AD #2376 – Cars and Cognac, Mid-Size Pickup Sales Soar, New Build Process Needed for AVs

June 15th, 2018 at 11:38am

Runtime: 7:07

0:29 Honda Insight Details
1:22 Mid-Size Pickup Sales Soar
2:32 Cars and Cognac
3:18 Audi Uses Video Game to Train Dealer Employees
4:02 Ford Adds Street Smarts to Bicycle Jackets
5:04 New Build Process Needed for AVs

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14 Comments to “AD #2376 – Cars and Cognac, Mid-Size Pickup Sales Soar, New Build Process Needed for AVs”

  1. BobD Says:

    I suspect the biggest impact the Ford Ranger mid-size pickup will have is to siphon off sales from the F-150. The Ranger is a nice looking pickup and I’m sure there are a lot of loyal Ford pickup buyers who will prefer and jump to the smaller and hopefully cheaper Ranger. I wonder if anyone has numbers on the number of Colorado/Canyon buyers that switched from full-size GM products? I love my Colorado ZR2, but have always owned mid-size GM pickups.

  2. rick bradner Says:

    Re: pick up truck sales -
    Honda down 22%. I’ve said it before, Honda’s market in trucks is for non-conventional vehicles. Why then do they offer only the “out there” choices of white, gray, & black…boring.
    Put a little life in these and maybe you’ll get a bump in sales

  3. WineGeek Says:

    Too bad that Ford has been so slow to see the potential in the mid-size pickup market. It appears to have lost its way in almost every market segment in which it participates. As soon as Mulally left the company took so many wrong turns that it can’t find its way with a GPS! Perhaps Alan saw the handwriting on the wall.

  4. Chuck Grenci Says:

    Perhaps some of the bump in mid-sized pickups is the anticipation of fuel price rises; because some people just want the utility/look/persona that trucks provide. Plus them/there big pickups are getting huge, and despite their driving prowess, are still cumbersome in less than wide-open country settings.

  5. Lambo2015 Says:

    The Ford Ranger may siphon some sales from the F-series but I would expect it to just take a portion of the mid-size truck sales from all the others. There could be a few folks that might be in the market for an Escape or Exporer that realize a 4 door Ranger will work for them. But I think they really missed out on a small truck market. They would have had a market almost exclusively maybe even drawing from the CUV market.

  6. Brett Cammack Says:

    I think that years ago, the manufacturers realized that people buying small and mid-sized trucks bought them because they needed a truck and they would buy the bigger, more profitable full-sized trucks if that was their only choice. It would also be more profitable by reducing the models they had to manufacture.

  7. Albemarle Says:

    Mulally was at Ford for 8 years. That’s a longer time than averagely the top and you’d hope his organizational skills would rub off and result in procedures and activities that would live long after his tenure.

    Boy! That didn’t happen. From outside the company, it looks like the management were just waiting for him to leave so they could go back to the old ways.

    I sense he knew that was going to happen and exited as soon as his commitment was up.

  8. G.A.Branigan Says:

    My belief is the mid size truck market is just starting to gather some steam. Once the new rangerdanger becomes available,it will sell,and I think it will do very well.

    Once Nissan decides to come out with a new frontier,that will do good as well,providing they don’t screw it up.

    The ONLY reason it’s selling so well is because it’s the cheapest out there,and despite it’s age,it is still a very capable little truck.

  9. Drew Says:

    I will venture to forecast 60% of Ranger sales to come from within Ford… a little more than half that from F-150 and the majority of rest will cannibalize from Escape. The 40% of conquest sales will come from within the compact/mid-size pickup world…. more than half of it from GM and Toyota.

  10. Drew Says:

    I really like that bike jacket. They should also offer a bike shirt for warmer weather.

  11. Al Carlson Says:

    It is made in England so no need for a shirt, but must be rain proof

  12. Kit Gerhart Says:

    I’d think there would be a market for one actual small pickup, and with a standard cab.

    #2 Honda seems to have a history of offering little or no color choice. Several years ago, I was considering an Accord coupe with the 4 cyl, manual trans powertrain. The only “color” choice was black with a black interior, which ruled me out.

  13. XA351GT Says:

    Kit I agree. It’s a shame that no one will ever build a true mini truck again. You just can’t put that much in them and today it’s all about how much you can jam in them to run up the price. I think a base model mini truck with a reg cab would sell well if at 20-25K .

  14. Kit Gerhart Says:

    Building a basic, small pickup would be the ideal way for a new car company to enter the U.S. market. Buy a shuttered plant, like DiamondStar and build it in the U.S., to avoid the “chicken tax.”