Ford Using Biometric Data to Reduce Distracted Driving

October 2nd, 2012 at 8:00pm

Distracted driving is today’s hot-button issue. The prevalence of navigation systems, smart phones, MP3 players and the like creates all kinds of opportunities for motorists to take their eyes off the road and their fists off the tiller. But what if you could measure how busy a driver is and actually REDUCE potential distractions? Researchers at Ford are doing just that.

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