Corvette Marketing: What GM Doesn’t Get – John's Journal on Autoline

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Corvette Marketing: What GM Doesn’t Get

February 3rd, 2013 at 7:01am

The Chevy Corvette is one of the most iconic cars in American automotive history. Peter De Lorenzo, the Autoextremist, takes a look at the Corvette from a brand image and marketing point of view and shares his thoughts on what General Motors just doesn’t get about this iconic sports car.

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