AUTOMOTIVE INSIGHT: Ford’s Focus is the Little Car that Could
March 29th, 2008 at 3:00pm
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Despite what the critics predicted, the new Focus is turning out to be a big hit for Ford.
Everybody I’ve talked to in the design community absolutely hates the look of the new Ford Focus—including people on the Ford design staff. I’ve also heard all kinds of enthusiasts criticize Ford for not bringing the European version of the Focus over here.
But it’s a good thing that Ford didn’t listen to the critics. Sales of the new Focus are off to a great start. In fact, it’s even outselling the new Chevrolet Malibu despite all the accolades that it’s getting.
I think there are several things going in the Focus’s favor. It’s a well-recognized name, it has fresh styling (even if the critics don’t like it), and the Microsoft Sync system has given it a cool factor that is bringing ‘em into the showrooms.
Click an above image to see more photos of the Ford Focus.