July 20th, 2012 at 9:57am
(Archived video after the jump below)
He made Hyundai the hit of the Super Bowl a few years back. He brought a 21st Century advertising attitude to a historically stodgy GM. And he even gave Facebook a frown back in May. “He” is Joel Ewanick, General Motor’s Global Chief Marketing Officer who joins John and Peter on this week’s Autoline AFTER HOURS. Of course they’ll hit on all the highlights of his career and talk about where GM is going as they continue to grow globally. And though we don’t expect him to reveal “the secret sauce” as it were, we’re expecting Joel to talk about about the types of marketing & commercials that really move the metal.
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