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This week on another thrilling After Hours we’re running at redline as guest panelist Jim Hall of 2953 Analytics takes the discussion to a new level of intensity. Along with John McElroy and the regulars, Peter De Lorenzo of AutoExtremist.com and BusinessWeek Detroit Bureau Chief David Welch, Mr. Hall brings his expansive industry knowledge to bear as the discussion swings from the GM management shake-up to Ferrari to Mr. Welch’s little-known alter ego. Amid all the excitement, we even get some breaking news about the fate of Cash for Clunkers. And, as always, we get to your incisive questions in this week’s installment of Rapid Fire.

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When it comes to cars and trucks, it’s not just the manufacturers who are researching what customers want. There are some independent voices out there that do focus groups, among other activities, on all makes and models of cars and trucks with some fascinating results. One of those experts joins the panel tonight to discuss what he and his team discover about the buying whims of the public. Art Spinella is the brain trust of CNW Marketing Research and he joins John, Peter and Jeff Gilbert from CBS Radio Detroit via Skype from his homebase in Bandon, Oregon. The guys have a chance to talk about not only Art’s automotive research but this week’s news as well, including the big changes in GM management, company profits (kind of) for Ford and (definitely) for Hyundai, CAFE Pay to Play and of course all your insightful questions during Rapid Fire.

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This isn’t a reference to a classic Sam Cooke tune or even its Blues Brothers’ cover, but if you’ve watched an NBA game the last six months or cruised YouTube at all you know this title is talking about a couple of hip-hop hamsters in a blazing hot Kia ad featuring the all-new “Soul.” Joining John McElroy and our panel, David Welch from BusinessWeek and Scott Burgess from The Detroit News, is the guy who is responsible for that ad as well as all Kia America Motors marketing, Michael Sprague. Michael will be discussing not only the Soul but Kia’s other new compact cars the Forte and Forte Koup as well as its growing U.S. marketshare. In addition, John finally announces the winner of our GM Bankruptcy Bonanza.

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As reported on Autoline Daily, Audi is celebrating its centennial today.  But despite the fanfare associated with such an important milestone, the auto industry is still in turmoil around the world.  There’s little doubt the company has its eye on sunnier days in the future, but a quick glance in the rear-view mirror is all but mandatory on such an auspicious day.  This is the remarkable story of the last Horch.

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It’s a big night of battery talk on Autoline After Hours this week as University of Michigan Professor, CEO of her own startup and battery expert Ann Marie Sastry joins John, Peter and BusinessWeek’s David Welch to discuss automotive’s electric future. The crew also discusses GM’s impending exit from bankruptcy as well as someone’s idea (and we hope it wasn’t President Obama’s) of changing the color of the company’s iconic logo from blue to green. Of course there’s also an update on who might be the big winner of our GM Bankruptcy Bonanza as well as an announcement on Jason Vines’ AAH absence. All this and more on this week’s edition of Autoline After Hours.
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With the screwy way auto brands are moving around these days it’s like trying to watch the pea in a shell game. Hummer’s going here, Saturn there and Saab who know’s where? Well one guy who may not have all the answers but certainly has a good idea is Charlie Hughes, the former auto exec with Land Rover and Mazda (to name two), author of the book “Branding Iron” and our guest on this week’s edition of Autoline After Hours. He joins John, Peter & Jason to discuss the future of the “bankrupt” Detroit Two, where Ford fits into the mix, as well as a bevy of other brand analysis. And after they handle this week’s “Rapid Fire” segment Jason updates us on on the leaders in the “After Hours” GM Bankruptcy Bonanza. We’re getting closer to a winner. Have a great and safe 4th of July everyone.

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