February 1st, 2013 at 3:24pm
On Sunday all eyes–well, a lot of eyes–will be on the action going down in New Orleans, but while the 49ers and Ravens are at each others’ throats, another competition will be playing out. That’s because all of those aforementioned eyes will be there for the taking and there is nothing else that matches the advertising spectacle that is the Super Bowl. Thus, automakers from around the world will be embroiled in a battle of corporate egos. As luck would have it, many of these ads have already been, *ahem*, “leaked” so the AAH panel will be doing a roundup of what’s on the docket, so far. Joining us to offer an inside perspective on this high-stakes competition is Michael Sprague, the Executive Vice President of Marketing and Communications for Kia Motors America. Kia has two ads in the queue for the big game, and we’ll get to preview at least one of them. Joining John McElroy in studio to talk about all things Super Bowl, plus the news of the week, is Peter De Lorenzo, the Autoextremist, and David Kiley from AOL Autos.
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