the US be against trading fairly and equally with other countries?
    IMO our government has put about as much effort into negotiating fair trade deals as they spend trying to get a good price on hammers.
    Its been like playing Monopoly where the US trades hotels for each home. Then the day will come where you land on Boardwalk thats now owned by the Chinese and you have to mortgage all your green homes to pay for your mistake.

  26. Kit Gerhart Says:

    Our current situation is good for low people income people who benefit from low prices. It is less good for the few who would get better paying factory jobs with protectionism.

  27. Max Says:

    In regards to the dairy tariffs. Canada props up their dairy and ag producers, much the same way as the U.S. does. Without those subsidies, our farmers would be broke – but that’s for another discussion. But back to Canada and milk ….. they strictly limit the amount of milk produced in their country so as to not have a glut of the stuff. Thus the high tariffs on any milk coming into the country. Yet, if you look at the trade back and forth, the U.S is still exporting more milk to Canada than they export to us. Sounds like they have a common sense approach in regards to supporting their milk producers while keeping the supply where they need it. In addition, had the U.S. not stepped away from the TPP, one of the items that we would have actually increased our exports of, to Canada, would have been milk. The guy who was actually able to go bankrupt with a casino really needs to study up on how trade works before he starts raising hell with the whole world.