June 25th, 2010 at 12:00pm
Volkwagen’s North American head, Stephan Jacoby, is reportedly leaving to run Volvo. We interview the Mazda2′s vehicle line manager to find out how it will compete with the Ford Fiesta on pricing. NASCAR is the next to go 3D. All that and more, plus we talk to the CEO of the embattled supplier company Delphi Automotive about the new technology that it is developing.
Transcript and Story Links after the jump . . .
It’s Friday, June 25, 2010 and here’s the news.
JACOBY JUMPS SHIP (subscription required)
While VW is shuffling top management at Porsche and Bentley in Europe, it looks like it might lose its top executive in North America. Stephan Jacoby, the CEO of Volkswagen of America is reportedly going to leave to run Volvo. The Wall Street Journal reports that VW has moved in new management, but is trying to keep Jacoby.
GEELY GETS NEW INVESTOR
Volvo, of course, was sold by Ford and bought by Chinese automaker Geely, which just managed to land a new investor, the Daqing State Asset Operation Company. That’s kind of unexpected because Gasgoo reports that earlier this year Geely said it did not need to raise any money to buy Volvo. And it will not disclose how much Daqing is investing until after the deal closes.
MAZDA DUMPS DONER
Meanwhile, back to Volvo. Jacoby will be replacing Steve Odell at Volvo, and Odell is rumored to be going back to the Ford Motor Company to run its European Operations. As I’ve pointed out before, Odell is the guy who stated the Zoom-Zoom campaign when he was at Mazda. And now the Detroit Bureau reports that Mazda just dumped the agency that came up with that campaign, Doner, and it moving its agency work to Team Detroit.
CADILLAC DUMPS BARTLE
Speaking of moving agency work, Ad Age reports that Cadillac is dumping the agency that was awarded only five months ago, Bartle Bogle Hegarty, and moving it to Fallon Worldwide, which is based in Minneapolis. Bartle Bogle Hegarty was awarded the business when Susan Docherty was running GM marketing. But with Joel Ewanick now in charge, changes are happening.
The Mazda2 is really nothing more than a rebadged Ford Fiesta, so how is Mazda going to compete against Ford? Autoline Daily just caught up with Chris Hill, the Vehicle Line Manager for the Mazda2 to learn about it.
When Chris Hill mentioned the price of the car at under $14,000 that did not include the destination charge, which adds another $750 to the price.
3D TVs were all the rage at this year’s Consumer Electronics Show in Las Vegas. And guess who’s jumping on the high-tech bandwagon now? According to TelevisionBroadcast.com, following in the footsteps of Masters Golf and the FIFA World Cup, NASCAR will broadcast its first race in 3D on Saturday, July 3. The Coke Zero 400 will be available to DirecTV subscribers and on NASCAR.com. The internet feed will play in Microsoft Silverlight window with Nvidia 3D capability. To watch in your living room you’ll need a 3D-capable television.
A FLIPPER BRIDGE TO SOMEWHERE
Being a former British colony, Hong Kong drives on the left-side of the road, but mainland China drives on the right. But there are bridges that connect the two, so how do you integrate the flow of traffic between the two sides without causing head-on collisions? You get clever, that’s how. FastCompany.com reports that one proposed solution to this problem is elegantly simple – a flipper bridge. Designed by Dutch company NL Architects, this figure-eight-shaped span splits the traffic and merges it back into the proper lanes. One side goes over, the other under and nobody smashes into each other. It’s totally brilliant.
Delphi was once the biggest automotive supplier in the world. Then it ran into a whole host of problems and ended up in bankruptcy. But now, like the Phoenix rising from the ashes, its looks like it will start growing again. And we’ll show you how, right after this.
Delphi’s CEO Rodney O’Neal is my guest on Autoline Detroit this week. He’s very bullish about the company’s growth opportunities, mainly because of the new technology it’s bringing to the market. In the following clip he reveals some of the new technology that Delphi is bringing to the market.
You can catch the entire interview with Rodney O’Neal on our website at AutolineDetroit.tv. Also with me on that program are Carol Cain from CBS and Tom Murphy from Wardsauto.com.
And that’s it for the most interesting news in the global automotive industry. Have a great weekend, we’ll see you next week.