AD #3436 – Ford & VW Drop AV Partner; Ford Axing the Fiesta; Lordstown Starts Public Charging Tests

October 27th, 2022 at 11:50am

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Listen to “AD #3436 – Ford and VW Drop AV Partner; Ford Axing the Fiesta; Lordstown Starts Public Charging Tests” on Spreaker.

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Runtime: 9:56

0:00 Ford & VW Drop AV Partner
1:30 Ford Still Expects to Meet Full Year Profit Goals
2:36 Ford Backs Off Russia
3:41 New F-Series Super Duty Nabs Top Marks
4:34 Ford Axing the Fiesta
5:24 GM Hits Renewables Goal 25 Years Early
6:01 Toyota Withholding Smart Keys to Speed Up Deliveries
7:12 Tesla Model Y Tops All Registrations in EU
7:54 Lordstown Starts Public Charging Tests

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19 Comments to “AD #3436 – Ford & VW Drop AV Partner; Ford Axing the Fiesta; Lordstown Starts Public Charging Tests”

  1. Kit Gerhart Says:

    It looks like Ford is not only getting out of the car business in the US, but also in Europe. Fiesta is in one of the highest volume market segments in Europe, but Ford is abandoning it. VW and Stellantis and others will be ready to take up the slack.

  2. GM Veteran Says:

    Another day, another automaker bowing out of Russia. What a shame for the Russian people. I’m betting the vast majority of them were just fine with having Ukraine as a neighbor.

  3. Lex Says:

    Ford should sell the rights for the nameplate “Model E” to Tesla to raise some additional cash to off-set it’s write offs of Russian and AV investments.

  4. Danny Turnpaugh Says:

    For once I Agee with Kit, #1. I remember seeing those Ford Fiesta’s in Spain while in the Navy and thought I wanted one when we got back to the States, but things didn’t work out and I never got one.

  5. Danny Turnpaugh Says:

    For once I Agee with Kit, #1. I remember seeing those Ford Fiesta’s in Spain while in the Navy and thought I wanted one when we got back to the States, but things didn’t work out and I never got one.

  6. Drew Says:

    I had 2 Fiestas… the original ‘78 Sport model and the ‘11 SE. Both were great except the DPS6 box in the ‘11. And as Kit said, the Fiesta sells in Europe’s largest segment. Once again, Ford is proving it cannot compete… running away from large volume segments.

  7. George Ricci Says:

    GM Cruise is current selling rides on very limited basis in San Francisco. You only have access to half of San Franciso and only between the hours of 10pm to 5:30am. They say in the future they will expand into Austin and Phoenix.

  8. Drew Says:

    I know EC rules will kill ICE vehicles like the Fiesta, but why abandon a great name/reputation? Just make an electric Fiesta!!!

  9. XA351GT Says:

    Ford is in a fool’s folly abandoning ICE for EVs as I never see people ever truly switching over unless there is absolutely no other option. As in the total banning of all combustion engines new and existing . They are not practical or economical for everyone. I still fail to see why it has to be one or the other. With the increasing tech in emissions ICE are much cleaner than ever. All this will do is force people to keep less clean vehicles longer than they originally would have.

  10. Drew Says:

    Because I have a garage than can be adapted for overnight charging (sorry Kit), our future fleet can include one BEV for commutes/shopping. But we still need a distance vehicle with excellent highway f.e. Too bad GM (1980s) and VW/Audi/Porsche/MB/BMW (recently) destroyed the diesel market.

  11. Kit Gerhart Says:

    6. I test drove a Fiesta ST with the 1.5 turbo and 6-speed manual. It drove great. A friend had a 1980 Fiesta that he generally liked, but he had some trouble with it.

  12. Roger T Says:

    #9 – which EV model on sale today has no ICE competition? Disagree with you on that. Do agree that it’s strange of Ford to abandon Fiesta nameplate, it may be because they have the P-HEV Kuga, perhaps they make better margins with that nameplate instead of Fiesta.

  13. Wim van Acker Says:

    @7 between the hours of 10pm to 5:30am: those vehicles will need autonomous cleaning in the morning as much as autonomous driving.

  14. Wim van Acker Says:

    @10 exactly my reasoning. We have an EV for daily driving and a diesel-powered vehicle for long distance.

    I am betting that many trucks will continue driving on diesel power for a long time to come and I will be able to refuel with the big boys.

  15. Kit Gerhart Says:

    10,14 Yep, if I had home charging, I’d probably have an EV now, for most of my daily driving.

    14 re. fueling diesel cars with the “big boys.” I had a diesel Jetta wagon in the early 2000s, and one time I fueled it at a big boy pump at a truck stop. I had to barely squeeze the lever to keep it from kicking off, but I filled the tank, and got exceptionally good fuel economy for that tank, 60-some mpg, when I would normally get in the low-mid 40s for highish speed trips on the interstate like I was doing. At first I thought I hadn’t gotten it full, but I got normal range for the tank, and everything was normal with the next fillup. It turned out that high speed pump for the big trucks under-metered at the low flow I was doing. I suspect the newer pumps with some kind of electronic metering would be accurate at all flows, but the very friendly pump I used probably still had mechanical metering.

  16. wmb Says:

    #9.) It’s the ever increasing rules on emissions and the success of the CUV/SUV and BEVs, that is killing smaller vehicles like the Fiesta around the world! While europeans are willing to spend big dollars on smaller vehicles, not so much in North America. Yet, OEMs still have to make the engines in these smaller vehicles, compliant to ever tighten emission standards. OEM’s can’t eat all the cost and NA customers will not spend $25-30K on a vehicle like the Fiesta, like EU customers might. In the EU, customers are moving to CUVs and SUVs, like they are here in the States. On top of that, since dieselgate and the high price of petrol, europeans have been turning to EVs on a greater scale, as mentioned in Sean’s report today! The profit margins on a small BEV like the Fiesta are not there, right now. So, it makes since to OEM’s, to build the vehicles that customers are buying in bigger numbers. Even if that means discontinuing a small popular ICE vehicle, for a larger, midsize electric vehicle. Adding to that, outside of the battery, it cost OEMs less money to build EVs! Fewer parts, means fewer employees and greater economies of scale to the manufacturers benefit. Yes OEM’s are making the most efficient, emissions stingy ICE vehicles they have ever made! But with the ever increasing rules, that won’t be for long, and it’s expensive to keep up-to-date (I.e.: dieselgate). So, there’s a lot of incentive for OEMs to move into the EV space, despite pushback from ICE Loyalists.

  17. wmb Says:

    …as is seen in todays show, Ford and others are continuing to build ICEs! But, it’s in that high profit, commercial landscape. These vehicles may never become EVs and may in time run on some hydrogen mix in the future for what was once their diesel or petrol power plant. I wouldn’t be at all surprised, if BEVs end up being for the general public transportation, with their private passengers vehicles, while hydrogen fuel is set aside for heavy equipment. I’m probably wrong, but it wouldn’t be the first time.

  18. Kit Gerhart Says:

    16 The “ever increasing rules on emissions” are about fuel economy, not NOx, HC, or fine carbon articulates. The way for car companies to do better with this would be to sell more 3000 pound cars, and fewer 6000 pound trucks that few people need, but with cheap gas in the US, that is not happening.

    The NEDC fuel economy rating system in Europe is mostly at lower speed, so the proliferation of of CUVs doesn’t reflect the actual increase in fuel usage caused by them.

  19. wmb Says:

    #18.) True, but keeping up with the rules is where the cost comes in, on either side of the Pond. This is under the hood tech that neither customer base will, for the most part, ever see and most in NA are hesitant to pay. Yet, if OEMs can produce a vehicle that is less expensive for them to build that produces no emissions, stream line their assembly process of said vehicle(s) so that they are at net zero in its construction and charge more for the product, that’s a win for them! On the emissions front, the weight in many regards on improvement is placed at the feet of the makers of passenger vehicles, yet as John Mc has said, those vehicles only account for ~20% world wide! If So it’s no surprise that many OEMs would be looking to remove themselves from that equation all together.