AAH #54 – Excellence for All!

May 7th, 2010 at 12:56pm

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This week we welcome Chantel Lenard, Ford’s Group Marketing Manager for Global Small and Midsize Cars. We’ll be asking her about the challenges ahead as the Ford Fiesta launches this summer. For instance, what will the company be doing to train its dealers, and how can it prevent the Focus from cannibalizing Fiesta sales? Of course we’ll also get into the news of the week including the ousting of Susan Docherty as GM’s head of marketing. Plus, we’ll find out what Mr. De Lorenzo thinks about Chevy’s new tagline. And, our analysis of April sales indicates Chrysler could be on the way back up, but not everyone agrees. John McElroy’s in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from BusinessWeek and Bloomberg News.

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Instant Impression – Toyota Sienna

May 4th, 2010 at 9:46am

Runtime 1:21

This one’s special. Here we have the last minivan available with All-Wheel Drive, the 2011 Toyota Sienna. While other Siennas were recalled by Toyota, this one was not, and its special equipment is the reason why. But, all its options do not come without a hefty price tag, so get out your check book.