When the coronavirus pandemic broke out, too many companies started advertising on how we were “all in this together.” Too many ads were telling people “we’ve got you covered.” In many markets, people have tired of this message. But in markets where the virus is spreading, they’re more open to it. Jeremy Anspach advises dealers on how to target their advertising during a pandemic.
TOPICS:
05:00 – Auto Industry Back on Track? 34:52 – Mary Barra Is Bullish 53:21 – Model S Hits 402 Miles—Does This Matter? 56:45 – Model Y Quality Problems 1:01:50 – Ford Mustang Mach-E: Tesla Killer?
PANEL:
- Joe White, Reuters - Gary Vasilash, autobeatonline.com - John McElroy, Autoline.tv
Thanks to our partner, the Consulate General of Canada in Detroit. To learn more about Canada’s unparalleled environment to
develop the mobility technologies of the future, click here & contact us at [email protected]
Thanks to our sponsor, RSM. Click below to learn more!
Automotive Lease Guide helps automakers figure out what a car will be worth in three years. That helps automakers figure out what they can charge for lease payments. It’s what they call residual values. But how do you figure out residual values? And what can car companies do to improve them? Those are the topics on this show.
How do you engage consumers on the advancements and benefits of shared mobility? Autoline’s Chase Drum talks with Jeff Allen of Forth on what they are doing to improve communication.
Vitesco, part of the giant supplier Continental, is going to come out with silicon carbide chips for power electronics in electric vehicles. These chips will extend the range of EVs or allow automakers to put in slightly smaller batteries to bring down cost, and they enable faster charging.
Because of the pandemic, automakers and their suppliers are scrambling to come up with new ways to sterilize the interiors of cars. They see an opportunity to snag more customers by selling cars that can kill any virus. Mark Phelan, the car critic for the Detroit Free Press, recently did a deep dive into the different strategies and technologies that are being looked at, and he tells us about what he found.
Thanks to our partner, the Consulate General of Canada in Detroit. To learn more about Canada’s unparalleled environment to
develop the mobility technologies of the future, click here & contact us at [email protected]
Thanks to our sponsor, RSM. Click below to learn more!
Car dealers just went through the greatest economic shock that they’ve ever experienced. But right now, there are signs that the auto business is starting to recover. Even so, it’s not going to back to normal. Sandy Schwartz, CEO of Cox Automotive, says this is a teaching moment for car dealers to learn new ways to do business.
As Head of New Mobility at SAE International, Annie Chang is co-author of a new report that looks at the impact of COVID-19 on mobility and how we move around post-virus. What mobility sectors are taking longer to recover than others? Does less traffic mean safer roads? Find out…