AUTOMOTIVE INSIGHT: Plusses and Minuses of the Subaru Tribeca

February 26th, 2008 at 6:02pm

As heard on
WWJ Newsradio 950

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2008 Tribeca

A test drive of the Subaru Tribeca explains why this car isn’t making much headway in the market.

Subaru just can’t seem to break out of its rut. It sells about 200,000 vehicles a year in the U.S. market, no matter what it tries. And its latest attempt to boost sales, with the all-wheel-drive crossover called the Tribeca, shows why.

It just doesn’t stand out in any way. The styling both inside and out is pretty nondescript. The performance is adequate, it gets about 18 miles per gallon, and the price starts at $30,000. That describes a lot of other crossovers.

The only standout feature, for me, is that they have small lights built into the rocker panels under the doors. So when you use the remote to unlock the car at night, there are nice blue lights illuminating the ground around the car so you don’t step in a puddle. It’s a nice feature but probably not enough to get customers barging into Subaru’s showrooms.


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