Anne Doyle on Female Leadership

August 30th, 2011 at 10:05am

Runtime 2:07

It’s no secret the auto industry is a man’s world. It’s been that way since it emerged more than a century ago. Anne Doyle, former Ford Motor Company communications executive and author of “Powering Up: How America‚Äôs Women Achievers Become Leaders,” sounds off on this issue and shows how one supplier company is working to change the situation.

2 Comments to “Anne Doyle on Female Leadership”

  1. SalvadorG. Says:

    I think the main reason for the few number of women in the automotive industry is because there are only a few women who chooses a career in automotive engineering.

    So, is Meritor planning or is currently in a alliance with any college, or university or even a high school; to encourage young women to become automotive engineers?

  2. Anne Doyle Says:

    Hi Salvador,

    Sorry for the delay in getting back to you. I’ve been travelling, but wanted to respond to your comment.

    You are right that American women are not going into engineering in significant numbers yet. That’s a problem for the auto industry as 3 out of 5 college graduates are now women; omen are now earning more graduate degrees than men; and women are now 50% of the workforce. The major auto manufacturers and suppliers are starting to realize they need to be more pro-active in attracting women to the industry.

    Of course, we all know that there are lots of jobs in the auto companies that reauire many other skills — finance, legal, lobbying, design, marketing, sales, communications — where women are a significant part of the talent pool.

    I fear that the auto companies’ weak track record in attracting, developing and retaining women talent will come to haunt them in the next decades just as significantly as their underestimation of the Japanese and their quality lapses.