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This week the Autoextremist, Peter De Lorenzo, takes the helm, and it’s time to talk auto advertising. And, we’ve got one of the marketing world’s seasoned veterans to offer his expert opinion. Mark LaNeve was the marketing chief for General Motors before going to Allstate and now he’s back, fully enveloped in the automotive world, as the COO for Team Detroit, Ford’s advertising agency. We’ll talk about some of the very best examples of car ads out there right now and find out what agencies are turning out the most engaging creative. On hand to offer her opinion as well is friend of the show Jean Halliday from AutoAdOpolis.

Thanks to our sponsors who make Autoline After Hours possible: Hyundai, Bridgestone and Chevrolet.

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One of the most anticipated cars over the last few years has been the Ford Focus ST. Well, this hot hatch is finally gracing the Autoline studios, and as if that weren’t enough, we’re also joined by Ford’s gearhead supreme, Hau Thai-Tang, Vice President of Engineering and Global Product Development. Suffice it to say, we won’t be lacking for topics. Plus, John McElroy and Peter De Lorenzo, the Autoextremist, will discuss the news of the week including A123′s bankruptcy. Which EV companies could be next? All that and much more on this week’s rip-roaring installment of Autoline After Hours.

Thanks to our sponsors who make Autoline After Hours possible: Hyundai, Bridgestone and Chevrolet.

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When you fill your tank up with E85, are you burning food for fuel? Don’t biofuels take more energy to produce than we get out of them? Candace Wheeler is GM’s foremost fuels expert, and she’ll be in studio to answer all of your questions. And, don’t fret, you’ll get the panel’s reaction to the latest news to cross the transom including the baffling appointment at the Cadillac brand. We’ll discuss why GM chose an executive with no car experience to run this critical luxury division. Plus, NASCAR’s smash ‘n’ crash races look increasingly stupid, so what should be done? Joining John McElroy to talk about all these topics and much more is Peter De Lorenzo, the one and only Autoextremist, and Drew Winter from WardsAuto.

Thanks to our sponsors who make Autoline After Hours possible: Hyundai, Bridgestone and Chevrolet.

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Sayonara, arividerchi, auf wiedesehen, bon voyage, adios, good bye! Join us for one last trip through the gyratory with a monumental panel of panelists and guests.

Brought to you by Amazon.com and Advance Auto Parts

Play RoundAbout Episode 145

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Featuring: Colin Bird, Christiaan Conover, Jeff Glucker, Bob Hall, Jim Hall, Will Maley, Mark Malonzo, Michelle Naranjo, Mirko Reinhardt, Jeffrey Ross, Craig Cole and Ben Sanders

Thanks for the memories!

Get this week’s full show notes at RoundAboutShow.com

Distracted driving is today’s hot-button issue. The prevalence of navigation systems, smart phones, MP3 players and the like creates all kinds of opportunities for motorists to take their eyes off the road and their fists off the tiller. But what if you could measure how busy a driver is and actually REDUCE potential distractions? Researchers at Ford are doing just that.

It’s a race against time as the RoundAbout crew rushes to recap the Paris Motor Show. They’re gunning to cover 60 reveals in just 90 minutes. Can they do it or is this one challenge that’s just out of reach? Listen in and find out.

Brought to you by Amazon.com and Advance Auto Parts

Play RoundAbout Episode 144

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Featuring: Bob Hall, Manoli Katakis, Eric Trytko, Craig Cole and Ben Sanders

With additional research and assistance from: Mark Malonzo

RoundAbout records LIVE on Fridays at 6:30PM ET/3:30PM PT. Visit RoundAboutShow.com and click Watch Live to watch our webcast and look in on all the antics.

Get this week’s full show notes at RoundAboutShow.com