AAH #215 – Four-Car Fantasy

October 18th, 2013 at 3:19pm

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So far Tesla has been the electric brand that could do no wrong. But that may all be about to change. BMW reports that early orders of its i3 model are exceeding expectations and the company will be increasing production to meet demand. The power of brand is quite a force to be reckoned with, indeed. Meanwhile, Cadillac’s electrified ELR coupe now has a price tag and it exceeds $75,000 — another sensitive numbers game for a luxury brand still clawing its way up from the brink. We’ll talk all about this greenified chess game and its greater implications as we round up the week’s news, discuss our latest test drives and more. Host Peter De Lorenzo is joined by Scott Burgess from Motor Trend, Todd Lassa of Automobile and Jim Hall from Design Handbook and 2953 Analytics.

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