AAH #211 – Small Buicks Drive Big Sales

September 20th, 2013 at 4:46pm

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Buick has been on a winning streak, but how will the brand keep it up? Well, marketing is sure to play a big role in GM’s strategy, and to that end we’ve invited the Product Marketing Director for Buick, Roger McCormack, to join us this week. You can bet we’ll also get to the hot topics of the moment including host John McElroy’s impressions from the Frankfurt Motor Show — he’s got news about designer Peter Horbury and Valeo’s tiny lidar sensor. Plus, some racing scuttlebutt: Juan Pablo Montoya will be making his return to IndyCars next year with Penske Racing. All that and much more as John is joined by Peter De Lorenzo, the Autoextremist, and Mark Phelan from the Detroit Free Press.

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