GM Product Chief explains why the company kept the GMC brand

October 1st, 2009 at 7:00am

Runtime 1:09

One of the major controversies of General Motors’ bankruptcy-induced restructuring has been the fact that the company decided to keep GMC while axing more beloved brands like Pontiac and Saturn. In this clip Tom Stephens, the Vice Chairman of Global Product Development, explains why GMC lives on.

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