John's Journal: John McElroy's multimedia blog about the automotive industry

BMW i3 Interior Design

January 8th, 2013 at 1:31pm

We’re getting closer and closer to the introduction of BMW’s electric cars. And the company is taking a decidedly different approach to designing the interior of those vehicles. Recently John McElroy interviewed Benoit Jacob, the head of design of BMWi to point out what the company did with the interior of the i3 electric.

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