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Episode 996 – Lincoln Rebuilding Image, Networking Made Easy, Nissan’s All-New Sentra

October 19th, 2012 at 12:25pm

Runtime: 9:42

Lincoln opened the doors to media members on their new design center yesterday. See what their doing in hopes to rebuild the Lincoln brand. We get our look at Nissan’s all-new Sentra. And see how one company hopes to make the next-generation of connected car. All that and more, plus on Autoline This Week we take a look at Kia, a brand most car buyers don’t even know about.

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Hooray, we’re through another week. Welcome to the Friday edition of Autoline Daily, I’m John McElroy and here’s the news.

FIRST STEP TOWARD REBRANDING
Last night Lincoln opened up its new design center to members of the media. The whole idea is to convince the world that the Ford Motor Company is serious about rebuilding the Lincoln brand, and the company trotted out some of its top level execs to show how important this is to them. Interestingly, the Design Center is the first design studio dedicated to Lincoln since the 1970’s. It will house the design of all Lincolns models, including both interior and exterior design. It also houses the color and materials people as well as the engineering design staff. Ford knows it’s going to take years and a lot of money to pull this off, but the Design Center certainly represents an important first step.

GETTING THE AXE
Last month, Volvo CEO Stefan Jacoby took a leave of absence after suffering a stroke. Now they’re dumping him altogether. Volvo just appointed current board member, Hakan Samuelsson, as its new President and CEO effective immediately. Volvo says it did not like its lack of progress in China, and that’s why Jacoby was sacked.

SEND IN YOUR PICS AND VIDS
Say do you have any cool photos of cars? How about an interesting video? We’re interested in showing some of the best content from our audience around the world. For example, here’s a camouflaged Maserati Quattroporte that our fan Andrew snapped in Torino. Here’s a Ford Transit van we caught testing in the Detroit area. And check out this video of an International truck starting up — circa 1910, we think. (SOT) We love this kind of stuff. So, send us your photos in an e-mail to viewermail@autolinedetroit-dot-tv. Or upload a video to YouTube, Vimeo, Streetfire, whatever — and send us the link. If we like what we see, you might just get featured in an upcoming show.

ALL-NEW NISSAN SENTRA
Nissan just introduced its all new Sentra and here’s a good overview of what the car’s about.

This seventh generation Sentra is gets better fuel economy thanks to an all-new 1.8l, 4-cylinder engine, a CVT and three different drive modes. But even with all the upgrades in the car, Nissan knows it’s a challenge to get the word out.

Nissan tells us that its dealer body is very excited to finally have what they feel is a great one-two punch with Sentra as well as the new Altima to go up against the other compact–midsize competition. If you want to check them out for yourself both are in dealerships now.

BATTLE ROYALE
But even with all those improvements, Nissan still has a battle royale on its hands with Toyota. And now we’ve learned that the Prius is the number one vehicle in California. Toyota sold over 46,000 Prius’s so far this year, accounting for a quarter of all Prius’s sold in the U.S. Toyota now has the Prius v, Prius c, and a plug-in version, which has also helped boost sales of the hybrid.

NETWORKING MADE EASY
Hyundai teamed up with a company named Broadcom to install an ethernet system in its vehicles. The goal is not to allow the consumer to communicate faster it’s to make the vehicle communicate faster. The idea is to be able to integrate multiple systems of the vehicle into one network. This would allow a less complex electronic system, at the same time allowing greater electronic capabilities. Not to mention a whole lot less wiring which could mean a large reduction of weight. And we all know manufactures love that

ELECTED FOUR MORE YEARS
Hey Formula 1 fans. No more F1 on Speed. NBC picked up the racing series for the next four years. Four of the races will be broadcast on NBC while the remaining 16 will be on NBC Sports Network.

Coming up next, did you know that most car buyers have never heard about Kia?

Kia is one of the fantastic success stories in the automotive industry. But in the U.S., at least, most car buyers don’t even know the brand exists. That’s one of the topic’s on Autoline This Week. Take a look.

That’s Michael Sprague and Tom Loveless from Kia and you can watch that entire show on our website at Autoline.tv

Like it or not, cars and politics are inseparable; at least in this presidential election. So, we want to know how YOU feel. Click the poll link below the video of today’s show on Autoline-dot-tv and tell us which U.S. presidential candidate you think will be most beneficial for the auto industry if elected. And we’re not just sticking to the big guys. If you think the Libertarian or the Green Party is the best choice, make your voice heard! We’ll reveal the results of the poll on Monday’s Autoline Daily — may the best candidate win!

And with that we wrap up another week’s worth of reports. Thanks for watching, we’ll see you on Monday.

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50 Comments to “Episode 996 – Lincoln Rebuilding Image, Networking Made Easy, Nissan’s All-New Sentra”

  1. G.A.Branigan Says:

    Although I will never buy one,the Kia Soul ‘rat’ commercials are just plain fun and show imagination and excellent execution,imho.I find it hard to believe that most don’t know the brand.

  2. Jeff W Says:

    I say Romney because unless the CAFE standards are eased, car and truck prices will have to go up significantly in order to comply, and if prices go up, that will have downward pressure on auto sales.

  3. Chuck Grenci Says:

    I know who I’ll vote for in November, but know not enough, to vote for an ‘automotive’ president (nor should that be a major reason to pick one). Some contributory factors may be at play (i.e., other manufacturing, jobs, etc.) but feel the question moot as presented.

  4. HtG Says:

    I say Obama, because he’s not going to slap up the Chinese, killing our sales prospects. On the other hand, Ann Romney may be replacing her fleet of Cadillacs.

    Zing!

  5. Bradley Says:

    I really think Ford is doing good things with Lincoln. However, I believe the naming of its cars should reflect the brand’s heritage. Imagine if Lexus dropped ES, LS, etc. It wouldn’t make sense.

  6. pedro fernandez Says:

    Car 1 to car 2: BRACE FOR REAR IMPACT! the idiot driving me is not paying attention to traffic and is about to rear-end your behind! BTW Obama gives them money money money so they’ll be better off!

  7. G.A.Branigan Says:

    Giving the automakers money is wrong on every level.Businesses should succeed or fail on their own merits,not with tax payers money.Flame on..

  8. pedro fernandez Says:

    On the other hand, if the economy improves, they will sell more and thus make mo’ money so there!!! the exception is the green party guy, bicycle factories in China will be working overtime bringing more and more over here!

  9. HtG Says:

    I’m giving you an all day pass, GA.

  10. pedro fernandez Says:

    Kia is very popular here and I feel it takes business away from parent Hyundai cause their models are not so “out there” as the siblings are.

  11. HtG Says:

    10 I can’t say I’m surprised that so many people don’t know from KIA. I’ve been frothing at the mouth in expectation of the Surface RT tablet from Microsoft. I almost ran into a wall when Google announced a new ARM based chromebook, yesterday. I’ve learned to settle down, an accept my oddness.

    (again, please don’ ask me about sports, especially tomorrow, when I’ll be glued to my computer screen to watch the Petit LeMans)

  12. gmveteran Says:

    I am surprised that you did not ask about the DC Comics special edition Kia models that they will be coming out with. I am still scratching my head on that one. The brand police at DC Comics must be fast asleep at their desks to approve this deal. Why would they want to work with any foreign car company to make special editions based on such American iconic characters as Batman or Superman? Maybe someone needs to tell them that Gotham City is NOT located in South Korea. I can see this one blowing up in their faces.

  13. G.A.Branigan Says:

    @ HtG: Thanx bro ;}>

    @ gmveteran: Money,money,and did I mention….money? Today’s answer to everything it seems.

  14. gary susie Says:

    bARACK OBAMA, mITT WOULD HAVE LET THE AUTO INDUSTRY GO DOWN THE DRAIN. THEY COULD NOT BORROW MONEY FROM BANKS BECAUSE AS WE ALL KNOW THEY WEREN’T LENDING. THEY WERE BROKE TOO.

  15. G.A.Branigan Says:

    Then they would have had to restructure anyways and sell off some divisions.It’s done all the time in business,the big two were/are no different.

  16. Al J Says:

    I am going for Mitt. Obama complains that Mitt wanted to take Chrysler and GM to Bankruptcy, but what did he do? On top of that he stole hundreds of dealer businesses from good people and shared that wealth with his supporters. Those that want change and keep electing these snake oil people should have their head examined. When you keep doing the same thing, you get the same results.

  17. Jim Thykeson Says:

    And Romney scores in 1st place! So much for these ‘track-side’ patriots! If that guy comes in first we all agree on letting our last piece of automotive pride go the wayside, cause thats exactly what he’d have done! He (and I guess all of you) would be perfectly happy with Hyundai instead of Ford, and Honda instead of GM. Take it further Airbus instead of Boeing…BINGO! your OUT of the game! The people who voted for Romney to be the man for the auto industry are the same ones who will believe he has a GOOD job for them! Question; what job? One in a transplant at 73′ wages with no benefits!

  18. Bill Keim Says:

    Romney is a leader, plus he is from a auto family. Remember his dad? Obama is a bag of socialist wind.

  19. HtG Says:

    Get a hold of yourself, Jim! How do you know that some of those Romney votes aren’t from people that just liked the guy’s dad?

  20. pedro fernandez Says:

    Survival of the fittest, does that apply in this country anymore?

  21. G.A.Branigan Says:

    Evidently not.

  22. Kit Gerhart Says:

    If Romney had been prez 4 years ago, GM and Chrysler would have died and been liquidated, with a loss of tens, or hundreds of thousands of jobs. The only chance the companies had for survival involved “bailouts,” as it were. No private funds would have been available to support a “traditional” bankruptcy.

  23. HtG Says:

    20 Darwin’s theory of evolution argues that the the fittest are revealed by the environment. Who survives in the jungle, or the totalitarian state?

  24. pedro fernandez Says:

    In the case of a country like Cuba, the govt run entity survives because there is no competitor, no matter how poorly it is run or how bad their product is. This explains why Soviet era cars were so crappy while their military equipment was as good as any.

  25. HtG Says:

    …and violence

  26. pedro fernandez Says:

    Surprise, surprise! CR likes the new ATS a lot, except for its distracting info-tainment controls.

  27. Brett Says:

    General Motors and/or Chrysler could not have been restructured BECAUSE THE CREDIT MARKET WAS FROZEN and there was no financing availabe. They would’ve been liquidated or sold, {gasp!} to some foreign corporations. Chinese, perhaps.

    Yes, Mittens said they should go through bankruptcy and, yes, Obama took them through bankruptcy, but they could not have gone through a Chapter 11 restructuring like Romney wanted BECAUSE THERE WAS NO CREDIT AVAILABLE TO THEM. The Federal Government acted as the lender of last resort and, as the party taking the biggest risk, had a seat at the head of the table to look after their “investors” best interests.

    I guarantee you that if Obama hadn’t done what he did, GM and Chrysler would’ve both gone down, Chapter 13 liquidation.

    The suppliers that depended on their business would’ve tanked. Ford, Toyota, Nissan, Honda, et al, would have been left without the majority of their suppliers and their production lines would’ve ground to a halt overnight.

    Thousands of dealerships would’ve gone out of business and tens of thousands, if not millions would’ve been out of a job and the economy of this country would’ve gone straight off the cliff and into the abyss.

    And Obama would’ve been burned in effigy all over this country for “doing nothing” to save Detroit.

    If you despise the cost of the GM/Chrysler rescue to the U.S. Treasury, you haven’t a clue about how more expensive the alternative would’ve been in lost tax revenue, welfare, food stamps, unemployment, etc.

  28. HtG Says:

    http://www.artfagcity.com/2008/06/09/orson-wells-clapping/

    Brett, I believe you left out what happens when people stop paying their mortgages. Those moneys go to the financial markets.

    D I S A S T E R

  29. RonE Says:

    Please John, no more political questions. I watch and read Autoline for the cars, not stinking politics.

  30. HtG Says:

    Darn it, RonE, it was about to get nasty. Thank you very much

    (next Friday let’s debate religion)

  31. HtG Says:

    …and now somebody had to bring up Hitler

  32. Kit Gerhart Says:

    #26,
    Luckily, you can avoid the Cue infotainment stuff on the ATS.

    Unfortunately you can’t avoid it on the XTS, the car Cadillac offers as a replacement for the DTS, a car that had an average driver age of about 70.

  33. Brett Says:

    #28

    I was simply discussing the auto industry bailout. What led up to the financial crisis is probably not relvant, particularly on an automotive-centric website.

    I agree that it wasn’t a terrific idea to ask a political question on this site. Our politics are not what bring us here. It’s better we share our passion for the automobile and as little as possible about anything else.

  34. pedro fernandez Says:

    Hitler gave us the Beetle, Obama gave us the Volt, ’nuff said!

  35. Kit Gerhart Says:

    #33,
    I agree. I made my one semi-political post, but I really want to stick with cars, engines, and maybe general technology on this site, but avoid politics.

  36. Kit Gerhart Says:

    Lutz gave us the Volt.

  37. pedro fernandez Says:

    Lutz? then Ferdinand Porsche gave us the Beetle under orders from the Fuhrer, right? Are my eyes failing me, or is that Sentra very similar to the current Corolla, specially in the rear?

  38. Kit Gerhart Says:

    Yeah, Porsche and a few others gave us the Beetle under orders from the Fuhrer, and a few hundred, or thousand engineers gave us the Volt under direction of Lutz.

    Probably Nissan wants to keep Sentra styling more “conservative” than some of their other products, given the market segment. Aren’t about half of the world’s Sentras used as taxis in Mexico?

  39. pedro fernandez Says:

    Mexico is a mish-mash of taxis, from old style Beetles that were still being built there till a few yrs ago, to SUV’s, mini-vans and Town Cars, depending on where you visit

  40. G.A.Branigan Says:

    I’m thinking that McElroy must be laughing his ass off about today’s pole.

  41. Kit Gerhart Says:

    #39,
    Guadalajara is where a very high percentage of taxis seemed to be Sentras, about 5 years ago.

  42. Chuck Grenci Says:

    A video of the Space Shuttle (the whole story as Paul Harvey would say) with Toyota’s publicity stunt (but you’ve got to be quick to see it):
    http://framework.latimes.com/2012/10/15/time-lapse-video-space-shuttle-endeavours-trek-across-l-a/

    Pretty cool (in any event).

  43. RonE Says:

    @42. Chuck, I watched the video 4 times and I’m still not sure I ever saw the Toyota pulling the shuttle.

    Thanks for a great link. Enjoyed it very much.

  44. Chuck Grenci Says:

    There’s a Toyota Tundra from approx. 1:04 to 1:10; don’t know if it’s towing or not. (I could be wrong on the tow part). Apologies if speculated too much (but something was going on for those few seconds of video with a big “TUNDRA” commercializing what otherwise was a nice historical event).

  45. dave forslund Says:

    RE: Which President is best for the auto industry is one question that doesn’t really concerm me, a buyer.

    It should be followed by another question: What President is best for the suto buying public?

    In the past, the auto industry has faught everything from safety issues (GM faught air bags) to gas mileage requirements and many things inbetween, that have not benefited the buying public. So always supporting the industry is not always benefiting the buying public. (Look at the improvement in gas mileage these past few years. When forced, the auto indursty can accomplish mileage results we are all amazed at seeing. A President supporting only the auto industry would not have set future requirements as high as they are now.)

    The toughest critic or teacher is usually the one from whom I learned or accomplished the most.

  46. Mark Tilton Says:

    Licoln with a design studio, Last time they tried to save Mercury they came up with a California Studio just for them,a year later they had a new concept!! a MERCURY MARAUDER CONVERTBLE that was shorten 2 ft from the sedan. Within another wasted year back to Michigan and continued to make us all YAWN!! Git it on or get it over with!!! Mark Tilton

  47. Brett Says:

    The Volt was developed long before the bailout. It was developed without any bailout money. It was GM’s baby all the way.

    #46
    Hey, I’ve seen that convertible. I woulda killed for that thing. It was beautiful!

  48. Brett Says:

    #37
    The Volt was developed long before the bailout. It was developed without any bailout money. It was GM’s baby all the way.

    #46
    Hey, I’ve seen that convertible. I woulda killed for that thing. It was beautiful!

  49. Brett Says:

    Note to self: don’t refresh the page after you’ve posted a comment…

  50. Alex Carazan Says:

    It is politics and incompetence in both political parties that delivered the housing crises as they forced loans to those who could not afford them to be politically correct…this led to huge recession.

    And large changing EPA regs driven by the false claims of global warming and oil limitation have forced and will force large price increases in cars that hurt car sales.

    And our horrible energy policy that forces us to pay large gas prices and feed dictators that hate the USA with much cash. We have more oil in USA than Middle East! This has caused high gas prices that is killing our industry. The environmental left is selling the global warming hoax to control mankind and technology…all in the name of sustainability. The same wackos claimed in the 70′s that oil would run out by the year 2000! It is about control. Go watch the movie 2016 and you will learn the real Obama…he wants USA to be a “equal” nation among the world…not superior in any way. So financial wealth redistribution is the way. Europe socialism is collapsing many nations there. USA not far behind with $16 trillion in debt, $1 trillion plus in annual deficits, out-of-control spending, clueless federal reserve that is printing $$ we don’t have and making inflation go up constantly….and debt interest about to nail us. Entitlement spending is through the roof! Result is downfall of USA and that HURTS all of us and the AUTO INDUSTRY.
    Romney is not the savior but he will put the brakes on Marxist Obama ways and help re-ignite energy industry, lower gas prices, and repeal ObummerCare. Those 2 changes alone will help the auto industry. $2.00/gallon gas prices will GREATLY help pick-up, large sedan, and larger SUV sales. Those are the vehicles Americans love and want. But at $4.00/gallon gas and high inflation on food and other items Americans can no longer afford them.

    Wake UP USA!