When the coronavirus pandemic broke out, too many companies started advertising on how we were “all in this together.” Too many ads were telling people “we’ve got you covered.” In many markets, people have tired of this message. But in markets where the virus is spreading, they’re more open to it. Jeremy Anspach advises dealers on how to target their advertising during a pandemic.

How do you engage consumers on the advancements and benefits of shared mobility? Autoline’s Chase Drum talks with Jeff Allen of Forth on what they are doing to improve communication.

Vitesco, part of the giant supplier Continental, is going to come out with silicon carbide chips for power electronics in electric vehicles. These chips will extend the range of EVs or allow automakers to put in slightly smaller batteries to bring down cost, and they enable faster charging.

Because of the pandemic, automakers and their suppliers are scrambling to come up with new ways to sterilize the interiors of cars. They see an opportunity to snag more customers by selling cars that can kill any virus. Mark Phelan, the car critic for the Detroit Free Press, recently did a deep dive into the different strategies and technologies that are being looked at, and he tells us about what he found.

As Head of New Mobility at SAE International, Annie Chang is co-author of a new report that looks at the impact of COVID-19 on mobility and how we move around post-virus. What mobility sectors are taking longer to recover than others? Does less traffic mean safer roads? Find out…

If the SEMA Show in Las Vegas, Nevada has proved only one thing, it’s that people love customizing their vehicles. But Advanced Driver Assistance Systems or ADAS are presenting new obstacles making that harder than ever. John Waraniak, VP of Vehicle Technology at SEMA, says you even have to be careful painting your car, but he’s helping put on a virtual forum that will show you can still get that sweet aftermarket look and have properly functioning ADAS.

The SEMA Show must go on. Despite major auto shows and events dropping like flies due to the coronavirus, organizers for the SEMA Show in Las Vegas, Nevada believe things will be cleared up for the show’s normal start date in November. Tom Gattuso, VP of Events, who calls himself an “event nerd” fills us in on what we can expect at SEMA this year.

Flexible LED lighting from Magna Rohinni Automotive could change the way we think about design and safety. We also wonder how it bends without breaking? Brian Pospy, Business Development Manager, answers that and much more…

Building EV fast chargers can cost hundreds of thousands of dollars, and take months to complete. FreeWire Technologies provides clean, quiet mobile power and fast charging with a battery back up system that’s easy to deploy, wherever and whenever you need it. Autoline’s west coast correspondent, Chase Drum, interviews Wade Higgins of FreeWire Technologies about what they’re doing to implement this new technology.

Wireless charging removes any confusion from the process of charging an electric vehicle. WiTricity is the name of a company that pretty much wants to wirelessly charge anything that can be and David Schatz, VP of Business Development and Sales tells us about the benefits of WiTricity’s wireless charging system for cars.