AAH #202 – A Peek Inside Ford’s PR Strategy

June 28th, 2013 at 2:00am

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He’s been in the auto industry for almost 25 years having worked at all of the Detroit Three. Most notably he was President of OnStar; but if that wasn’t glamorous enough for you, he also logged time as the “handler” for “Maximum” Bob Lutz. Today he finds himself at Ford as the head of Communications for the Americas and global product. The man behind that rather weighty resume is Chris Preuss. This week he’s our guest in studio for AAH joining McElroy, co-host Peter De Lorenzo and Gary Vasilash from Automotive Design & Production discussing all things Ford…and maybe we’ll wrangle some opinions out of him on the competition as well.

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One Comment to “AAH #202 – A Peek Inside Ford’s PR Strategy”

  1. Ka Benakole Says:

    Gary, I’m sharing your experience in the xl1 with my Tractionale Tuesday readers this Tuesday on http://techiedistrict.com. Always love this show. Relaxed. Sincere.