AUTOMOTIVE INSIGHT: Chrysler Could Easily Sell Jeep

March 12th, 2008 at 3:43pm

As heard on
WWJ Newsradio 950

Listen to this story:

Jeep LogoAnalysts are speculating that Chrysler could end up selling Jeep, and it turns out it would be easier to sell than any other part of the company.

The financial analyst community reported that Mahindra, the Indian automaker, is interested in buying Jeep. I don’t think Chrysler is anywhere near doing something that drastic, but it turns out it would not be that hard to do.

Remember, all of Jeep engineering is located in its own separate building on Plymouth Road in Detroit, it’s not at the Tech Center in Auburn Hills. Moreover, the Jeep plants in Toledo and Detroit are all exclusive to themselves. All they build are Jeeps.

The point is, with almost completely separate facilities it would be pretty easy to break Jeep off and sell it. But like I said, things will have to get a lot worse at Chrysler before they take any kind of action like that, but it’s probably a key part of Plan B.

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