AD #2566 – Jeep Gladiator Impressions, U.S. Car Sales Rebound in March, Toyota Grants Free Access to EV Patents

April 3rd, 2019 at 12:00pm

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Runtime: 7:56

0:07 Jeep Gladiator Impressions
3:32 Roush To Build Autonomous Agricultural Vehicle
4:02 Byton Completes Winter Testing in Mongolia
5:10 U.S. Car Sales Rebound in March
6:01 Top Automakers Struggle in March
6:34 Automakers & SAE Form New AV Consortium
7:03 Toyota Grants Free Access to EV Patents

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31 Comments to “AD #2566 – Jeep Gladiator Impressions, U.S. Car Sales Rebound in March, Toyota Grants Free Access to EV Patents”

  1. Kit Gerhart Says:

    The Gladiator will mainly steal sales from Wrangler.

  2. David Sprowl Says:

    I don’t imagine FCA cares what vehicle you buy Jeep or Ram. Price for the Gladiator seems a bit high to me. OK 15K to high for upper trim models.

  3. Bryan WIlliams Says:

    With the price point of the Gladiator, I don’t think FCA is too worried about it stealing sales from Ram. Money is money and the bottom line is the bottom line. All these new midsize trucks approach $40-45K already anyway. The next challenge is for the automakers to bring back truly compact pickups (in both size and price). Ford really should bring back the Courier – there is a huge market for it (have you seen prices for used Rangers?!?) and set up the next generation of buyers who are in high school/college now.

  4. lambo2015 Says:

    The Gladiator is very cool with all the features it offers. Cool enough to drop 45K? Not for me but as Kit mentioned it will most likely steal sales from the wrangler and maybe someone that was considering a Ranger or Colorado. I don’t really see it stealing much from the Ram. This is another reason GM would have been smart to have brought back the Blazer with a removable top and could have easily made the doors removable too. FCA expects to sell over 100k units of the gladiator and they probably will at least the first year. I expect the sales to start strong and then settle in around 60k a year. JMHO.

  5. Larry D. Says:

    1,2 The Gladiator will do fine. Its base price is very low, at 35-37k, it is equal to the average transaction price of a plain-Jane vehicle sold in the US market, for a much more exclusive, versatile, and above all FUN product. Even its highest possible price at $60k is way below the shocking $110k people pay for Navigators and the $90k for Explorers (or Aviators as Lincoln calls them). And on top of that it’s a Jeep, so it will sell real well.

  6. lambo2015 Says:

    “Toyota is granting royalty-free access to patents it holds on EV technology. Toyota is granting licenses to its patents starting now through 2030.
    That was confusing to me. Access is free but are they also granting free licenses?

  7. Buzzerd Says:

    How the market has changed. When GM came out with the Avalanche many- including me- thought it was a semi truck with a useless box. Now so many trucks have the same size box.
    Anyhoo, I would think that the Gladiator will steal sales from Wrangler. You can have the same image with a vehicle that offers far more utility.

  8. XA351GT Says:

    Bryan , I agree with you. If they went back to the size of the original mini trucks of the 70s and kept the price under or at 20K they’d have something.Parts delivery places would buy the crap out of them. Market them like the those old mini trucks . As a nimble sports car with a huge trunk.

  9. XA351GT Says:

    Good luck ever finding a Gladiator at the base price on the lot. You’ll have to special order it.

  10. Larry D. Says:

    9 whenever I bought a new car, I never bought something ‘from the lot’, since I have the opportunity to order it exactly as I like it And unlike the $35k Model 3, it will not take 4 years but 4 weeks tops to arrive.

  11. Larry D. Says:

    7 most Wranglers around here are owned (or at least driven by) Undergraduate students, and most of them seem to be female. They do not need one bit of the ‘utility’ of the bed, it is a fashion statement, and I am not sure the longer Gladiator will be as satisfying to them as the original Wrangler.

    I think the Gladiator will do very well by stealing sales from owners or prospective owners of all kinds of other cool vehicles.

    And again, our healthy 17.5 mill a year sales are achieved today, despite the $37k average transaction price.

    $20k today buys you next to nothing. It is not 1990 any more, where you could get a nice 5-speed Accord coupe for $15k. Now it’s $37k, IF the Coupe is still made.

  12. Kit Gerhart Says:

    After the initial sales flurry of sales, it should be possible to order a Gladiator and get it in about 6 weeks, for those who want one minimally equipped. The base price of “a little over ~35K” sounds high for a crude, basic pickup with a manual transmission, manual locks, manual windows, and manual cloth seats, even if it is really “cool” in its own way, and has 4wd (which most buyers will have no need for). Still, it will sell well.

  13. Kit Gerhart Says:

    11 The Accord coupe is gone, but you can get a manual transmission Accord sedan for $27,100 MSRP. I’m sure you’d have to order it. No dealer would have one in stock.

  14. Dan Says:

    The Gladiator will appeal to the Jeep faithful who don’t mind overpaying and getting less content for the money.

  15. Larry D. Says:

    13 $27k in 2019 dollars is a bargain, the Accord Sedan is a whole lot of car, and fun to drive too. Plus it must have much more than the 125 anemic HP my 1990 had. On the other hand that 1990 weighed 2822 lbs and the new Accord sedan probably 3,300-3,500.

    BTW the Civic was the best selling car in March 2019, topping the Fleet Queen Camry, even with the fleet sales included.

  16. Drew Says:

    My Gladiator prediction:

    40% incremental sales to FCA, the majority of which coming from Tacoma & Colorado, some from full-size trucks, and distantly from Frontier & Land Rover.

    The other 60% will internally come from Wrangler (40) and Ram (20) intenders.


    The gladiator is an interesting vehicle with it’s jack of all trades approach. Pretty much all the unique things that make it stand out and command a higher price are things I just don’t need. I am probably not their target customer I guess.

  18. Kit Gerhart Says:

    15 The base, 1.5 turbo is 192 hp. The Accord CR tested weighed 3160 lb. with the automatic.

    The 2.0 turbo costs $4530 extra. I wouldn’t think the extra power, accompanied by worse mpg, would be worth that much to many people, for a car in that price range. From what I can tell from the build and price tool, the engine is all you get for that money. There’s no mention of leather seats and a sunroof, or anything like that, coming with the bigger engine.

  19. Larry D. Says:

    18 The weight is low for a car almost as big as my 4,000 lb E class. I’m not in the market for An Accord any more, but if I was, those two turbos would ruin it for me. Is the V6 still available? But then no sense having 300 HP in a FWD car.

    I’m curious about tomorrow AAH, what differences between the US spec Model 3 and the Chinese spec Munro found. Was the Chinese version less safe?

  20. lambo2015 Says:

    19 The Chinese version used lead paint, and the back seat provides choking hazards for the kiddies along with tires that will be recalled for unexplained blowouts. Oh wait that was the 2010′s I’m sure all that’s stuff is fixed now.

  21. Larry D. Says:

    What a difference 100 years make.

    A 1913 Model T next to a 2013 Model S

  22. Kit Gerhart Says:

    19. No Accord V6. The 2.0 turbo replaced it. You can still get a V6 Camry, though.

  23. BobD Says:

    16 – I own a Colorado ZR2 and can likely go any place the Galdiator can go and likely for a lot less money (even with a diesel). I fully loaded ZR2 is still less than $50k. A lower trim Colorado serves a whole different market, so I don’t think many sales will be loss. The ONE feature I loved on the first generation Colorado was the “half-folding” tailgate. Why they dropped that feature on the second generation Colorado, I don’t know. Apparently GM’s patent has run out on that feature for Jeep to pick it up.

  24. ChuckGrenci Says:

    The Colorado has a raptor type edition called the Bison as well as some of the other mission based iterations so it can be competitive. The Jeep has its heritage but price might be a problem after initial sales taper. And I guess Ford will also provide a Raptor’esk model for the Ranger so I dont see runaway sales for the Gladiator.

  25. Jock Says:

    Re; Jeep Gladiator. Why would anyone buy this product? If you are looking for a pickup, this is not it. For me, not being or understanding why anyone would own a Jeep product, this one makes no sense at all.

  26. Kit Gerhart Says:

    25. Why would so many people buy any pickup? Only about 20% of buyers have any actual use for one. As far as Gladiator, people will buy it because it looks cool, and can go topless if you are so inclined. Still, $35K zero option, and probably easily run up to $50K seems awfully pricey.

  27. MJB Says:

    Interestingly enough, I actually spotted a Jeep Gladiator (in Royal Oak just two weeks ago) parked curb-side with a for sale sign in the window! Buyer’s remorse??

  28. Larry D. Says:

    26 Pickup sales may cool if there is an agreement for infrastructure repairs using $ from a gas ‘tax’. Both Trump and the Dems seem to agree, but some Reps in Congress still resist the idea.

  29. Larry D. Says:

    Cars in the Movies

    It was actually a Crime TV series from scenic New Zealand, each episode was as long as a small movie, was watching the 4th season (pretty good too) and I noticed the car parked in front of the huge mansion and its vast pool, and it was a white Tesla S. I don’t remember seeing another Tesla featured in a movie or TV series before.

  30. veh Says:

    27, we’re hearing from FCA that although they are reporting sales in the monthly sales report, Gladiators still aren’t officially “on sale”! So it must be an FCA employee?

  31. Ukendoit Says:

    Maybe it was an aftermarket Wrangler conversion truck for sale (not actual Gladiator). Brute was one of many aftermarket conversions before the real Jeep truck was approved. Online, I’ve seen them for sale, sometimes asking 100K! Even a 4 door with the 6.4L Hemi, that seems way too high.