AD #2398 – Millennials Driving Car Sales, Another New Chinese EV Brand, Mercedes Has Most Aerodynamic Production Car

July 24th, 2018 at 11:32am

Runtime: 6:01

0:30 Millennials Driving Growth in Car Sales
1:03 California Could Lose Power to Set Standards
2:05 Uber is Global Leader in Ride-Sharing
2:40 Mercedes A-Class Has Lowest Coefficient of Drag
3:45 Kia Sportage Gets a Refresh
4:17 New Chinese Startup to Debut in LA

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12 Comments to “AD #2398 – Millennials Driving Car Sales, Another New Chinese EV Brand, Mercedes Has Most Aerodynamic Production Car”

  1. XA351GT Says:

    Any retailer should never ignore any section of the customer base if they are smart. Now what the auto industry might want to do is to find out what each specific demographic wants or needs and offer packages that match those needs. Too much is a one size fits all mentality. If you want one particular option your stuck getting and paying for 5 you don’t want or need or will ever use. Funny how back in the 70s you could order individual options and really make it your vehicle. That is impossible today.

    Well IMO the 2025 EPA target is grossly unachievable. Also How is it measured ? Taking the fuel numbers of each vehicle and averaging it in a manufacturers fleet or taking the total number of each vehicle sold and averaging it? Because say Chevy has several vehicles that get great mileage but no one buys ,but sell a crapload of trucks that don’t get decent mileage or at least anything close to the standard. How will that be factored?

  2. Ctech Says:

    The big 3 already thought that the 55 mpg level could be reached given the way it was to be calculated, however the profitable light truck and SUV market would be affected. Since the supreme court has already ruled in California’s favor, it will be difficult for the Trump EPA to overrule CARB.

  3. Usefull Says:

    “Common wisdom says that millennials have no interest in cars and don’t want to drive. But the data doesn’t bear that out.” Change the word wisdom to groupthink and you have a more accurate assessment of the “brains” running the auto industry.

  4. Kit Gerhart Says:

    #1 Yeah, in the 70′s, and even more so, the 60′s and late 50′s, you had choice of interior colors, engines, transmissions, and much, much more. I suspect the manufactures have found that a lot of people will buy a sunroof they don’t want, in order to get homelink which they do want, and other similar packaging schemes. MINI has had a little more available customizing than most car brands, but they have less than they did a few years ago.

    The mpg numbers for CAFE are much higher than the window sticker numbers. Still, achieving the 55 mpg CAFE would take some down sizing, more hybrids, etc.

  5. Kit Gerhart Says:

    Most millennials I know can’t afford to buy new cars, with a few exceptions, including one who recently bought a Tesla X.

  6. Lambo2015 Says:

    #4 Kit the purpose behind equipment packages was to reduce complexity which reduces manufacturing costs. It was not to get people to buy options they may not want. Any one vehicle could 200 different options and the combinations within that would be crazy.
    The plus side is sometimes people get options they didnt know they wanted until they have them. I never thought heated seats was anything I would pay for but I can keep the cabin cooler while my passenger can stay warm. Makes her happy and I’m not sweating.

  7. Lambo2015 Says:

    Sean why would there need to be a lawsuit over CARB? The government is well within their right to say “follow the federal guidelines or we pull all federal highway funding”. Then Cali and any other state has the right to make that choice.

    Lots of states and cities pass laws that conflict with the federal Gov. They just may risk federal funding.
    Like Colorado legalizing marijuana. The federal government can still come in a raid a grow house because its still a federal crime.

  8. Kit Gerhart Says:

    6 Yeah, the manufacturers say that, but if they could handle millions of build combinations when computers had vacuum tubes and relays, surely they could easily handle it now. I’m sure the current “no choice” system is good for dealers, though, in that most people will buy what they have on the lot, rather than ordering.

    I agree that you sometimes end up really liking features you didn’t know you wanted. It was that way with me, with cruise control in the ’70′s.

  9. G.A.Branigan Says:

    Most of use ‘well seasoned’ buyers remember the days when you spent time going over the color and options list,and checking what you wanted.

    For me,I still miss that,as an example,I HATE sunroofs,just never liked them,yet I had them on several vehicles to get what I really wanted.

    Heated seats= mandatory for me as well as cruise and power windows.I’m old,and enjoy comfort,even in a truck,lol.

  10. Kit Gerhart Says:

    Cruise control is mandatory for me, but I like crank windows. They always work, regardless of whether any power is turned on. They are hard to find, though.

  11. Doug Says:

    There’s a problem with your market share chart; while the percentages add up to 100%, you show the market share going up by 6.4% and down by 9.3%. They should go up & down equal amounts in order to remain 100%.

  12. Dick Says:

    There seems to be a misunderstanding of drag coefficient, it is not the same as drag. At a given speed, the drag on a body is proportional to the product of the drag coefficient and the frontal area. You can have a super low drag coefficient, but if the frontal area is large the drag will be high.