Ford SMARTT Appointments Attracting New Customers – NADA Convention 2015
January 23rd, 2015 at 2:55pm
David Ziegler is Ford’s Manager of the Customer Service Division, Technology and Innovation. He talks with John McElroy about how Ford’s SMARTT Appointments initiative has actually been creating new customers for the company. He also talks about new SMARTT innovations the company is rolling out to improve the customer experience.