Over the last decade it’s been stunning to see how much market share passenger cars lost in the American market. They once commanded over 50% market share, while today it’s under 20%. But that’s still a lot, about the same market share as full-size pickups.

A lot of people prefer sedans because they’re quieter than crossovers thanks to a trunk that is sealed off from the passenger cabin. With their lower center of gravity, they hug the road better. You get less side-to-side head toss on bumpy pavement and less forward pitch under braking. And the 2023 Honda Accord is a good example of why almost one out of five people prefer still passenger cars.

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You’ve heard of the software defined vehicle (SDV)? Well this interview is about a software defined sound system. DSP Concepts developed the software that can take sound inputs and outputs and do all kinds of clever things with them. Tesla was the first to jump on board, Mercedes was next, and now almost everyone wants in on the action.