No, It’s Not Just About Quality
January 31st, 2008 at 9:36am
Being the best is no ticket to the top.
“Thou shalt have great quality.” It’s practically a commandment in the auto industry. Indeed, it’s become so entrenched as part of our conventional wisdom that it ought to be chiseled in stone tablets for all to worship.
One of the main reasons cited as to why the
Take a look at J.D. Power’s 2007 Vehicle Dependability Survey. This measures the quality and reliability of vehicles after three year’s of service, which provides a pretty good track record. Astonishingly, Buick is #1, tied with Lexus. And this is no flash in the pan. Buick consistently scores well in most quality surveys and has for years.
Cadillac is in third place. Mercury is in fourth.
Jaguar is rated better than Acura, Mercedes-Benz and Infiniti. And all these brands score better than the industry average.
But you know what Buick, Cadillac, Mercury,