AD #2523 – New Ranger Exceeds Ford’s Expectations, FCA Won’t Air Ads During Super Bowl, Honda’s Profit Plunges

February 1st, 2019 at 11:54am

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Runtime: 8:30

0:31 Honda’s Profit Plunges
0:52 Ferrari Up Strong In 2018
1:26 BMW Reveals Range of Plug-In 7 Series
1:47 Audi To Show 4th e-tron Model
1:57 Honda Urban Electric Vehicle Prototype
2:07 FCA Won’t Air Ads on TV During Super Bowl
3:27 PSA To Test AVs In China
3:57 New Ranger Exceeds Ford’s Expectations
4:30 Subaru Teases New Legacy
4:45 Continental Creates Holographic HUD
6:04 How ZF Is ‘Democratizing Innovation’

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31 Comments to “AD #2523 – New Ranger Exceeds Ford’s Expectations, FCA Won’t Air Ads During Super Bowl, Honda’s Profit Plunges”

  1. ChuckGrenci Says:

    Honda didn’t specifically mention the Accord (freshly updated) but it did say it lost money on “decreased sales and market mix”; were they bit by the CUV/SUV craze? Probably part of their losses.

  2. Kit Gerhart Says:

    It seems that Honda sometimes wastes money, mainly to compete with themselves. I just read an Autoweek “first drive” of the new Passport. It is, for all intents, a Pilot with 6 inches chopped off, and two rows of seats. It has the same powertrains, and same wheelbase as the Pilot. It has more black plastic, black wheels, and a little more body lift. Why not just make a two row Pilot, and a “macho black” trim version, if there is demand for that? It would drive the same as the 6 inch shorter version, and would have a few cubic feet more cargo space. Won’t the total sales of Pilot plus Passport be essentially the same, as what Pilot sales would be with a two row version, with the more-black-plastic trim treatment?

  3. Larry D. Says:

    January sales keep coming in. Honda at least has a sales increase, even only by 1.5%, but that was far better than Toyota, whose sales fell 6.60%, and especially Nissan, who plummeted a whopping 19% (poor quality catches up with you eventually), and Mazda, the darling of the Auto Mags, with all its models, sold a pitiful 20,045 units, 2/3rds what Tesla sold with just 3 models, AND Mazda fell even more than Nissan, by almost 20%.

    All of lexus (cars and trucks) barely sold 17,400 units, while Tesla with its 3 models sold 31,900 (Autonews estimate)

    Even Jeep stumbled 2.2% down, but Ram was up 23.80% (!) and FCA has a 2.5% increase. Not as good as Tesla’s 314.30% increase, or a more than QUADRUPLING its sales over last Jan, but I bet they will gladly take it.

    Ford and GM now don’t report monthly sales any more. Bad idea. We’ll have to use estimates for them too.

    FCA did well again, up 2.5% despite everything. But Jeep fell 2.2% and the only up division was RAM up 23.80%

    The only other sales has is the estimate of Tesla sales, which was an impressive, BMW-Mini and Mercedes Beating 31,900 units, compared to 7,700 in jan 18, or up a huge 314.30%

  4. Clem Zahrobsky Says:

    Is the new Ranger all aluminum like the F-150 and if not why not?? Ford says the all aluminum F-150 is cheaper to build

  5. Kit Gerhart Says:

    @4 The 2019 Ford Ranger has aluminum hood, fenders, tailgate, but is mostly steel:

  6. BobD Says:

    Once the Ranger get to its volume, it will be interesting to see if it just cannibalizes F-150 sales. I think the Colorado/Canyon may be one of the reasons the full-size GM pickup volumes plateaued (it also didn’t help that the full-size stylings are unimpressive).


    I looked at the new ranger during the autoshow. Looks like a decent truck. It will not be for me because the backseat was too cramped for leg room. A common problem on any midsize truck out there.

    At the industry preview, the FORD display was red hot. It felt like opening day it was so packed. WIth the new mustang, ranger, explorer, and even the tried and true F150….People were packed in like sardines. Guess we will see if that translates to actual sales.

  8. PHILIP Says:

    Wonder if Honda’s problems are the reason behind the Suburban Acura dealership in Novi closing. Search as I may I can’t locate ANY explanation online for this surprise move.


    Not all of the problem, but one of the problems I had with looking at Honda is that they have a strict option pricing scheme. I wanted an Accord Sport for the suspension and wheels but wanted 1 thing from their EX model. It was not possible. You either got the sport or the EX and never the tween shall ever meet.

    Add into it, there were absolutely no deals of any kind whether leasing or buying. It was full price and the sales person just said that is how it always is. So…I walked away. That is what led me to lease an F150 with everything I wanted including even more capability for $400 a month rather than an Accord EX for $650 a month. It was an easy choice. The added fuel cost of driving an F150 would never equal the added expense of driving an Accord.

    So…They could possibly fix their all or nothing attitude because in my case….It came up nothing for them. Otherwise…The Accord was a very competent vehicle that I liked very much. Probably would be a great used car value.

  10. Kit Gerhart Says:

    9 Honda has long been one of the worst, as far as not offering optioning choices. Years ago, I wanted a four cylinder manual transmission Accord coupe, and the only color available was black, which I didn’t want. At least they had a coupe, and a manual transmission at the time. In 2010 I was considering a Civic coupe, when I ended up buying my MINI. I don’t remember the details, but I could not get a manual transmission Civic coupe close enough to the way I wanted it, but I also liked the looks, and the “image” of the MINI.

    In neither case, though, did I consider getting a monster pickup truck, because I couldn’t get a Honda car equipped as I wanted. Your choice is, well, interesting.

  11. Kit Gerhart Says:

    #8 There were probably just too many Acura dealers in that area, for the amount of business. From the Acura dealer locator, it looks like there is a dealer in Troy, about 18 miles from Novi, and another one about 20 miles away. The closest Acura dealer to Kokomo, Indiana, is 40 miles away, and the closest to Cape Canaveral, Florida, is about 49 miles away.

  12. ArtG Says:

    9. My son also looked at leasing a Honda Accord in AZ. His experience was similar to yours. They wanted $650. WHAT?! He just walked away. Ended up with a 2019 RAM 1500. Half the price. At 6’5″, he’s more comfortable anyway and it’s not his first P/U. Plenty of room front and rear.

  13. Kit Gerhart Says:

    9,12 Interesting. I sure learned somthing about vehicle buying habits. Until today, I never realized that a big pickup truck was a common second choice after a Honda Accord. I would have expected

  14. Kit Gerhart Says:

    I would have expected Camry, Fusion, Malibu, Sonata, Altima, something like that.

  15. Ziggy Says:

    That Suburban Acura dealership was in Farmington Hills, not Novi, which makes me care even less that it closed since it wasn’t a Novi tax ratable anyway. I know, nobody outside SE Michigan would care anyhow, but accuracy still counts, except of course in horseshoes and hand grenades.

  16. Kit Gerhart Says:

    Either way, it looks like Acura dealers are a lot more heavily concentrated in SE Michigan, than in central Indiana or central east coast of Florida.

  17. Larry D. Says:

    I don’t know about that Honda dealer closing, but I think we now know why some Volvo, Audi, Lexus, BMW and even Mercedes dealers will soon follow:

    January 2019 sales: the battle of the ‘premium’ brands: (I list only those above a thou or so units)

    Poor little Genesis, the champ of the Auto Awards: 1,224.

    Porsche: 5,419 units. And you can bet they made $20k on each one of them.

    Poor hapless Chinese Geely VOLVO, the employee of the month champ: 5,854. ALL its cars and trucks together.

    Lincoln, with all its models, a measly 7,715

    Caddy: No estimate, GM announces quarterly. probably a bit above Lincoln.

    Acura: All models, 9,764.

    Infiniti, all models, 10,302

    Jaguar-Land Rover: 10,463 (of which Jag was just 3,078)

    Audi: 14,253

    Lexus: 17,420. That is all cars and trucks together, incl the Avalon ES and the Highlander RX clones.

    And now the biggies (LOL)

    BMW: 18102 plus 2457 MINIs and 92 Rollses: 20,651.

    and Mercedes-Benz: 23,721 and 83 lousy “Smarts” (or “Dumbs as an Ox”, total: 23,804.

    Impressed? Not! And now to the number one and the new dominator of the field:

    Who could it be? (anticipation)

    T E S L A, 31,900, up 314+%!

    I also found this (not read yet)

  18. Kit Gerhart Says:

    A BMW dealer in Daytona recently dropped MINI, which they only started selling a few years ago. The place has the same owners, Fields Group, as the Orlando MINI dealer. Fields has a number of dealerships in Florida and elsewhere, from Chrysler-Dodge-Jeep, to Rolls-Royce.

  19. Kit Gerhart Says:

    17 Speaking of Porsche, I hope they are making enough money on those SUVs, that they will keep making my favorite Porsches, Cayman and Boxster. Cayman and Boxster are kind of pricey, but they sell so few of them, that I doubt they make money on them.

  20. Larry D. Says:

    More amazing Stats from Jan Sales:

    (from autonews. I have not got the numbers from Ward’s yet)

    Guess which was the best selling car in Jan 19: (don’t look it up yet)

    a. The Toyota Camry
    b. The Accord
    c. The Civic
    d. The Corolla
    e. The T E S L A Model 3

    Who would believe it a year ago, that it would have been….

    e. The Model 3, with est. 28,000 sales.

    (the Corolla was 2 with 25,113 (fleet queen?), the Camry 3 with 23,802, the Civic 4 with 21,553 and the Accord no 5 with 18,786, followed by the Sentra w 14k, the Altima w 12k, the Fusion w 10k, the Elantra w 9.9k and the Malibu with 8.2k units.

    The Prius was apparently one of the victims of the Model 3. It did not even make the top ten, or 8,000 sales. It used to sell 20,000 a month (the whole family). pity, because it is a great, very efficient, reliable car. They now even sell an AWD version for a modest premium which still gets an average 50 MPG!!!

  21. Larry D. Says:

    In an article in motor Trend, I believe, I read about the new Caddy SUV, which they called the new “flagship” despite the much heavier Escalade. I don’t want to get its meaningless alphanum name wrong, but it is a stretch version of their midsize SUV, and its dimensions, both length etc, have really come close to the Escalade. More important, its base price is est at $40-50k.

    What is happening probably is, after Ford came out with the ludicrous $105k Navigator and the $90k Aviator, Caddy sensed there is a lucrative segment of buyers willing to pay that much $ for a breadvan on stilts, and they undercut the Fords (oops Lincolns) by a huge amount. Even with options, how high could the new Caddy get? (and it should be much bigger and longer than the Aviator).

    If I ever find time I will go to a dealer look at it, just out of curiosity, to see the interior.

  22. Kit Gerhart Says:

    21. The base price of the Aviator will be low 50s. The top trim level is 90K.

  23. PHILIP Says:

    #15 Ziggy appears pedantic with anger issues.

  24. Kit Gerhart Says:

    Brexit and the UK auto industry. It doesn’t look good.

  25. Ziggy Says:

    #23 Wow, big words from someone who doesn’t even know where the boundary for Novi and Farmington Hills is, maybe you should stop posting until you can learn to operate a computer to get the address of a dealership.

  26. Kit Gerhart Says:

    I’ve heard of Novi from the Indy 500 engines used from the late ’40′s to the mid ’60s. They never won, but they were powerful, and sure had a unique sound. I’ve read that, beyond being a V8 when most of the cars were four cylinder Offys, the gearing to the centrifugal supercharger added to the sound of the Novi engine.

  27. Ziggy Says:

    Kit, if you are ever in Novi and have some time to kill you can check out the Novi Special race car that was at Indy, it is in the Novi Library on 10 Mile Road just east of Taft Road. There is also a water tower visible from Novi Road just south of Grand River Ave with the race car picture painted on it. Us Novites are quite proud of the little bit of racing history our ancestors helped create.

  28. Kit Gerhart Says:

    If I’m in that area sometime, I’d enjoy seeing the car.

    I was at the 500 in 1964, the last year a Novi-powered car finished, driven by Art Malone. It was a very bad race, though, with Eddie Sachs and Dave McDonald dying in a fiery crash early in the race.

  29. Kit Gerhart Says:

    I saw the Novi cars run several times as a kid. I went to pole day time trials with my parents a few times in the late ’50s-early ’60s, and to the race in ’64 as an almost graduated HS senior. The Novi cars were always fan favorites.

  30. Larry D. Says:

    The Rea Superbowl: Winners and Losers

    I am looking at the detailed Jan 19 sales in

    BMW 3 series 1,226 vs 4,551 in 2018. They used to sell 10-12k a few years ago.

    Toyota Prius, 2,987 vs 6,943 in 18. THis used to be 20,000 a few years ago!

    Bolt, 1,505 vs 1,177. Many of these are not retail but go to the Cruise Fleet.

    Leaf, 717 but it was just 150 in Jan 18.

    Model 3, 28,000 vs 4,000 in 18!!!! (AN estimates).

    There was another article in the same site explaining how the Model 3 is a do or die model for Tesla, much more than the S or the X have ever been.

    “As we improve the production rate of Model 3, the cost per vehicle continues to decline,” Tesla said in its earnings report. “It is critical that we continue this trend so that we can keep increasing the affordability of Model 3 while retaining a sustainable level of profitability.”

    Musk made it clear he expects the Model 3 to lead “exponential” growth in deliveries.

    “Even if there’s a global recession, we’re expecting deliveries this year to be about 50 percent higher than last year,” he said. “It could be a lot more than that. Even without tough economic times, to see 50 percent growth is pretty nutty.”

    Though Musk told investors during a conference call Wednesday, Jan. 30, that the Model 3′s worldwide delivery potential could be as much 800,000 units in a strong economy, Tesla’s guidance issued earlier in the day projected deliveries of 360,000 to 400,000…”

  31. Kit Gerhart Says:

    30 Those numbers for 3 series are no doubt largely due to Tesla 3, but also, BMWs have ceased being “cool” among certain demographics. Not too many years ago, the 3 series was popular not only with enthusiasts, but with people who didn’t even know which wheels were driven. I suspect Prius sales are way down largely because of dirt cheap gas. Also, the current generation Prius is entering its 5th model year.

    Yes, Tesla 3 sales quintupled between 2018 and 2019, because production was just beginning to ramp up in early 2018.

    I assume that the 800K potential includes the plant being built in China. It would take a lot of expansion to build that many in Fremont.