AD #2444 – Ford in Talks w/ VW & Mahindra, Cadillac Moving Back to Detroit, Drivers Need More ADAS Education

September 27th, 2018 at 11:29am

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Runtime: 6:29

0:27 Ford in Talks to Partner w/ VW & Mahindra
0:59 Ford Says Tariffs Cut Into Profits
1:32 Cadillac Moving Back to Detroit
2:35 Ford, Uber & Lyft Collaborate on Mobility
3:12 Hyundai Reveals i30 Fastback N
4:32 OSRAM Makes Displays Easier to Read
5:00 Drivers Need More ADAS Education

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11 Comments to “AD #2444 – Ford in Talks w/ VW & Mahindra, Cadillac Moving Back to Detroit, Drivers Need More ADAS Education”

  1. bradley cross Says:

    Bad move Cadillac. Back to the GM fold for you. Perhaps its a money saver or closer to the new bosses home.

  2. GM Veteran Says:

    @1: So what was the advantage of being in New York? That “being closer to their customers” line of thinking is crap. Didn’t help Lincoln when they moved to California. Hasn’t helped VW by moving to Herndon, VA. Toyota moved to TX purely because of cost savings, but nobody is grilling them over it. Same for M-B moving to Atlanta. Being cost conscious in ways that don’t impact the final product is just smart business. If there was a real advantage to having their marketing staffs in New York, they would not be moving to Warren. There is nothing wrong with going “back to the GM fold”. It is a part of the company, after all.

  3. Kit Gerhart Says:

    Cadillac’s move to New York always seemed odd to me, given that NYC is about the only place in the U.S., that if I lived there, I wouldn’t even want a car. I’d want a driver’s license, though, so I could rent cars once in a while to “get away.”

  4. Albemarle Says:

    It’s not winning when you cause others pain with tariffs even if you cause as much or more pain at home. Putting tariffs on Canadian cars will hurt many people, but will hurt Americans the most. Canada doesn’t own any OEMs. Canadians make cars in foreign owned factories, owned by foreign companies. Focussing only on the assembly line worker misses most of the industry.

  5. Larry D. Says:

    As I previewed yesterday, clueless Hackett blames the tariffs for his own incompetence was an item in today’s show news.

    4. Let’s not overdramatize this, the difference is miniscule and nobody will feel any actual pain. Especially in the great economy we live in these two years, the millions of jobs created and the better than before pay raises will eliminate all the so-called pain and then some!

    An even if there was a noticeable effect, this would only help buyers realize what an UNbelievable bargain USED cars are. Most Americans know it already, the used car annual sales are FOUR times the 17 million new light vehicle sales. I have often said, no matter what your budget is, you can always do so much better buying used or certified used, even from a dealer.

  6. Larry D. Says:

    The Caddy move will not have much difference except the cost of moving to NY and moving back. Cadillac’s problem is not that it does not have great, true luxury performance cars (which it does, and Lincoln sure does not), but that it priced them as high as merc and BMW or more, and buyers are not willing to pay such prices for any domestic. IF Caddy wants to gain market share in this very competitive segment, it needs to “pull a Lexus” back from 1989, and price its models $10k below the competition.

  7. bradley cross Says:

    Caddy is kind of stuck.
    They want to be luxury but have a bad quality rap and are not trendy due to history.
    If they suddenly took preorders with $1,000 deposit that were $10,000 off for each new model that might generate buzz but might affect their perceived status.
    I would be very tempted to do it though for PR.

  8. MJB Says:

    #6. I second that!

    Just like Lexus shoehorned it’s way into the luxury segment with it’s over-engineered, under-priced lineup in a time frame that in automotive years was virtually overnight, Cadillac will need to do the same in order to regain the attention it needs and the respect it now deserves in the eyes of the American buyer.

  9. Kit Gerhart Says:

    As I posted before, the steel tariffs will only increase cost of making an average car about $300, but tariffs on cars from Canada and/or Mexico would raise prices and/or cut company earnings significantly, and result in job losses in the assembly plants, and also in parts plants around the world.
    If the cost of a Chrysler Pacifica or Honda CR-V suddenly goes up 15%, or if the manufactures would need to “eat” a 15% tariff, it would affect things, and not in a good way.

    Yeah, the stock market has gone up a lot in the last two years, as it did the previous 7 years. So what, to many people. Now, prices and interest rates are going up, more significant to middle and lower income people.

    Yep, used cars are a bargain, compared to new cars, but I generally buy new to get exactly what I want. Also, I’m probably too interesting in getting the newer stuff out there.

  10. Kit Gerhart Says:

    6 Yep, Lexus’ first car the LS, was a true competitor with S-Class and 7 series, at a bargain price. Actually, it was better than the Germans in “traditional luxury,” as in ride and quietness, though not as sporty. Then, they sold at a big “discount,” plus it was very reliable. Maybe that start is why Lexus is still doing much better than the “premium” brands from Honda and Nissan.

  11. Bob Wilson Says:

    I suspect we’ll hear more about Tesla and the SEC. Hopefully, Autoline can get an independent attorney to credibly discuss this.