ATW #2435 – Challenges & Opportunities In The Automotive Retail Jungle
December 16th, 2020 at 10:30am
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Internet Premiere: Wednesday, 12/16 @ 10:30am ET
Detroit Public TV: Sunday, 12/27 @ 10:30am ET
PANEL:
Mark LaNeve, Head of Sales, Ford
Allyson Witherspoon, Chief Marketing Officer, Nissan U.S.
John McElroy, Autoline.tv
Ford and Nissan are going through the largest new product launches in the history of their respective companies. Mark LaNeve is the Head of Sales for Ford, and Allyson Witherspoon is the Chief Marketing Officer for Nissan U.S. They talk about the importance of bringing all of these new products to market and new ways they’re going to make the world aware of them.
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