John's Journal: John McElroy's multimedia blog about the automotive industry

AAH #145 – Mao More than Ever

April 13th, 2012 at 9:52am

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(Archived video after the jump below)

What good is design these days? If fuel efficiency is our master, shouldn’t the wind tunnel have final say over every car’s silhouette? We’d wager that this week’s special guest disagrees with that statement. David Rand was GM’s Executive Director of Global Advanced Design, and he’s most-recently back from a stint as Brand Director for Design at Changan Automobile Co. in China. We’ll ask him why design that stands out from the crowd is important. And, of course, we’ll have to take a moment to mark the passing of Ferdinand Porsche who designed the Porsche 901, which became the 911. To talk about all this and a whole lot more, John McElroy is joined in studio by Peter De Lorenzo the Autoextremist and analyst extraordinaire, Jim Hall of 2953 Analytics.

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4 Comments to “AAH #145 – Mao More than Ever”

  1. Matt Says:

    Great show but it seems to end at 28.24. Just wondering where is the rest. Thanks!!!

  2. John McElroy Says:

    Matt, the problem you mentioned has been resolved. Please try again, and I think you’ll find the whole show plays in the video player.

  3. Matt Says:

    Thank you sooo much!!!

  4. Matt Says:

    Great show as usual. I agree Toyota needs to have a strong family design and to my memory they never really had cause like you said they didn’t need to design wise cause they sold on reputation perceived or real. They are doing it with Lexus whether you like the design or not. Now they need to do it with Toyota, we’ll see. I keep harping on design on the car forum I’m on but some on there just don’t get how important it is. We even have a current thread talking about what Peter has in his write up. I think car makers besides other variables with design aren’t as “daring” is the market to be honest. People will say they want more daring designs but the problem is they polarize and become niche’. Where’s bland cars (VW is an example) sell. Sad but true. At least in NA. Europe has more daring cars that I like. I think times are changing and of course with car companies like Hyundai will have to break the mold and other makers will be more daring. Of course don’t run the risk of fad designs for mainstream cause it gets tired too fast. Its a balance.