AD #3313 – VW Wants More U.S. EV Manufacturing; Ford Earnings Suggest More Cuts; Buyers Prefer Online Experience
April 28th, 2022 at 11:55am
Listen to “AD #3313 – VW Wants More U.S. EV Manufacturing; Ford Earnings Suggest More Cuts; Buyers Prefer Online Experience” on Spreaker.
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Runtime: 11:58
0:07 Ford Earnings Suggest More Cuts Coming
1:28 Rivian CEO Drops From List of Billionaires
2:09 NHTSA Takes Too Long to Set Rules
3:45 Polestar 2 Updates Add Range
4:37 Mach-E Owner Has Poor Dealer Experience
5:48 Stellantis Holds Hackathon to Find New Talent
7:17 Buyers Prefer Online Experience Over Dealer
8:12 VW Wants to Expand U.S. EV Manufacturing
9:32 Mahle Develops Tool to Check EV Battery Health
10:19 Toyota Supra Finally Gets a Manual
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FORD EARNINGS SUGGEST MORE CUTS COMING
Ford reported its first quarter earnings yesterday and the numbers don’t look too good. It sold 966,000 vehicles worldwide, down 9% from a year ago. That brought in $34.5 billion in revenue, down 5%, and it posted a net loss of $3.1 billion versus a profit of $3.3 billion last year. But that loss was completely caused by the big drop in the value of Rivian stock that Ford owns. Back in November, Rivian hit a high of $172 a share. Today it’s trading at $31. And that forced Ford to book a $4.8 billion loss. So, to get a better idea of how Ford’s basic automotive operations are doing we need to strip out the Rivian numbers. Doing that, we see that Ford managed to post an operating profit of $1.3 billion. But that’s a 45% drop from last year. And that means we can expect to see a lot more cost cutting at the company. Just this morning Ford announced it’s cutting headcount by 580 people, which we estimate will save about $100 million.
RIVIAN CEO DROPS FROM LIST OF BILLIONAIRES
By the way, that big drop in Rivian stock got CEO RJ Scaringe delisted from Forbes’ magazine list of billionaires. When Rivian’s stock was riding high, Scaringe had a net worth of $3.4 billion, according to Forbes. Now he’s worth $700 million. Another automotive-related delisted billionaire was Didi’s founder Cheng Wei. He went from $1.2 billion to $300 million. In fact, 45% of all the billionaires who were delisted come from China.
NHTSA TAKING TOO LONG TO SET RULES
As we’ve reported before, it takes the National Highway Traffic Safety Administration forever to get anything done. It typically takes NHTSA 7 years to write a new safety rule. And now the Government Accountability Office says that NHTSA has failed to complete 17 of 22 rulemaking requirements by their Congressional deadlines. You can’t completely blame NHTSA. Every time a new administration comes in, it sets new priorities for NHTSA. The issues it deals with are technically and legally complex and Congress hasn’t given the agency enough resources. Even so, several members of the House of Representatives are fed up with the slow progress and are calling on NHTSA to complete the safety directives. And if this goads the agency into action, we’ll let you know.


POLESTAR 2 UPDATES ADD MORE RANGE
The Polestar 2 is getting a few updates. But these are happening at the factory, not over-the-air. The cell chemistry in the battery was improved in the standard range single motor model, which boosts capacity to 69-kWh, up from 64-kWh. And range is now up to 474 kilometers or 294 miles based on the WLTP cycle, which is 4 miles more than before. Charging speed and the motor output are also improved. Its CO2 emission footprint has been reduced thanks to using aluminum sourced and produced with renewable energy. Other updates include new wheel designs and exterior colors and the interior trim gets some new design and spec updates.
MACH-E OWNER HAS POOR DEALER EXPERIENCE
Do you own a Mustang Mach-E? Then we want to hear from you. What’s your experience been with your dealer? Here’s why we’re asking. Autoline viewer Brad Mike wanted a Mach-E. But the local dealers in Nashville, Tennessee wanted too much of a markup, so he traveled to Mississippi where he could buy one at MSRP. That was last year. Then, this month, he got a “stop safely now” warning, and took it to a local Ford dealer, where he was told they had no EV techs. The Mach-E sat there for a week until he complained to Ford directly, which fixed his car with an over-the-air update. That was good for a couple of weeks until his car started experiencing charge faults due to an overheating problem. He went back to the dealer which again told him they had no available EV techs to work on it. So if you’re a Mach-E owner, we want to know what your dealership experience has been. You can post in the comments section, or send an email to viewermail@autoline.tv
STELLANTIS HOLDS HACKATHON TO LOOK FOR NEW TALENT
Cyber security is a real issue in the auto industry. Automakers and suppliers have to constantly be on the lookout for cyber attacks, and they need to hire new talent that knows how to do this. That’s why Stellantis just held its first Hackathon in Detroit this week for college software engineers. Using a cloud-based software development kit, Stellantis asked students to create apps that “gamify” driving to encourage safer and more fuel-efficient driving. The apps used data including braking force, acceleration rate, engine rpm, vehicle speed, fuel economy and seat belt status. The hackathon is really about Stellantis finding the kind of talent it wants to hire. It handed out $22,000 in prizes, and the top team received $15,000.


BUYERS PREFER ONLINE EXPERIENCE OVER DEALER
The insurance company Progressive makes those funny commercials about how we end up turning into our parents. Well, soon it’s going to have to do one about going into the dealership to buy a car. It did a survey of 501 car buyers to see what they prefer, buying a car at a dealership, or buying it online. Half of the buyers it surveyed did the entire process online, the other half did it face-to-face at the dealer. Less than 30% of the buyers that went into the dealer were under the age of 40. And the vast majority of them, 78%, were highly satisfied with online buying. Only 58% of the people who went to a dealer were highly satisfied. The same was true of the trade-in and financing process. Bottom line? Buyers prefer the online experience over going to a dealer.
VW WANTS MORE U.S. EV MANUFACTURING
Volkswagen wants to expand its manufacturing footprint in the U.S. Currently it only has a plant in Chattanooga, Tennessee, which makes the Atlas and recently started pre-production of the ID.4. But according to reports it’s considering either expanding the current plant or building a new one next door to produce the ID. BUZZ van and a new electric pickup. And remember, it would avoid a 25% import tariff by making the truck in the U.S. The extra capacity could increase its manufacturing capacity to 600,000 units a year and it’s also considering building a battery cell plant in the U.S. As you probably know, VW’s current EVs are coming off its MEB platform, which gives it the ability to produce a number of different body styles from one plant. But the van and truck could be very closely related judging by this rendering shown by the VW Group’s head of design who asks, “Shall we bring it to the next level?” He also showed a sketch of what definitely looks like an Up, but with some ID flare thrown in. Let us know what you think of both.

MAHLE DEVELOPS TOOL TO CHECK BATTERY HEALTH
You can get some information on an electric vehicle’s battery through the OBD II port, but the supplier Mahle has developed a way to get an even more detailed report on the health of the battery. It’s a tool that plugs right into the charging port and takes about 10 minutes to download battery data, which then gets uploaded to the cloud for analysis. Mahle says these diagnostics can prevent two million tons of batteries from being discarded prematurely by extending their useful life by 5 years, for a savings of 50 billion euros. Mahle also says this tool helps independent repair shops future-proof themselves beyond working only on vehicles with internal combustion engines.

SUPRA FINALLY GETS A MANUAL
It should have had it from the jump, but the Toyota Supra is finally getting a manual transmission. For the 2023 model year it will gain the option of three pedals that give the driver the ability to shift through all six gears. But for now, this is only for 6-cylinder versions. Other updates include retuned suspension and braking systems. And it will be available at dealers later this year. Even though the take-rate on manual transmissions is very low–generally in the 3% range–the people who want them are passionate enthusiasts who can be very loyal to a brand. And in their eyes, a car company that offers a manual gets instant street cred.
Speaking of hard-core car enthusiasts, that’s the topic on Autoline After Hours today. Or, instead of topic, maybe I should say that’s the debate: will enthusiasts really go for electric cars? Mike Musto from Hemmings and Henry Payne, the car critic from the Detroit News will be on board, so join John and Gary for what could turn into a really good argument.
But that’s all we’ve got for today. Thanks for joining us.
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April 28th, 2022 at 12:28 pm
Will the Z4 get a manual, since its near-twin Supra is getting one? I’ve read that both cars are “endangered” after 2025 model year.
April 28th, 2022 at 12:34 pm
Don’t all Ford dealers sell Mach-E, and won’t they sell Lightning and other Ford EVs as they arrive? It seems that the Nashville dealer with no EV techs should lose their franchise. Maybe they were just POed and wouldn’t help the guy, because he went to an out of state dealer to buy his car.
April 28th, 2022 at 12:38 pm
Wow Ford is going to cut 580 jobs and save 100 Mil. So they have 580 employees they pay over 172K a year. Guess it wont be hourly folks.
VW buzz van and pick-up look like they could fill a niche void. However I really question the crash worthiness of those stub nose vehicles with no engine in front. I assume there is an electric motor but doesn’t look like much else.
April 28th, 2022 at 12:51 pm
@3 first of all the $100 MM is Autoline’s estimate. That estimate may be right, or it may be wrong. Second of all, $172k is $100 MM/580. That is total cost per employee, so including all associated cost for healthcare and taxes.
I don’t know why I react to a post with a wrong interpretation of an estimate of which we do not know how accurate it is. But, hey, I had already written it, so here you go.
April 28th, 2022 at 12:54 pm
So the NHTSA wrote 5 of their 22 rule making requirements a 22% success rate. Yet people think the government can manage healthcare and our retirement and other services better than private industry. I guess if taking 7 years to complete something done and a 22% completion rate is good then sure. Blaming changes in administration is garbage too. If you cant make a decision in 4 years heads should roll. Besides barring the last administration Obama, Bush and Clinton all served 8 years so that takes us back to 92.
April 28th, 2022 at 12:56 pm
#3. Lambo, remember those labor costs include benefits. While the latest cuts will not affect hourly workers, the labor cost for the average UAW worker is about $120,000 a year.
April 28th, 2022 at 1:07 pm
5 My “government” Medicare is much easier to deal with than my private Medicare supplement and drug coverage.
No, I don’t defend NHTSA for taking so long with some of the regulations.
April 28th, 2022 at 1:13 pm
3 Yeah, those VWs don’t look like they would be so good in a frontal crash, but neither would cars I have, and have had recently, like C8 Corvette and Porsche Cayman. They don’t seem to crash test sports cars I’ve had, so we don’t know how they would do, but they probably will test the VWs.
April 28th, 2022 at 1:24 pm
6 Thanks John! Yeah I know with benefits the rate is pretty high but not 172K high so just pointing out that I think 100 Mil seems like an ambitious goal for 580 employees especially when your trying to launch new EV tech while maintaining your ICE operations.
8 I thought all vehicles over a certain volume had to be crash tested. That’s not true. Some will never be tested and found this article interesting; https://www.consumerreports.org/car-safety/some-cars-will-never-be-crash-tested-crash-test-ratings/
None of the Land Rover vehicles get crash tested and they almost sell 100k of them. No Porsche or Jags either.
April 28th, 2022 at 1:44 pm
We purchased a Mach E from an out of state dealer last year. Thus far, everything about it, especially driving past gas pumps, has been super sweet. The local Ford dealer serviced this vehicle without issue.
April 28th, 2022 at 1:55 pm
9 I didn’t realize that so many vehicles, like the Porsche SUVs and all JLR products had not been tested. You should get a good idea about how the Macan and Cayenne would do, based on the IIHS data for the similar Q5 and Q7, but I don’t know of near-clones of any Jaguar or Land Rover that might have been tested.
10 Yep, not all dealers are equal.
April 28th, 2022 at 2:47 pm
One part of Ford’s plan is their new electric F150 factory (see web link.) Like the new Tesla Austin factory, Ford is using Autonomous Guided Vehicle platforms to bring individual cars to each workstation instead of a lock-step, conveyer. This approach gives flexibility to tweak and tune assembly and reduce lost labor and staff.
Ford is also relearning the bitter lessons of outsourcing versus vertical integration. Outsource means subcontractors have saturated order books and this leads to price increases. Vertical integration has a higher startup cost BUT it means predictable supplies.
April 28th, 2022 at 3:36 pm
So, the Mach E buyer didn’t try any other Ford dealers in the Nashville area for a better price or for better service? Something smells a little fishy with this story.
There has been a technician shortage for many years now. Fully trained EV techs are probably a fairly rare commodity. Most Ford dealers would only pay to train one or two because of the low demand for repairs due to low sales volumes so far. If a tech goes to work at another dealer, that dealer now needs to find or train a replacement. Its entirely possible that the dealership he went to did not have an EV tech on staff at that time.
Why wouldn’t he have gone to another Ford dealership? He had no problem traveling all the way to Mississippi to buy the thing.
April 28th, 2022 at 4:19 pm
I just got an email saying that Cadillac Lyriq ordering will open May 19.
April 28th, 2022 at 8:29 pm
14, Yeah I got that one too; RWD and AWD, but I still don’t see a configurator (Build and Price) on the Cadillac website; wonder why.
April 28th, 2022 at 8:33 pm
15 The email said something about seeing a dealer, so maybe the “build and price” won’t show up initially. I’ll check every few days. I’m not wanting to order one at this time, but I’m curious about options and pricing.
April 29th, 2022 at 5:39 am
16, I’m also following mostly for curiosity, as I’ve heard that some of the ‘launch’ options listed in the beginning have been delayed or eliminated, i.e., HUD. I’ve also heard about some dealer gouging (ex. 20-over) but have also heard most dealer will honor MSRP. Crazy world we live in today.
April 29th, 2022 at 9:51 am
Regarding acceleration of electric vehicles, probably the fastest acceleration I’ve experienced is the start of Rock ‘n’ Roller Coaster at Disney MGM. I does 0-60 in 2.8 seconds, using linear induction motors.