Episode 1045 – New NADA President, Tea Time at Nissan, Chevy No Longer ‘Runs Deep’

January 9th, 2013 at 11:44am

Runtime: 8:46

Peter Welch was just named the new president for the National Auto Dealers Association, and he’s got the resume to back up that decision. Automakers keep teasing us with sneak peeks of what they will unveil at next week’s Detroit auto show, but Nissan is taking a different approach by showing off its new global display stand. Chevy has a bunch of new products to roll out for 2013, and coming with them is a new ad slogan. All that and more, plus host John McElroy talks with Ben Bowlby, the creator and designer of the DeltaWing race car.

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Thank you for joining us for Autoline Daily as we are now halfway through the work week. Here’s some of the latest news in the global automotive industry.

Interesting report from KPMG, the audit and consulting company, that interviewed 200 C-level automotive executives from around the world. They believe that Volkswagen and BMW will post the best growth of all automakers over the next 5 years. They also believe that electrified cars, including hybrids, plug-ins, battery electrics, fuel cells cars and those with electric assist will not exceed 15 percent market share before 2025. These auto execs say EV’s need more government subsidies. And they are far more bullish on investing in and optimizing the internal combustion engine.

The National Auto Dealers Association has a new president. Peter Welch will now head up the politically powerful NADA. He had been president of the California New Car Dealers Association. And that means he’s dealt with some of the most vexing regulations affecting car dealers and the automotive industry. Very tellingly, he has a law degree and his career background is in law. The NADA represents over 16,000 new car dealers with 32,000 stores in the U.S.

Audi is waging a battle against valet parking. Yesterday the company showed off a self-parking car at the Consumers Electronics Show in Las Vegas. Unfortunately there isn’t any video available yet of that car, but about three years ago Volkswagen invited us to their electronics lab in Silicon Valley where they were developing this technology and I was pretty impressed with the way it works. Audi says self-parking cars could be available by the end of the decade and that Japan is likely the first place it will debut.

Automakers keep teasing us with sneak peeks of what they will unveil at next week’s Detroit auto show, but Nissan is taking a different approach. It’s showing off its new global display stand. The amphitheater style stage will feature several levels for car displays and it will have a giant halo that will appear to hover over the stage which contains lighting effects. But the wildest thing about its new display is it will periodically spray a smell into the area that supposedly is like green tea.

Jeep just surpassed its 1999 global sales record and sold over 700,000 vehicles last year. Global sales were up 19 percent and the American market saw a 13 percent spike. Jeep plans to keep up the momentum in 2013, with an all-new mid-size SUV and a significantly refreshed Grand Cherokee that also offers a clean-diesel engine.

Chevy really needs 2013 to be a big year. The all-new Silverado comes out mid-year, the new Corvette is scheduled for late-year, somewhere in there is an all-new Impala, and it will have a full sales year for Spark. And coming with those new products is a new ad slogan. Chevy will drop its ‘Run Deep’ mantra and adopt ‘Find New Roads’ as its new calling card.

One of the most innovative race cars of the last 40 years is the Nissan DeltaWing. It absolutely smashes the paradigm of what a race car should look like, It’s proved to be very quick on the track, and yet, the guy who designed the DeltaWing says there’s a lot more speed to get out of this car. He explains how, coming up next.

(DeltaWing can only be viewed in the video version of today’s show.)

Ben Bowlby is the creator and designer of the DeltaWing race car. I recently got a chance to interview him and was astonished to learn he thinks they’ve only scratched the surface in developing this car, especially when it comes to aerodynamics.

I think the DeltaWing will prove to be as transformational as when the first rear engined and monocoque Formula One and Indy cars came on the scene. When you can get rid of the wings and use half the horsepower that is truly a revolutionary design.

Don’t forget to join us for Autoline After Hours this Thursday night when Peter De Lorenzo and I get into some of the best insider discussion in the business. And next week we’ll be webcasting live from the Detroit auto show, with an impressive line-up of some of the top executives in the global automotive industry. You will not want to miss that.

But for now we bid you adieu, thanks for watching and please join us again here tomorrow.

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59 Comments to “Episode 1045 – New NADA President, Tea Time at Nissan, Chevy No Longer ‘Runs Deep’”

  1. G.A.Branigan Says:

    Wow…..great story on the delta wing and it’s designer.Jeep…….good show on sales.So now that your ‘in’,how about improving the quality UNDERNEATH the extremely popular JK?

  2. G.A.Branigan Says:

    @ John Mc: When your at the upcoming show,please show us some of the diesel(s)vehicles that will be offered here in the USA,and when? Thanx John.

  3. motorman Says:

    I think the delta wing should be a brighter color so it is more visible on the track. It is already smaller and the black color blends in with the asphalt making it had to see for the other drivers and than may have cause the accident problems it has had in competition.

  4. pedro fernandez Says:

    Find new roads is a good ad campaign, makes you want to get out and do exactly that!

  5. ColoradoKid Says:

    Delta Wing – So that pathetic joke is still making the rounds is it ? Simply stated its unsafe , cannot be seen by other drivers on track , gives no real or viable benefits to racing and in fact is just one more case of Technology for Technologies sake . And BTW the racers on track with the Wing hate it as well as its uglier than the South end of a North bound mule !

    ” Chevy Runs Deep ” is gone ehh ? Guess GM finally figured out what ‘ runs deep ‘ really means to the general public … as in ‘Chevy Runs Deep ….. in Debt as well as ______ ‘

    ” Find New Roads ” ? Gee I wonder what that one will translate out to ?

    JEEP sales . Oh they’re selling well alright . Too bad they don’t run so good once you’ve driven them off the dealers lot .

  6. ColoradoKid Says:

    #4 – ….. makes me want to find any car other than a Chevy to do so as well . Corvette excepted of course ;-)

  7. pedro fernandez Says:

    Oh my God, low blow indeed C K how about the Sonic, Cruze, Equinox, upcoming Impala, not bad cars! Lot better than what they replaced.

  8. Wim van Acker Says:

    #1, 5 : both hint at Jeep Grand Cherokee quality problems. I am not aware of those. What are the problems?

  9. Kit Gerhart Says:

    There are just a few Chrysler haters here. That’s all.

  10. Bradley Says:

    I can’t think of a single slogan for a car maker I really like. In my opinion, slogans don’t matter.

    Now the delta wing keeps flashing through my mind, I bet GM really regrets turning that down. Heck I can’t even remember what Chevy’s new slogan is. Finding…Nemo?

  11. Bradley Says:

    #10 what I mean is. Of the car companies I like, and have respect for – I do not know what their current slogan is.

  12. G.A.Branigan Says:

    I am a chrysler hater so to say.I am pissed at them for turning out JUNK.Junk that I happen to really like.I’ve had 3 new jeeps in the past 10 years.An 01 Cherokee which my wife and I drove cross country in many trouble free times.An 06 Liberty crd that I bought for my wife.She loved it,I hated the seats….way to uncomfortable for me,but the driveline was AWESOME.Then there was my brand new 08 jeep JK.My idea of an almost perfect vehicle.Not bad power (3.8L),not bad seats so I was very comfy,and EXCELLENT off road abilities which is why I bought it.HOWEVER,it was a pile of junk underneath,was plagued by recalls,electrical problems,and a dealership that wasn’t too keen on working on what they sold.Yeah,I hate the damn company for doing what they do to their BEST SELLER.

  13. Kit Gerhart Says:

    Though I’ve never had one, I kind of like Mazda, but not their “zoom zoom” crap. Do they use use that?

  14. Kit Gerhart Says:

    I know several people who have recent Chrysler products, and have had few, if any problems. G.A., your experience has obviously been different.

    I’ve had VW’s, which everyone on this board says suck, but I didn’t have much trouble with those either. Oh well.

  15. HtG Says:

    Cnet did this video with Garmin from CES. Garmin has a vision for future dashboard tech.


  16. G.A.Branigan Says:

    Jeeps Kit,only Jeeps for me.I did buy a new Ram 1500 back in 97.Loved the truck,but had mass quantities of problems with the auto trans.I had 2 musclecars back in the day,a 68 Coronet 440 with a 440,and a 70 340 Duster,(my last musclecar).My problem with Chrysler is with their jeeps.Anything else they offer doesn’t mean squat to me.

  17. C-Tech Says:

    Peter Welch, lawyer AND car dealer, let the jokes begin!

    Hey Chevy how about this for a slogan “Find Great Value…” That should challenge your engineers and marketers.

    Please explain, why can’t drivers see the DeltaWing?

  18. ColoradoKid Says:


    Chrysler ‘ hater ‘ Not me I’m afraid . Oh I ‘ hate ‘ what they’ve become , despise their abysmal reliability from the Wrangler right up to the GC . Can’t abide by Marchionne’s future plans for either ( Chrysler and JEEP badged FIAT piles o’ junk )

    So Critic ? You betcha . But hater ? Contrary to Mr Gerhart’s accusations … not even close .

    Problems you ask with JEEP’s ? You name it they got it . From self igniting ( GC ) to axels falling off ( Wrangler ) to …. well … like I said … you name a major reliability woe and all bets are at least one JEEP model has one

  19. HtG Says:

    17 I think drivers are accustomed to driving alongside square boxes, so they misjudge the location of the DeltaWing’s rear wheels as they pass its narrow nose.

  20. C-Tech Says:

    It seems that the marketing dept. at GM comes out with a new slogan / emblem / or something every 6 months or so whether GM needs it or not. Maybe GM should consider getting their best marketers worldwide to come up with slogans, it seems to work for their cars?

  21. ColoradoKid Says:


    In all honesty Pedro I wouldn’t take anything Chevy has on offer other than the C6 ( we’ll see about the C7 ) for free …. nor would I even consider renting one .

    #17 – Why other drivers can’t see the Delta Wing on track .

    Ever driven a race car ? Ever noticed how small and ineffective the rear view mirrors are and the limited range of motion you have with your head ?

    Then factor in the Delta Wings excessively low front end height … and its minimal frontal presence … add in its narrowness at the front ( and lowness at the rear ) and I’m betting even if you haven’t been in a race car you can get the general picture

    Oh …. and here’s a safety tid bit from the race car engineers about the Delta Wing . It handles fine when on a smooth trajectory … but toss in an emergency move or sudden steering correction and those nasty Laws of Physics jump right up in the ‘ Wing’s face and bites its driver on the posterior . e.g. The car is not safe on track with cars of other types .

  22. HtG Says:

    C7. T minus 4.5

  23. Kit Gerhart Says:

    How about “See the USA in your Chevrolet” for a slogan. Those old enough to remember when they used it in the 50′s might like it, and it would seem OK for the present too.

    As far as Jeep, my sister has an ’05 Liberty which has had no problems since new. She wishes she could say the same about her ’06 Mazda 5. The Mazda gets a lot more miles, though.

  24. pedro fernandez Says:

    #23 that was a great one, Kit. If they brought it back, critics would say Chevy is stuck in the past.

  25. C-Tech Says:

    @ #18 2012 Jeep GC’s cleared in fire probe by NHTSA


  26. Lex Says:

    @ 23 & 24

    I have been saying for a long time Chevy’s slogun should be “See the World Today in your Chevrolet”! This would bring Chevy some much need pubicity that it is a Global Brand.

  27. C-Tech Says:

    Jeep recalled about 20,000 in 2011 for axle assembly inspections Very few had axle failures. Most other axle failures on JK’s are due to oversized tires on the front.

  28. G.A.Branigan Says:

    I remember Dinah Shore singing that on tv commercials.Their best slogan for me was “like a rock”.

  29. Kit Gerhart Says:

    My dad hated the “like a rock” commercials. I considered it kind of silly, but liked the Bob Seger song that was used.

  30. ColoradoKid Says:

    Pedro ;

    You asked what was next when it comes to the Chinese taking over . Try this one on for size .

    It looks like Chinese investors may be purchasing a fairly major share of Mercedes Benz !!!!!

    Aarrrg ! Guess I’ll have to reconsider when it comes to that X1 come December .

    Chevy Ads – ” See the USA in your Chevrolet ……….. ” That campaign still sticks in my mind especially the ones that had a Vette in them . Sheesh ! Chevy even did better commercials back in the day !

  31. pedro fernandez Says:

    Oh yeah! and the West won the cold war? really? not from my POV.We may have won the cold war, but are sure losing the economic one.

  32. Danny T Says:

    Right now I have a 2006 Jeep Liberty that has the cable that engages the trasfer case broken, the dealer is taking his sweet time getting me scheduled to fix the cable. Which is a $100 part. I’m glad we haven’t had any snow in the last 2 weeks. Its always something like the power Windows not staying up. Yes it has 84,000 miles on it, but its always something that stops working. Last Chrysler product for me.

  33. G.A.Branigan Says:

    The pentastar that chrysler is putting in the jk’s isn’t doing all the great either.The 12′s were supposed the last of the batch of engines that had bad head(s).Funny,now that seems to be creeping into the 13′s too.Then there are the aftermarket upgrade front end bolt kits.Yeah….it seems the factory use inferior grade bolts,and even the wrong sizes on some common vital frontend suspension/steering parts.Then there are reports of driveline vibrations that effect brand new stock 13′s,the continuing problems with the 6 speed manual…..and the beat goes on.

  34. G.A.Branigan Says:

    Did I mention the auto trans in some 2012 JK’s are showing problems with the ‘park’,locking pawls wearing/breaking and letting the jk roll away? If I didn’t mention that one,I won’t ;}>

  35. dcars Says:

    I’ve loved a Chrysler 300 I rented for a weekend, it was a nice car. I had a 200 for a month but didn’t enjoy it as much. No mechanical problems, but it was not a comfortable car. I my opinion it was a poorly designed car from the beginning. The door cards were too fat and a bump in the floor pan also restricted leg room. It wasn’t a car I’d want to own.
    I don’t think marketing is the real issue with Chevy, a poorly designed rear seat in the Malibu (a family car!) is a huge issue. “Runs deep” or “find a new road” doesn’t really mater to me.

  36. Rafi Jaan Says:

    What, no viewer mail today? Are you getting rid of that segment?

  37. G.A.Branigan Says:

    @ 36: He used to do that on Thursdays,but it ain’t carved in stone.

  38. cwolf Says:

    #30 The Chinese group is trying to get only a 3-10 % share of Merc. and its only an investment group. No fear here, nor a done deal.

  39. C-Tech Says:

    John, when you say self-parking cars, what does that mean? You still have to find the parking space right? Can I get out at the front door of the mall and the car will find a space and park itself? Please elaborate.

  40. cwolf Says:

    For as much as it pains me, I might have to submit a resume to Chry. plants in my area in the near future. The thought of having to purchase any of their products makes me concider purchasing a motor cycle, a horse or walk to work.

  41. C-Tech Says:

    Drove a Volt for today for an extended test drive. The quietness is so unusual. The on and off sound they programmed into it cracks me up. It really is a nice small car. I may have to change my mind about the extension cord from the second story window. :)

  42. C-Tech Says:

    @ #40 Awww Cwolf it not that bad. I kinda liked the frumpy but practical Jeep Patriot, but then I like square, boxy, things. I guess that explains my wife.

  43. pedro fernandez Says:

    Self parking cars, what a friggin’ joke, reminds me of the 1st Michael Keaton Batman movie, when he talks into the remote to call the batmobile over to them. I thought it was a cool scene, you know what’s cooler, to be loaded enough to have a full time driver.

  44. G.A.Branigan Says:

    @ # 32: is the transfer case shifting cable itself that is broken,or is it the cheap plastic retaining clip that holds the cable end onto the shifting pawl for the xsfer case? Jeeps answer to that is,never shift the transfer case unless the vehicle is moving forward.At least that’s what they tell JK owners who go through the same damn thing.

  45. pedro fernandez Says:

    Isn’t the Jeep supposed to be a rough and tough, go anywhere in any country type of vehicle? Reminds me of what happened to the Land Rover, how it lost out to Toyota Land Cruiser and Hylux in third world countries.

  46. G.A.Branigan Says:

    What it’s supposed to be and what it ACTUALLY is in the real world is entirely two different things my friend.I wish there was a way to track the buyers of new JK’s,and then track how many of them get rid of them in the first or second year.That would be the real tale of the tape so to say.This is why I am so pissed at jeep/chrysler/fiat/macaroni/and manley.If the jk was sooo damn good,why did mike (un)manley have aev build him a jeep about a year ago?Why not drive one off the line to show the world the quality/reliability etc?

  47. G.A.Branigan Says:

    @ CWolf: Look at it this way,if you have to go to Chrysler,they have a party for their employee’s at lunch time ;}> BYOB&W….

  48. HtG Says:

    :) :) :)

  49. pedro fernandez Says:

    #46 Yet, used ones demand high dollar amounts, I guess there are plenty of fans who are willing to pay a premium for one of them.

  50. G.A.Branigan Says:

    There are plenty of people who don’t research out their used car purchases until it’s too late.

  51. HtG Says:

    50 the truth will hurt your feelings. Did you know that the bolts holding together the connecting rods on a Porsche Boxster are too small for the loads they take at high revs? They get stretched. Kaboom! I’m serious.

    No sale, Fritz

  52. Kit Gerhart Says:

    #46, 49,
    …and they get good results in CR’s “would you buy it again” survey. If a lot of people were selling them after a year or two, they probably wouldn’t say they liked them, and all of those used ones would drive the resale value down. Someone, or rather, a lot of someones must like their Wranglers.

  53. G.A.Branigan Says:

    Most who buy wranglers don’t use them for what they are good at,off roading,but that is not to be confused with crawling.They buy them because the husband wants a jeep,the wife wants the 4 dr to carry the kids.Do they get full use out of the vehicle,hell no.But I will say this,I don’t care one way or the other if they triple their sales,or fall down and disappear.I just don’t care anymore what they do.As far as used prices being healthy,PT Barnum had a saying about that.

  54. C-Tech Says:

    @ #53 Considering you 163 posts on the same subject, I’d say you still have some hard feelings toward that JK.

  55. Kit Gerhart Says:

    The people I know with Wranglers, most of them in Indiana, bought them because they like the “image,” they go well in snow, and they have a folding and/or removable top. Yeah, my Prius is capable of doing any off-roading that most Wranglers, or Hummers ever see.

  56. G.A.Branigan Says:

    Your right C-Tech,I do.It has the chance of being my ‘perfect’ vehicle and the factory just falls down on the important basic stuff.I just don’t understand it bro,makes no sense to me.Like I said in a previous post….I’m pissed off at them.

  57. C-Tech Says:

    In my years of wrenching, the Wrangler has evolved from the Swiss army knive of vehicles to somewhat of a ceramic blade, not as useful, but better to look at. There is no factory plow option anymore, but you can get a factory lift kit.

  58. G.A.Branigan Says:

    The ‘factory’ lift kit is actually an aftermarket kit with the mopar moniker.I can’t remember who makes it anymore as a lift kit is useless to me.The JK in bone stock form is extremely capable of going places most owners wouldn’t think of going.Me on the other hand found it to be great getting me back into the mountains to do some gold mining.No extreme rock crawling or that kind of stuff either,I’m not into it.Underneath the JK is a joke,where it really counts and they do nothing about it.Go and change those crap parts out with quality aftermarket parts and most dealers threaten to void your warranty until you educate them on the magnason-moss act.

  59. Steve Ashley Says:

    I have a much more effective slogan for the new Chevy add campaign. They should use “Excellence Endures”. Use a frontal shot of a ’55 Chevy as the backdrop. Well I must confess this came from a poster on the ceiling in the office of my dentist Rueben Gutierrez. I’ll make sure to split the royalities with him.